Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. LinkedIn: B2B-focused marketing campaigns and brand building. Track your analytics. Not if you use a social media analytics tool. Facebook: …Letting your grandma know.

Examples 145

Examples Campaign Platform Tips 145

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? If you regularly track and measure the following metrics, you will get valuable insights into the effectiveness of your content marketing efforts. This is a crucial metric that so many marketers forget.

Content 104

Content How To Marketing Metrics 104

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. To see this, head over to  Profile > Analytics > Profile views. I landed several interviews thanks to the service and would highly recommend it to those looking for a new opportunity. 

LinkedIn 88

LinkedIn Review Badge Analytics 88

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. Famed business book author and TED Talker, Simon Sinek , continues to gain fame for his one, simple (but seemingly hard to do) concept of: Start With Why.

B2B 80

B2B Case Study Mobile Data 80

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x TikTok isn’t just for consumer brands, either: 13.9%

Questions 104

Questions Banking Insurance HootSuite 104

Keyhole.co

JANUARY 17, 2023

This new feature complements Keyhole’s real-time social media analytics perfectly. In order to leverage Keyhole’s analytics, get a side-view of your posts’ performance metrics. Keyhole’s profile analytics will tell you the best dates, times, and content to post to maximize your engagement.

Social Media 52

Social Media Tools Price Social Media Management 52

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 249

Social Media B2B Marketing SEO 249

Rebekah Radice

MAY 24, 2017

Today I launch a new book, “ Social Media Mastery: A Comprehensive Guide to Social Media Success.” Get a copy of my NEW BOOK on Amazon and create a social media strategy that works today! And 73% of B2B marketers say video positively impacts marketing ROI. It can also feel elusive when you’re getting started.

Social Media 148

Social Media How To Analytics Types 148

Hootsuite

JULY 24, 2023

Analytics and reporting Any realtor worth their salt knows marketing efforts need to result in cold hard dollars. Robust analytics and reporting features provide insight into your social media performance, audience engagement, reach, and other key metrics. Hootsuite Number one with a bullet is Hootsuite. Lot Area: 491 sqm.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Metrics show that Facebook native videos garner 10 times more shares than linked videos, a boost that likely also holds true for LinkedIn native videos. Learn which video metrics matter most.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Hootsuite

AUGUST 4, 2020

B2B companies, on the other hand, might be better off connecting via LinkedIn hashtags or Twitter Live. Most platforms offer business accounts access to these insights through their analytics tools. Measure your success with growth and interaction metrics. But definitely double check your analytics and adjust accordingly.

Organization 145

Organization Instagram Geotagging Patterns 145

Hootsuite

MAY 30, 2023

Book a Demo How do lawyers and law firms benefit from social media? Create saved replies to answer common questions, or direct people to your online appointment booking form. Facebook’s user metrics alone make it a great fit, since of the estimated 1 in 4 people currently experiencing a legal issue, half are Millennials.

Social Media 79

Social Media HootSuite Template Templates 79

Webbiquity SMM

OCTOBER 18, 2010

Google Analytics ) to the lesser-known (e.g., Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Share this on Bebo.

Alltop 149

Alltop Tips Hubspot Directory 149

Writtent Blog

APRIL 2, 2014

From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. Kapost is a leading provider of content marketing software, and their free eBook is definitely worth your time, if for no other reason than it’s an actual marketing comic book.

Resources 99

Resources Content Case Study eBook 99

Techipedia: Tamar Weinberg

APRIL 24, 2012

The service provider collects the data and supplies analytics. Service providers such as Mongoose Metrics are able to assign a unique phone number to each site visitor, which dynamically displays when they enter your site. Session Phone Tracking. Firms that are highly dependent on web leads often want more detailed lead tracking data.

Adwords 155

Adwords How To Module Aggregator 155

Hootsuite

JULY 8, 2020

Of course, these are key metrics for all social marketers (and marketing bosses). B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Social media analytics provide much of this information. Once you have UTM codes in place, open Google Analytics. Google Analytics.

Template 145

Template Templates Social Media How To 145

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. It requires experience and analytical skills. Companies usually discover they have some, but not all, of the necessary resources in-house.

Social Media 168

Social Media How To Marketing Syndication 168

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Writtent Blog

FEBRUARY 14, 2014

Lean is a metrics-driven mindset that guarantees transparency and an objective approach to the everyday decisions you make as a marketer and a growth hacker. There’s no question that Mike Greenwald, LinkedIn’s former analytics lead, is a pretty sharp guy. Does Growth Hacking Actually Work for B2B Startups? QuickSprout.

Resources 111

Resources Startup Marketing Handbook 111

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization?

Social Media 117

Social Media Strategy Statistics Metrics 117

Oktopost

JUNE 13, 2024

LinkedIn is great for B2B salespeople to connect and grow their businesses—but only if they use it properly. Many B2B salespeople post a few company updates but miss out on a goldmine of opportunities to find new leads, nurture relationships, and close deals. 80% of B2B leads are generated on LinkedIn.

Training 62

Training Course LinkedIn Marketing 62

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. The Inside Line on SEO (SEO Book): Aaron Wall tells you how to find the signal from the noise when picking up SEO for the first time. Content Development/Marketing. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Rebekah Radice

MAY 24, 2017

Today I launch a new book, “ Social Media Mastery: A Comprehensive Guide to Social Media Success.” Get a copy of my NEW BOOK on Amazon and create a social media strategy that works today! And 73% of B2B marketers say video positively impacts marketing ROI. It can also feel elusive when you’re getting started.

Social Media 60

Social Media How To Analytics Types 60

Buffer Social

JANUARY 25, 2017

When it comes to finding your ideal social media manager, I feel you may be looking for the right mix of tangible skills (things like copywriting and analytics) and traits (such as curiosity). With data and analytics, you know what type of social media posts do well. 50 Must-Read Psychology Books (Blog post by Gregory Ciotti).

Social Media Management 40

Social Media Management Skills Social Media Hubspot 40

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Drive Social Media ROI with Content Marketing.

ROI 140

ROI Social Media Social CRM Survey 140

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more.

Instagram 52

Instagram Meme Tips Marketing 52

Kikolani

SEPTEMBER 27, 2016

55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. Ahrefs is a scraper that lets you track backlinks, which are incoming links to one of your web pages from elsewhere around the web, and is an effective metric for the success of your content.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. Ahrefs is a scraper that lets you track backlinks, which are incoming links to one of your web pages from elsewhere around the web, and is an effective metric for the success of your content.

Tools 60

Tools Content Marketing ROI 60

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Partial Google Analytics Chart with Referrals Showing for Content Marketing Institute. Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42.

Content 144

Content Consultant Marketing Price 144

Convince & Convert

MARCH 8, 2012

So I’m not all for all the metrics in the start- up phases at least. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company. I think, long- term, that’s a smart play. Eric: Yeah. That’s not a success as such.”

Company 120

Company Instagram B2B Survey 120

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Partial Google Analytics Chart with Referrals Showing for Content Marketing Institute. Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42.

Content 131

Content Consultant Marketing Price 131

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Keyhole.co

APRIL 24, 2023

On the contrary, B2B businesses would better invest in LinkedIn lead generation to target professionals in their niche with business-related content. Tracking and analyzing key metrics like the number of entries or the conversion rate will give you a clear picture of what went well and where there’s room for improvement.

Social Media 52

Social Media How To Campaign ROI 52

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. Plus, you get analytics and reporting in one place, so you can accurately track the results of your initiatives. Analyzing engagement metrics. Jump ahead: What is Community Management Software?

Software 62

Software Communities Forums Hubspot 62

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). PPC for lead generation and B2B. Understanding and using Google Analytics Data. PPC for lead generation and B2B. Introduction to Analytics and the Language of SAS. Topics include : What “analytics” means. Popular analytics tools and applications.

Class 40

Class Skills Social Media Marketing 40