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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions. Community Fact Checks Requirement Community fact checks on Twitter/X now r equire source inclusion , promoting more transparent information validation.

News 71
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Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz. Choose Relevant Content .

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. And it’s almost shocking how Twitter has failed to attract even that share within some key groups in this segment. Fear of missing out (FOMO) can be a powerful motivator.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. Anyway, on to the list!

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Brands Cannot Be Human

Twist Image

Enter Madison Avenue, which mixed advertising messages with psychology in the hope that a large group of people would feel emotionally connected to a product. Take an industry you hate (airlines, mobile carriers, automotive, you name it) and you'll note that these industries are not made up of evildoers. And buy it. Lots of it.

Brands 108
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You Need To Know: Social Media and Retail

Laurel Papworth

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. Not just in Cairns but in any group united by a location, or a purpose or a topic. Because I am nosey – an asset in online community management – I decided to investigate further online. Not publicly available.

Retail 80
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The Digital Generation Is Now Every Generation

Twist Image

Then, they call their travel agent, discuss flight options for an upcoming conference, write them a cheque and their airline ticket arrives via courier several days later. With more than one billion active users, Facebook, which began as a collegiate social community, has graduated. mobile app. instagram. j walter thompson.