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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. You’ve come to the right place to find out. Clear data.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Are you thinking about getting into Instagram eCommerce? In a 2021 survey, 44% of people reported using Instagram to shop weekly. And that number should keep growing as Instagram fine-tunes its Shopping features. Here’s everything you need to know about making the most of Instagram eCommerce in 2022.

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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Here’s how to use YouTube analytics on desktop and mobile.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. But analytics expert Steve Lamar recently conducted an experiment to see what Google Analytics classifies as dark social.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.