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Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz. Choose Relevant Content .

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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Fake Airline Rep Scam A new scam on Twitter/X involves fake airline reps assisting in flight rebooking, showcasing a bizarre exploitation tactic. Mobile Gaming Feature ‘Drops’ ‘Drops’ allows viewers to earn in-game props by completing tasks during live streams, enhancing the gaming experience on TikTok.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. And it’s almost shocking how Twitter has failed to attract even that share within some key groups in this segment.

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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. As a response, the brand created Mobile Totes. Starbucks drives loyalty and customer experience through its mobile app.

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Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. Anyway, on to the list!

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Your Customers Don’t Want the Science of Silly

Convince & Convert

It’s also neatly aligned with the concept of the Chief Executive Customer – the need to appeal to win the hearts and minds of today’s mobile and social-enabled consumer by delivering relevant, useful and profound customer experiences. It’s a marketing framework for the age of information overload.

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