How Competitive Analysis Can Transform Your Social Marketing Plan
JANUARY 27, 2017
It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier. Regular competitive analysis helps you create benchmarks for your own brand.
How Many Dollars Did That Content Drive? A Multi Level Analysis.
NOVEMBER 7, 2016
Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Remember, there are three levels of depth you can use for your social attribution analysis, depending on what your major questions are. Education & Analysis Social MediaYes, your social and digital campaigns are generating engagement. High-Level: The Total Campaign.
Why You Should Never Use VLOOKUP Again for Social Analysis
JULY 18, 2016
The Quick Guide to Social Media Attribution Models Download. Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. Education & Analysis Social MediaINDEX/MATCH vs. VLOOKUP. Bummer, dude.
Election 2016: Our Social Conversation Analysis
NOVEMBER 3, 2016
5 Metrics to Measure Brand on Social Download. Since the Democratic and Republican conventions this year, we have been monitoring the conversations about Hillary Clinton and Donald Trump on Facebook & Twitter. We have seen Mr. Trump leading the conversations on Twitter throughout. Katy Perry has been the most influential celebrity talking about both the candidates on social. debate.
Podcast 408 - Business Case for Social Media Analysis
NOVEMBER 5, 2012
Do you see social monitoring evolving to mood analysis - biometric social media monitoring - to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms? How real time analysis is not always used for historical data but also brands are using it for predictive analysis. How social monitoring allows you to make meaningful decisions. Is it more accurate ?
The Difference Between Content Marketing and Social Marketing
FEBRUARY 21, 2017
How to Build a Better Social Media Team Download. Let us know on Twitter, and download the guide below to learn about setting and working towards solid content benchmarks, whether you’re more on the “social” or “content” end of the spectrum. Education & Analysis Social MediaI don’t think it’s that simple. Simple, right? Gray area.
The Difference Between Listening, Analyzing, and Attributing on Social
SEPTEMBER 15, 2016
You’re Doing Social Wrong Download. Sentiment Analysis that can tell you whether the commentary around your brand is skewing positive or negative right now. Analyzing brand activities means a thorough, ongoing analysis of the the activities your brand conducts like publishing content, responding to users, and promoting brand campaigns or initiatives. Analyzing.
Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
OCTOBER 24, 2016
Creating social media content based on assumptions or half-assed “competitor analysis” is inefficient and ineffective. Social Network Stat Sheets: What You Need to Know Download. Education & Analysis Social Media Social Media TrendsSocial media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. What are they into? matcha.
The 4 Elements of Successful B2B and B2C Digital Marketing Programs
MARCH 6, 2017
How to Drive More Web Traffic From Social Media Download. Content downloads? Download our guide below! Education & Analysis Social MediaApproach greatly varies between the worlds of B2B (business-to-business) and B2C (business-to-consumer) marketing. In B2B, I’m mainly focused on generating leads. In B2C, you’re focusing on driving revenue. Easy, right? I wish.
5 Findings From Wendy’s Epic Week on Twitter
JANUARY 10, 2017
Download the guide below. Brand Profiles & Case Studies Education & Analysis Social MediaLast week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. I collected the data for the brand’s Twitter handle , and started looking at the tweets that Wendy’s sent out in the last week.
10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared
FEBRUARY 1, 2017
2017 Digital Marketing Predictions From the Experts Download. Traffic from both channels has value–we want to be driving a lot of eyes to our content, regardless of whether those visitors are downloading content or requesting a demo. But, we also need to be driving content downloads and demo requests to fuel our demand gen machine. Education & Analysis Social Media
Your Next Growth Hack Won’t Come from You
JANUARY 26, 2017
Measuring Your Digital Brand Impact Download. 2017 Social Media Planning Template and Checklist Download. Education & Analysis Social MediaIt’ll come from more and better questions. Success stories like Uber, AirBnB , Dropbox, and Spotify have all made finding the next, great “growth hack” something of a holy grail. The cornerstone of growth hacking is experimentation.
The New Social Metrics You Need to Know
SEPTEMBER 7, 2016
Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Do your analysts have direct access to the social API that can integrate with your current, non-social data analysis systems and make this link possible? Learn how to see real ROI in your social org by downloading the guide below. Education & Analysis Social MediaBoom, social conversion.
How to Use Social Media for a Product Launch
SEPTEMBER 6, 2016
2016 Social + Digital Marketing Predictions Download. How to Create the Perfect Post on Any Network Download. Education & Analysis Social MediaAt least 2.3 billion people around the world are actively using social media, according to Statista. Brands are flocking to social media channels because that’s where their customers are. pic.twitter.com/Wln3bVX87n. Final mix.
How to Prioritize Your Social Media To-Do List
SEPTEMBER 2, 2016
You can download the worksheet in the this guide: https://t.co/1CcrXmH86x. 2016 Social Marketing Planning Guide Download. Reporting and analysis. Education & Analysis Social MediaI’m often asked: With so much to do and so little time to do it all in, how do you prioritize your social media tasks? To fit this model, a social strategy must be in place. 1CcrXmH86x.
10 Actionable Video Basics for Social Media Marketing
AUGUST 15, 2016
The Social Marketer’s Guide to Social Media ROI Download. Vid IQ is designed to turbo-charge your YouTube efforts by providing you with search engine optimization information, as well as research on demographics, traffic analysis for YouTube, and data about competitors. TubeBuddy may be downloaded via Chrome. Education & Analysis Social Media
Instagram Stories VS. Snapchat Stories: What It Means for Marketers
AUGUST 2, 2016
Let us know on Twitter, and download our Instagram Social Marketing Strategy Kit below to give yourself a content creation boost on the visual network. Education & Analysis News & Events Social MediaInstagram and Snapchat are competing for the hearts, minds, fingers, and eyes of the youth. Wow, that came out creepy. Creepy, but true. According to Snapchat’s website, .
10 Bold Social Media Predictions for 2017
DECEMBER 15, 2016
Download the 2017 Digital Marketing Predictions From the Experts Guide below. Education & Analysis News & EventsAs of 18 minutes ago, we are 95% finished with 2016. Social media played a huge role in the year, and its presence in our daily lives is only growing as time passes. Next year is likely to be more of the same, and by the same, I mean further change. Want more?
The 3 Types of Social Media Metrics That Matter to You
DECEMBER 1, 2016
Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. 2017 Digital Marketing Predictions From the Experts Download. Welcome to the refreshed Social Analysis & Monitoring solution–free upgrade for current customers! Download the 2017 Social Marketing Planning Guide below. Education & Analysis Social Media
How Starbucks Generates Over 270k in Engagement for Each Instagram Post
SEPTEMBER 29, 2016
Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. For more information on how to boost your own brand’s Instagram engagement, download the quick tips below. Education & Analysis Social MediaIt is #NationalCoffeeDay and, since we are in Seattle, it would be strange not to talk about Starbucks. Lemonade shaved ice. Topped with.
7 Brilliant Sales and Marketing Slack Integrations to Improve Your Efficiency
DECEMBER 19, 2016
2017 Digital Marketing Predictions From the Experts Download. You can access Trello on Slack by downloading the app and typing in the command /trello help. You have to download the MailChimp Slack integration and authenticate your account to begin. While you can view the files by clicking on the link, you can’t download it from the app. GrowthBot. DrumUp. Trello.
How Is Instagram Becoming More Usable for Your Brand and Your Audience?
AUGUST 22, 2016
The Quick Guide to Social Media Attribution Models Download. I am served up ads depending on which brands I am following and engaging with already, meaning I am much more likely to complete the goal that the ad wants me to, whether that’s downloading an app, making a purchase, or visiting a website. How to Improve Social Media Calls to Action Download. Comment Filtering.
Digital Is Going Dark: Only Early Adopters Will Thrive in 2017
DECEMBER 7, 2016
2017 Social Marketing Planning Guide Download. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Education & Analysis“Imagine a world…”. In creative fields, this is a branding exercise we regularly do with our clients, customers, and colleagues. Imagine a world where that problem didn’t exist…. Imagine a world where you could do this thing….
How Teens Use Social and What Your Brand Can Do About It
SEPTEMBER 8, 2016
10 Social Media Trends You’ve Been Ignoring Download. As you’re conducting your social analysis on Instagram, consider the content, opinions, and behavior of teens on Instagram that follow you especially carefully, and use these lessons in your own Instagram campaigns and strategies. Download our comprehensive guide to what’s happening on the major social networks below.
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
How to Perform Your Own Social Media Audit Download. How to Create a Conversion-Based Social Campaign Download. Download. Social Network Stat Sheets: What You Need to Know Download. Education & Analysis Social MediaAre your social media efforts aligned with your SEO strategy? But how exactly do you make use of this information? Increase Your Following.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Other analysis : The report also examines social media outsourcing and how marketers plan on using other forms of marketing. This report is free and available for immediate download until April 19. >> >> Download the report here. The report uncovers the “who, what, where, when and why” of social media marketing.
Digital Marketing Predictions from the Experts: 2017 Edition
NOVEMBER 30, 2016
Scroll down to download the whole shebang. Download the full guide below. Education & Analysis Social MediaWe asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. Here are a few highlights from the Predictions Guide. Bring it into the editorial.
The 6 A/B Testing Mistakes That Stifle Conversions
MARCH 2, 2017
How to Create a Conversion-Based Social Campaign Download. How to Drive More Web Traffic From Social Media Download. Education & AnalysisEveryone wants to talk about A/B testing. It’s been around for years, but the average business is just now stumbling on tools and technologies that make it easy to execute. Testing Without Purpose. An A/B test can be very basic. percent.
5 Ways to Create an Authentic Social Presence
JANUARY 18, 2017
How to Create a Conversion-Based Social Campaign Download. 2017 Digital Marketing Predictions From the Experts Download. Education & Analysis Social MediaToday’s consumer is immune to traditional marketing techniques. Gone are the days when advertisements were photo shopped beyond recognition. Instead, authentic photos and videos of happy customers are driving conversion.
How to Use Emojis in Your Twitter Strategy (Yes, Really)
JULY 25, 2016
There is no better way to make members of your social audience feel special (and more likely to engage with you in the future) than to run a keyword analysis, find those positive comments about your brand, and respond with a playful, carefully selected suite of emoji. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Education & Analysis Social Media
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. Social media is becoming increasingly visual, with each channel prioritizing videos and images both algorithmically and, as I am sure you’ve noticed in your analysis of your own social channels, performance results. Brand Profiles & Case Studies Education & Analysis Social MediaPost by nike. Put ‘em up.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. How to Create the Perfect Post on Any Network Download. Education & Analysis Social MediaA lot of marketers say content is king. Others say that social is the most powerful marketing tool available. Content Marketing vs. SEO – Battle Round 1. And it worked, but only for a while.
10 Creative Brands Making Instagram Stories Now
AUGUST 8, 2016
5 Metrics to Measure Brand on Social Download. If you aren’t sure what kind of news this is, or you think your audience is too varying to hone in one subject area they’d all want to hear about, conduct an audience analysis and then experiment with posting Instagram Stories which appeal to the different interests you find within your audience(s). Beyond Yoga. Aritzia.
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
You’re Doing Social Wrong Download. The Role of Social Analytics in Optimizing a Social Plan Download. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015, Kyle Rush sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure. What’s more, his tweet wasn’t greeted by much fanfare. In the end, 1.5
“I Don’t Know What an API Is, and at This Point I’m Too Afraid to Ask”
NOVEMBER 2, 2016
How Our Big Data Platform and Social Analytics API Work Download. Awesome Things That a Social API Enables Download. Education & Analysis Social MediaWorking in an industry that is even remotely technical means acronyms. A lot of them. Most of us have an acronym assertion routine (AAR) that gets us by, and don’t even think twice about it. Hear it once on a podcast? I know.
Why Dark Social Data Matters to the Content Marketer
OCTOBER 5, 2016
How to Increase Social Conversions Download. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Education & Analysis Social MediaAre you a social marketer, or a content marketer, or both? Who is in charge of planning and creating the content (visual, video, ads, copy) according to business objectives? Who is taking orders from who?
Conversations to Conversions: Why Social Needs More Than Engagement
SEPTEMBER 27, 2016
How to Increase Social Conversions Download. Go here to request a demo of Simply Measured’s complete social analytics solution, and download the How to Increase Social Conversions guide below for some pro tips on increasing social conversions whether your goal is web traffic, foot traffic, or straight-up purchases. . Education & Analysis Social MediaThe Engagement Debate.
The ROI of Knowing Your Social ROI
AUGUST 30, 2016
Kelly Byrd, PR Engineer at AirPR, sees social ROI not just as a “proving” function, but also as the differentiating factor for ambitious, forward-thinking brands: Proving social ROI is important because, without measurement and analysis of content and communications that tie you to the business, you cannot validate or expand. Education & Analysis Social Media
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
2016 Social + Digital Marketing Predictions Download. Education & Analysis Social MediaThere’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. There are currently 2.6 billion smartphone users, and that number is expected to grow to 6.1 billion by 2020. people in the world by 2020.
What Your 2017 Marketing Budget Needs to Include
JANUARY 3, 2017
Between the holidays , wrapping up end-of-year analysis (no pun intended), and conducting the necessary research and meetings to make sure your budget plan/request is rock solid and actually effective, it can be hard to get a budget plan signed, sealed, and delivered by the first week of January. Download the full guide below. . Live Video. Tie to Your Organizational Goals.