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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Importance of Setting Social Media Marketing Goals Posting on social media randomly without clear objectives is like cooking by aimlessly combining ingredients and expecting a delicious outcome. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. It also offers hashtag analytics and generates suggestions for your social media campaigns.

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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

PR pros are very familiar with the deliciousness of storytelling. I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. It’s at the heart and soul of everything we do. The result?

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How to Use Content Pillars for Your Social Media Strategy

Later

In this blog post, LaterCon speaker Christina Galbato shares her top tips for creating content pillars that will drive the growth of your business , and how to apply them to your content strategy in a free video workshop: . Ready to finally get that blog up & growing? Christina recommends these 3 tactics: Look at Your Analytics.

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Top 25 Blogging and Social Media Posts on Kikolani

Kikolani

Thanks to an idea from Michele McGraw on ways to prep your blog before an event, I decided to do two lists for newer readers as well as people I meet at Blog World Expo later this week. Blogging Tips. Blogging Tips. Blog Marketing. Without further ado, here are the posts readers have engaged with the most.

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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. Commenting, posting blogs and inviting conversation allow customers to connect with you and your brand.