Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Text classification powers various capabilities such as sentiment analysis and spam filtering.

Process 103

Process Sentiment Analysis Applications 103

Social Media Strategies Summit

NOVEMBER 18, 2020

In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Your answer will govern your metrics and strategies. Social media ROI is a bane for most marketers. Image via Buffer.

ROI 246

ROI Social Media UGC Discount 246

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. If you conduct a survey to solicit feedback, ask customers specific questions about their interactions with your brand such as “What do you like most about our products?”.

Brands 106

Brands Sentiment How To Analysis 106

Buffer Social

OCTOBER 23, 2023

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Use the Community tab to post updates, create polls, or share behind-the-scenes content. Speaking of the Community tab – it isn't just for long-form YouTube creators.

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Doing so can build community and brand awareness. And this trend is likely to continue. The result?

Examples 114

Examples Social Media Sentiment Influencer 114

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 112

Patterns Sentiment Analysis Proposal 112

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. Social media work is about more than just creating on-trend posts.

Team 128

Team Social Media Management Skills Trends 128

Sprout Social

APRIL 15, 2020

Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. We've since distributed $500k of shoes and listened to our community by adding a “buy-one-give-one” option in the U.S.

Strategy 141

Strategy Metrics Hubspot Retail 141

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Find opportunities for authentic engagement.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Marketing 124

Marketing How To Sample Samples 124

Sprout Social

SEPTEMBER 21, 2020

Flory and Lutze believe this emboldens creators to try new things, share in-progress work and fall in love with the process vs. the affirmation of popularity metrics. Campaign Analysis. And nearly 90% of Black survey respondents agree that they want to see and celebrate joy on social media more than they do now.

Issues 130

Issues Survey Campaign Authentication 130

Sprout Social

OCTOBER 4, 2023

According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns. Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits.

Strategy 115

Strategy Brands UGC Marketing 115

Waxing UnLyrical

OCTOBER 26, 2016

Online surveys. By actually talking to people, you can get a glimpse behind the scenes and apply meaning to your metrics. Now, we couldn’t really label it a “competitive analysis” since most utilities don’t compete for customers. We didn’t want to talk to everyone in the industry since this wasn’t a survey.

Conversation 100

Conversation Project Metrics Survey 100

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. While visibility can be measured in many different ways, it’s most commonly tracked with these metrics: Viewability: The percentage of ads that were actually seen by the intended recipient. Sentiment Analysis: An analysis of the temperment around posts about your brand.

Brands 75

Brands B2B SEO Influencer 75

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. Optimization : Making daily content adjustments.

Template 134

Template Templates Social Media Tips 134

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. They provide insights that can inform an entire business strategy.

Authentication 98

Authentication Analysis Sentiment Tumblr 98

Buffer Social

SEPTEMBER 5, 2023

These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. “It's not enough to be able to write copy or analyze metrics.

Social Media 90

Social Media How To Skills Hubspot 90

Waxing UnLyrical

MARCH 6, 2015

Digital skills proved to be the weakest competencies for survey respondents. ” I’m pretty sure that if such a survey were conducted anywhere in the world, the results would be similar. And, in fact, “quantitative data analysis” is one of the top 5 least desired competencies when hiring junior pros.

Social Media 100

Social Media Compete Skills Consultant 100

Techipedia: Tamar Weinberg

MARCH 27, 2012

On the other hand, fans are under no obligation to take your survey. Even if a prize has enticed fans to take your survey, these individuals still took the time to stop what they were doing, click on your poll, and give you their feedback. Tweet your gratitude and give them a sliver of insight from the survey results.

Social Media 186

Social Media Real Estate Survey Eventful 186

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. With a bit of smart thinking you can do this analysis across other platforms. If you can’t do the analysis with the tools you can always run a survey to your audience. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Social media data, if used the right way, can help your business succeed.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Social media data, if used the right way, can help your business succeed.

Data 52

Data Social Media UGC Sentiment 52

Hootsuite

MAY 13, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? This is good news for brands, too.

Influencer 145

Influencer Trends Marketing Guidelines 145

Keyhole.co

SEPTEMBER 20, 2023

You must also run a competitor analysis to see where your reputation stands in your niche. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Want to run competitor analysis using Keyhole? Determine the severity and scope of the crisis.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list).

B2B 110

B2B Social Media Marketing Survey 110

Social Media Strategies Summit

OCTOBER 24, 2018

Perform a competitive analysis. They should guide all of your campaigns, content creation, and community management activities. The Metrics Map chart below is a great tool to use in aligning your business goals with specific social media activities. Social Media Strategy Metrics Map Chart. Community engagement efforts.

Social Media 113

Social Media Strategy Guidelines Template 113

Keyhole.co

FEBRUARY 10, 2023

Organic followers also tend to develop a sense of community around your account. These are typically people with between 1,000-5,000 followers who have a high engagement rate (7.2%), according to a survey conducted by Influence MarketingHub. These are people that will help promote your content and get the word out there for you.

Instagram 97

Instagram UGC Organization Analytics 97

Waxing UnLyrical

MAY 13, 2016

So we devised a multi-faceted communications audit to identify: what the organization said it did, what its audiences thought it did, and. We surveyed internal stakeholders. We did a media analysis. We set up and embarked on a massive social media analysis. how to bridge the gap between the two. External stakeholders.

Analysis 100

Analysis Training Banking Organization 100

Social Media Strategies Summit

NOVEMBER 18, 2022

If your board is only interested in revenue, they likely won’t be interested in “vanity metrics” like follower count and engagement levels. So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. Company size.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. For instance, you can conduct product-specific surveys and ask the audience to share responses in comments. Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences. The best part?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Buffer Social

AUGUST 24, 2017

If you would like to learn more about our comparison of Instagram and Snapchat for businesses, we’ve unpacked our analysis below. Even though they are different metrics, I believe the number of monthly active users and the number of daily active users correlate with each other. Demographics. Which platform did you choose?

Instagram 111

Instagram Cost Comparison Analytics 111

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Writtent Blog

NOVEMBER 15, 2013

Invest in the freshest ideas by recording concepts as they come to you, listening closely on Twitter, and actively inviting your community to share their thoughts on what they’d like to learn more of. Scientists rely on data and analysis to make decisions, so you’ve got to take a similarly number-driven approach to your publishing.

Content 95

Content Hubspot Curation Survey 95

Sprout Social

FEBRUARY 18, 2021

We’ll walk through their top four goals, social customer care metrics and where to find them. Key metrics: Average reply time. The report breaks down reply metrics by team member, so each person can remain informed of and accountable for their performance. Key metrics: Reply or response rate. Offer 24/7 support.

Metrics 137

Metrics Sentiment Analysis Issues 137

Ignite Social Media

FEBRUARY 2, 2023

I saw a HubSpot survey recently where a big number of marketers, I think it was about 87%, said that they would do less content if it meant they could do better content. I saw a HubSpot survey recently where a big number of marketers, I think it was about 87%, said that they would do less content if it meant they could do better content.

Influencer 85

Influencer Social Media Hubspot Travel 85

Keyhole.co

FEBRUARY 8, 2022

The benefits of using hashtags on Instagram include increased exposure and discovery, content research, competitor analysis, and more engagement. After your contest ends, check your metrics to see how the contest performed against your initial goals. Nearly 50% of people surveyed by Instagram said they use it to shop weekly.

Examples 52

Examples Instagram Strategy Brands 52