How Competitive Analysis Can Transform Your Social Marketing Plan

Simply Measured

It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier.

Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Trending Sources

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double.

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Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager. ” First, did an applicant create posts according to a strategic social media calendar ?

Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Give your competition a run for their money, and maximize your ROI by avoiding these common social media mistakes in 2017. .

How to Prioritize Your Social Media To-Do List

Simply Measured

I’m often asked: With so much to do and so little time to do it all in, how do you prioritize your social media tasks? To fit this model, a social strategy must be in place. Here is how I prioritize our top ten social to-do’s at Harvard Medical School.

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How Many Dollars Did That Content Drive? A Multi Level Analysis.

Simply Measured

Yes, your social and digital campaigns are generating engagement. Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. On the highest level, you want to know how much revenue your entire social and/or digital campaign generated.

10 Actionable Video Basics for Social Media Marketing

Simply Measured

Video is one of the most effective ways to harness the power of social media. In today’s social climate, savvy, ambitious social marketers must serve up strong video content. The Social Marketer’s Guide to Social Media ROI Download.

7 Brands Winning Social Media During the Olympics

Simply Measured

How to Create a Conversion-Based Social Campaign Download. The Games in Rio also have the dubious distinction of being the first Games where the USOC and IOC have banned non-official partners from using Olympic footage and Olympic-themed content on social media.

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The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

This rise of smartphone use will undeniably have a huge impact on social media usage. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile.

How to Align Social Media and SEO Strategy

Simply Measured

Are your social media efforts aligned with your SEO strategy? A successful social media campaign should have a positive impact on your search ranking, as well. Moz has found that social metrics are among the most important search ranking factors, along with link quality.

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Are You Measuring Your Social Media Efforts?

Idaconcpts

Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to.

Comparing 21 social media marketing tools [Chart]

SocialFish

According to the latest research by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. Paid media management. The chart below summarizes functionalities offered by 23 social media management tools.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” Social Media ROI And Realtime Big Data Analytics.

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Is Social Media the New TV for Brands?

Simply Measured

For brands, the sheer numbers are among a variety of reasons why social media could become a true challenger to television to reach and engage audiences. Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download.

How to Boost Your Social Media ROI with Influencer Marketing

Simply Measured

Brands flock to social media channels to build relationships with their audiences. In addition to offering massive reach, social media is a cost-effective marketing channel. The Social Marketer’s Guide to Social Media ROI Download.

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Why You Should Never Use VLOOKUP Again for Social Analysis

Simply Measured

The Quick Guide to Social Media Attribution Models Download. In social media, the only constant is change. INDEX/MATCH is prepared for this chaotic world we call social media. Hopefully it can help you out in your own social media analytics journey.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired.

4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. You should really download the whole thing for maximum value (it’s free!), Investment in Social = Sales.

Who “Owns” Social Media Data at Your Company?

Simply Measured

4 Ways to Make Social a Critical Part of Your Marketing Strategy Download. Email marketing, media buying, marcomm, social, content, performance marketing…Each team is working to drive the most value, and this can create a sense of competition. Social Data?

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The 3 Types of Social Media Metrics That Matter to You

Simply Measured

Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing. Education & Analysis Social Media

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29 Advanced Social Media Tips You Probably Aren’t Using (According to the Experts)

Simply Measured

With the wide range of social media channels available today, there’s plenty to keep brands busy. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Boost Your Best Posts ( Derek Cromwell – Social Media Examiner ).

Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)

Simply Measured

Those who work in social media are all too aware of how this field is constantly evolving. 2016 Instagram Strategy Kit Download. When considering an agile structure for social media, there are two principles to keep in mind. Why Agile Works for Social Media.

Social Media Reporting Tips (From Your Boss)

Simply Measured

I roll analysis up into reports that I share with my direct reports, my peers, and my boss. 2017 Social Marketing Planning Guide Download. I’m not a social media manager. In fact, I don’t even directly manage our social media manager. Social Media

Podcast 408 - Business Case for Social Media Analysis

Engaging Brand

Welcome to the latest and free The Engaging Brand podcast covering social media , business ideas and brand marketing tips but before we start. So today Wayne St Amand from Crimson Hexagon joins me Anna Farmery to talk about how brands can benefit from real time social media monitoring. How social monitoring allows you to make meaningful decisions. Is social monitoring part of your risk strategy or your marketing strategy?

How to Present Your B2B Social Media Planning Deck

Simply Measured

Your brand’s social performance data. This is where you explain what you have concluded through your research and social analytics. How will you solve the problems you’ve identified through social analytics, or continue the positive growth you’ve presented on?

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You Really Can’t Afford to Commit These Seven Social Media Sins Anymore

Simply Measured

According to the 2016 Social Media Marketing Industry Report , at least 90% of marketers want to know the most effective social tactics to engage their audience. The 2016 State of Social Marketing Download. No surprise: Nike owns the social media game.

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. It is obvious they don't understand the social ecosystem of which they have barged into blasting nothing but noise.

Social Media Reporting Tips (From Your Boss)

Simply Measured

I roll analysis up into reports that I share with my direct reports, my peers, and my boss. 2017 Social Marketing Planning Guide Download. I’m not a social media manager. In fact, I don’t even directly manage our social media manager. Social Media

4 Reasons to Start a Career in Social Media

Simply Measured

The social media industry has grown a crazy amount in the past couple years. Fast forward a couple years and now we get a play-by-play of everyone’s daily lives on social media. Answering Your Boss’s Questions about Your Social Campaigns Download.

What to Consider When Building Your Social Media Team

Simply Measured

When it comes to hiring for our social media division at Tank, I’m often asked how we go about finding someone trusted to be the public presence for our wide range of clients. How to Build a Better Social Media Team Download. Social Skills.

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What Does B2B Social Media Success Look Like?

Webbiquity SMM

Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Expanded social media following (e.g.,

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What You Should Have Your Social Media Intern Do

Simply Measured

Many brands like to have a couple extra hands on deck to help with their social presence. By now, you’ve all met my wonderful social media intern , Audrey. Social Media On-Boarding Download. How to Use Facebook Data to Analyze Your Competitors Download.

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What Every Social Media Intern Needs to Know

Simply Measured

My name is Audrey, and I am the Social Media Intern at Simply Measured! Social media has definitely been an interest of mine, but I didn’t just want any social media internship. A social campaign doesn’t just happen overnight.

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What Social Media Measurement Tool Does My Business Need?

agora pulse

Do you ever wonder how to best measure your social media efforts? There are numerous tactics like creating a social media calendar , but at the end of the day, if you can’t narrow down your “why,” there’s not much reason to invest time in social media for business.

Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!

Pam Moore

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You did your research on the social networks.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. We’ve also sourced some expert recommendations from top social media influencers.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?

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Use This Awesome Worksheet to Build Your Social Media Plan, Prioritize Audiences & Customer Segments

Pam Moore

“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” The first task they are assigned is helping to complete this social media audience analysis and strategy worksheet which today I am also sharing with you!

Social Media IRL: Facebook Starts Attributing Unattributable Revenue

Simply Measured

The Social Marketer’s Guide to Social Media ROI Download Today! Education & Analysis News & Events Social Media“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”.

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