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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Understanding When a Trend Fits Your Brand Okay, so authenticity is essential when it comes to joining the conversation.

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7 ways to use social media for market research

Sprout Social

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence?

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The 2023 Guide to Social Media Reputation Management

Hootsuite

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. The stakes are high.

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How To Get More Share of Voice on Social Media

Hootsuite

Or turn up in more conversations related to products you sell? In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. What about social share of voice? Earned and paid media. Running social ads. Social budgeting.

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Why brands need a social media monitoring strategy

Sprout Social

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

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How to Manage a Social Media Crisis and Save Your Job: 9 Tips

Hootsuite

Time moves at a different pace on social media. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. What is a social media crisis?