Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. According to SociallyBuzz, 78% of consumers are more likely and willing to make a purchase from a brand after a positive engagement with the brand on social media.

ROI 135

ROI Team Social Media Metrics 135

Waxing UnLyrical

FEBRUARY 13, 2015

How Analytics are the Sideways Approach to Measuring PR. Sidling up to measurement—as opposed to greeting it with scales in hand—allows us to think about why we engage in PR in the first place: that there are business problems we are trying to solve (or goals we are trying to reach) through our work. And you’re tired of hearing it.

Analytics 100

Analytics Case Study Proposal Consultant 100

Waxing UnLyrical

APRIL 9, 2020

I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse. 🌟 Engagement – Ask for questions and comments and make it is easy for the viewers to engage and don’t forget to answer, during the session and afterwards. 2 Engagement.

Eventful 334

Eventful How To Energy Training 334

Keyhole.co

NOVEMBER 2, 2022

billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. Even though there is no sure-shot path to success for TikTok marketing, following these 9 growth hacks can help you attract your target audience’s attention and drive more engagement on TikTok. With over 1.2

Engagement 52

Engagement Hashtag UGC Trends 52

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Audiense

JULY 5, 2016

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. oPFpp7ruQF pic.twitter.com/uQhw1fG2z7.

Microsoft 112

Microsoft Analytics Metrics Data 112

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

Communities 100

Communities Eventful Case Study Groups 100

Keyhole.co

AUGUST 10, 2023

Want to boost engagement and drive leads? If your content consistently provides that, you’ll attract more attention, engagement, and, eventually, leads. Engages your audience: Behind-the-scenes content is often intriguing and relatable. Case studies are engaging and educational if they reach the right audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

Want to boost engagement and drive leads? If your content consistently provides that, you’ll attract more attention, engagement, and, eventually, leads. Engages your audience: Behind-the-scenes content is often intriguing and relatable. Case studies are engaging and educational if they reach the right audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. When you do, your brand’s message resonates with an already engaged audience. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Take Pipedrive, for example.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

JANUARY 9, 2024

Research how your customers want to engage with you, and what kind of personalization efforts would resonate most. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Which posts drive the most engagement? What content wows our audience?

Social Media 125

Social Media Sentiment Data Team 125

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? More than 4.95 billion people are social media users.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. This couldn't be further from the truth.

Analytics 60

Analytics Data Training Marketing 60

Buffer Social

JUNE 15, 2023

Plus, I gathered valuable data on which videos were attracting an audience, converting viewers into followers, and which topics were generating the most engagement.” ” The data she gathered from TikTok’s analytics guided her content strategy and provided a roadmap for future content creation.

Startup 87

Startup Consultant Metrics Platform 87

Social Media Strategies Summit

NOVEMBER 18, 2020

Likewise, if you’re aiming for community engagement, track the volume of comments on your posts. You can use social media ROI calculators found in analytics tools like UTM Parameters and Google Analytics. If their followers fit your ideal customer personas, you get access to a ready-made, engaged audience base.

ROI 246

ROI Social Media UGC Discount 246

Waxing UnLyrical

JUNE 24, 2019

In fact, as reach grows, engagement tends to drop. Engagement. and others provide search tools to help you evaluate relevance, engagement and authenticity. It can be eye-opening to see the macro influencer’s true reach compared to the engaged micro influencer’s followers. Identifying the Right Influencers. Authenticity.

Influencer 237

Influencer Authentication Survey ROI 237

Sprout Social

SEPTEMBER 12, 2022

Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. Stand-out services: Social Media Management, Paid Social, Consulting/Strategy, Content Marketing, Email Marketing, Lead Generation, Recruitment Marketing. Drop & Hook. Full Blast Creative.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Convince & Convert

JULY 26, 2012

Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. Facebook Analytics documents the actions taken on your page as “Stories.”

Communities 124

Communities How To Community building Social Media Management 124

Sprout Social

SEPTEMBER 18, 2023

You can either address these skill gaps by providing additional training and resources for your team or hire additional team members, freelancers, consultants or agencies to fulfill specific roles—both of which will affect your budget. Check out industry reports or consult peers to get an idea of the range you would have to spend.

Marketing 132

Marketing How To Sample Samples 132

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. Google Analytics is Dead as We Know It: Meet Universal Analytics. Why: Have you made the switch to Universal Analytics? Kami Huyse introduces us to the new standard for digital analytics from Google.

Analytics 188

Analytics Consultant Flickr B2B 188

Twenty4 Social

AUGUST 27, 2020

Even aside from pure email marketing, it is always a good idea to maintain an email list to keep customers regularly engaged. It is also possible to schedule and update posts as well as to create social analytic reports. Join Our VIP Community. 3 Online Automation Tools To Free Up Your Time. It can significantly free up time.

Tools 98

Tools Hubspot Startup Curation 98

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy.

Social Media 127

Social Media Template Templates Skills 127

Waxing UnLyrical

NOVEMBER 14, 2014

Finding out which distribution and engagement mechanisms take time. Several years ago, when I was editor of the Women Grow Business blog community, Robin Ferrier wrote a piece I still remember to this day, about how smart blogging doesn’t always mean starting a blog. is a post from: Shonali Burke Consulting, Inc.

Hosting 248

Hosting Consultant LinkedIn Energy 248

Sprout Social

JANUARY 14, 2020

Engaging with audiences, addressing comments and complaints, and staying true to a brand’s voice is a never-ending, but critical endeavor in the digital age. Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Community management.

Social Media Management 132

Social Media Management Social Media Skills Consultant 132

agora pulse

APRIL 28, 2020

Are you hoping to become a social media manager, either for your own business or as a consultant to others? Founder of digital marketing and CX consultancy Convince & Convert. Ian Cleary: A social media manager gets to engage with audiences of one or many brands, and if you’re a friendly person, this can be a lot of fun.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

AUGUST 24, 2022

I love how personal and genuine brands can get on social media and the communities they can create. As both a user and an insider, it’s evident that awareness is grown, traffic is driven and communities are built through social media more than any other tool.”. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Ignite Social Media

JULY 6, 2020

Do you want more brand awareness and to find new audiences, or perhaps turn your channels into an open line of communication with your customers and community? They’re a one-stop-shop for creating lively and engaged social media communities through editorial planning, monitoring, and moderation of social content.

Social Media Management 180

Social Media Management Price Social Media Exercises 180

Waxing UnLyrical

JUNE 5, 2018

– Measurement & analytics. It can help make up for the loss of organic reach/engagement and open you up to the millions of daily users across platforms. Show them the decrease in traffic/engagement (if it applies). Think Google Analytics. . – Digital and visual storytelling.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Sprout Social

NOVEMBER 21, 2022

They provide a variety of services for analytics, technology, creative and media services. The challenge increased the brand’s engagement rate by 15.79%, which was well above the set benchmarks. The brand wanted to use TikTok to drive traffic to their website and increase their reach to a more engaged audience. VMG Digital.

Case Study 114

Case Study Marketing Directory Retail 114

Hootsuite

OCTOBER 20, 2020

However, while 75% of organizations surveyed focus on connecting with customers, mature organizations are almost twice as likely to also connect with communities, employees, and partners on social media. Through Hootsuite’s social listening, social engagement, social analytics, and employee advocacy tools.

HootSuite 116

HootSuite Banking Survey Sentiment 116

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR.

ROI 103

ROI Social Media Management Team Study 103

Sprout Social

JULY 28, 2022

Today, 66% of social media users say short-form video is the most engaging type of social content. Read on to learn how to create your own social media video production template and start boosting engagement on your social channels. If you decide to take the plunge, make sure to tie it back to content themes relevant to your community.

Template 98

Template Templates Social Media Video 98

SocMed Sean

DECEMBER 1, 2018

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. 2) Listening and Engagement Tools like Hootsuite, Curata, Sprout Social, Brandwatch.

Blogger 266

Blogger Company Social Media Curata 266

Hootsuite

JUNE 17, 2020

This also allows you to ensure all your LinkedIn marketing goals are covered—from webinar promotion to engagement. Try to avoid stock imagery if you can, as custom images tend to see more engagement. Videos see five times more engagement on LinkedIn than any other content type. Create LinkedIn polls for feedback and engagement.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145