Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Here’s how to use YouTube analytics on desktop and mobile.

Metrics 145

Metrics Analytics YouTube How To 145

Sprout Social

APRIL 29, 2024

Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community. 9 best reputation management services for your brand You might have different reputation management needs, depending on your industry and company size.

Reputation 87

Reputation Brands Sentiment Survey 87

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. Making decisions with data.

Communities 95

Communities Company Social Media Case Study 95

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Pull up custom analytics reports for any date range to understand how your posts are performing.

Analytics 104

Analytics Twitter Tools Strategy 104

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Manual analytics are error-prone and don’t support growth. So, you need credible YouTube analytics tools to assess your channel’s performance and bring data-driven improvements.

Metrics 52

Metrics Analytics YouTube Video 52

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. Where do they fit in a company?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Keyhole.co

APRIL 12, 2023

That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy. What is Instagram hashtag analytics? So before we dig into analytics, let’s first identify different types of hashtags that you can use. Enter Instagram hashtag analytics! Is this worth the drill?

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

Unmetric

JULY 9, 2019

Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. Socialert’s hashtag analytics tracks the reach and impressions of hashtags used in your tweets and brand campaigns.

Analytics 72

Analytics Tools Twitter Hashtag 72

Audiense

JULY 5, 2016

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. oPFpp7ruQF pic.twitter.com/uQhw1fG2z7.

Microsoft 112

Microsoft Analytics Metrics Data 112

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Jump straight to your team to read all about the perks of direct communication with your audience.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. Despite sinking time and resources into social media, many companies are not seeing the results they want. One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram.

Social Media 329

Social Media Consultant Resources Curation 329

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Janet Fouts

FEBRUARY 11, 2013

” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Some are great conversation wranglers, s**t-disturbers even.

Communities 141

Communities Content Jive Meme 141

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through. What else is important to them?

Brands 148

Brands Marketing Real Estate Collaboration 148

Ignite Social Media

OCTOBER 28, 2019

Quantifying the value behind social content that drives awareness, consideration, and, especially, direct sales/conversions is, for the most part, straightforward. Building the Value of Community Management Model. The post The Value of Community Management and Customer Interception appeared first on Ignite Social Media Agency.

Communities 92

Communities Class Loyalty Metrics 92

Sprout Social

MARCH 20, 2017

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1. Instagram Engagement Analytics. Instagram Hashtag Analytics.

Analytics 103

Analytics Data Instagram Hashtag 103

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. It also shows you have a growing community doing word-of-mouth marketing. You can also use Google Analytics for social media reporting and influencer marketing metrics.

Metrics 99

Metrics Influencer Marketing Survey 99

Sprout Social

OCTOBER 18, 2023

This was particularly helpful for software company Goally. This is especially important when your company makes big moves. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Doing so can build community and brand awareness. Then, dig in further.

Examples 121

Examples Social Media Sentiment Influencer 121

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. 1 Analytics Tool for Growth Beautiful reports. Our beginner’s guide to TikTok marketing will help you get started and connect with TikTok’s hyper-engaged community. Clear data. Not sure how?

Industry 125

Industry Engagement HootSuite Analytics 125

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

Community building 90

Community building YouTube Communities Influencer 90

Oktopost

MARCH 25, 2024

Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors. Strengthens community: Gamified advocacy fosters a positive work culture, promoting teamwork and collaboration among employees. If you don’t have the budget, that isn’t a problem.

Metrics 75

Metrics Training iPad Meeting 75

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. To decide what type of report you should submit, think about your audience and where they’re at in terms of understanding analytics. Creating a community. Impressions.

Report 147

Report Social Media Metrics Aggregator 147

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 106

Influencer Marketing Collaboration ROI 106

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 trends and the variety of issues companies face during adoption. Conversations (themarketingblog.wordpress.com) [.]

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Ignite Social Media

MARCH 4, 2021

Users can create or join Clubs (like groups or communities) or rooms where speakers can discuss whatever the host decides to allow. Those who don’t have speaking permissions listen to the conversation just as you would listen to the panel at a physical convention. Who is Using Clubhouse? What Brands are on Clubhouse?

Brands 180

Brands Hosting Conversation Platform 180

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. Community Growth & Sustainability. Email Collection.

Small Business 263

Small Business Social Media How To ROI 263

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. LinkedIn Groups provide an intensive space for members to engage in meaningful conversations around an industry or topic. This creates a robust community within LinkedIn.

Groups 129

Groups Groups LinkedIn Microsoft 129

Janet Fouts

DECEMBER 9, 2012

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Add to that the very important fact that anyone can create a Google+ Community.

Communities 131

Communities Google API HootSuite 131