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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Will it attract consumers who are always on the go and have a shorter time-constraint? Use vertical or square videos, as 93% of people hold their mobile devices in the portrait mode.

Mobile 90
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Link your AdSense and Google Analytics Accounts for some Profitable Analysis

ProBlogger

But a simple starting point is to do some analysis of which content is generating the biggest income for you. For example I did some analysis today of my last month’s earnings and found: My post on ISO Settings did well. It had a higher than average CPM, a pretty good CTR, and decent traffic—an all-round good performer.

Adsense 39
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Sophisticated data analysis helps buyers to identify the best use of their advertising budgets. The majority of programmatic ad buys are priced by CPM (cost per 1,000 impressions). On average, programmatic CPM’s are within the $0.50 to $2 range , versus the average $10 CPM of a direct buy. Personalization. Lower Costs.

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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

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Online Video Is Just As Expensive As TV Advertising

Twist Image

A few weeks ago, Research Brief published a news item, Untargeted Online Tonnage Buys Comparable to Selected TV CPM Norm , that validated this thinking. The article suggests that, "Untargeted online tonnage buys generate much lower CPMs of about $9, which makes them roughly comparable to TV''s all-daypart/all-platform norm.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

SSoV is, essentially, competitive analysis: how visible—and, therefore, relevant—is your brand in the market? Cost Per Thousand Impressions (CPM). Cost Per Thousands Impressions , or CPM, is the amount you pay every time a thousand people scroll past your sponsored social media post. Indirect (e.g., hootsuite”).

Metrics 112
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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

With Keyhole’s LinkedIn analytics tool , you can access advanced analytical features like suggestions for the best time to post, optimal posting length, competitor analysis, discovering the best content types and media types, exploring trends, and more. LinkedIn’s pricing model is based on the CPC and CPM.