Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. Why are buyer personas important?

Data 141

Data Social Media Sentiment Team 141

Sprout Social

JULY 6, 2022

Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or services that solve problems your customers didn’t even know they had. Data points that could impact your pricing, sales strategy, product development and, of course, marketing.

Social Media 116

Social Media Sentiment Survey Marketing 116

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

JANUARY 21, 2021

Modern marketing is about so much more than pushing products. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Once you have a big-picture understanding of sentiment, it’s time to dig into specific conversations. Did they land?

Sentiment 135

Sentiment How To Marketing Analysis 135

Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. The Director of Brand.

Organization 126

Organization Sentiment Social Media Management Analysis 126

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. The article also makes a good point when stating that on top of being able to assess brand mentions, brand engagement and product adoption, you’ll discover in which context they appear: “You witness trends happening around your brand as they happen. Gain deeper insights.

Brands 264

Brands Aggregator Curation Hashtag 264

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. Engagement rate: Monitor comments, shares, replies, and message responses.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 27, 2023

These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively. Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it.

Review 128

Review Brands How To Analysis 128

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Product research. Tune in to how customers search for new products . Product and R&D. Improve products. Collect product feedback and surface VoC insights.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. Engagement rate: Monitor comments, shares, replies, and message responses.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 23, 2021

I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. By analyzing the social data we captured through listening, we honed in on snowboarding as the surfer’s winter activity of choice by both conversation volume and sentiment.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

FEBRUARY 5, 2020

Power innovation for product and R&D teams. For product teams, customer feedback is invaluable and social listening is one of the best ways to collect it before, during and after launches. Is sentiment trending up or down? It’s not just software companies that need product feedback. Are users running into bugs?

Tools 94

Tools Sentiment How To Team 94

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. Are you launching a new product? For example, with the right platform, we can review audience sentiment and perception compared to our competitors—all in real time.

ROI 97

ROI Cost B2B Organization 97

Sprout Social

FEBRUARY 22, 2019

Determine your overall brand health and sentiment. Influence marketing and product decisions. TOMS takes stock of what customers want to see from their products in addition to individual concerns. Sprout’s social media listening features help do the legwork by aggregating those specific conversations. Looking for love?

Instagram 107

Instagram Sentiment Hashtag Analysis 107

agora pulse

JANUARY 6, 2021

Make a shot list and check your prop supplies for the next day’s product photoshoot. Set aside a few minutes to check over engagement stats and sentiment for recent posts. To keep tabs on important blogs and industry sites, I recommend using a news aggregator app like Feedly. Bonus Material: Free Social Content Calendar.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Keyhole.co

JUNE 19, 2023

It is a type of content form, including videos, photos, reviews, blogs, and social media posts that users create and features a brand or a product. Here’s how to use UGC effectively Customer advocacy: When users create and share content about your product or service, they endorse your brand to their followers.

Social Media 52

Social Media UGC Content Loyalty 52

Harp Interactive

DECEMBER 1, 2009

Potential customers who might be searching for your product or service, comparing prices, or looking for your product reviews on the web, may also come across negative publicity that is displayed on the first page of Google search results along with your legitimate website! Use PPC to improve traffic to domains.

Reputation 249

Reputation Directory Press Release Real Estate 249

Sprout Social

JANUARY 26, 2021

Tracking your social content performance in aggregate may sound like a timesaver, but in actuality it can make reporting more complicated than necessary. Use Tags to categorize content related to upcoming events, campaigns or product launches and then use the Tag Report to analyze what resonated the most with your audience.

Social Media 143

Social Media Metrics Data Team 143

Hootsuite

APRIL 12, 2021

Time-saving workflows: This is a longer-term priority for our product teams to help customers increase efficiency, productivity, and collaboration. Use aggregate date and time-range reports to make informed decisions about how to re-engage users or optimize Amplify usage.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Convince & Convert

MARCH 30, 2016

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. With this data overload, brands have the ability to pull key characteristics, sentiment, topics, and conversations from social data.

Research 60

Research Engagement How To Sentiment 60

Harp Interactive

OCTOBER 9, 2009

Create informational podcasts about a product’s overall space, not just the product. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Search Summize.com for as much data as you can find in Twitter on your product, your competitors, your space. Don’t NOT go.

Social Media 232

Social Media Press Release Marketing Widget 232

Janet Fouts

OCTOBER 25, 2010

This is a good way to identify trends or product perception so you can take action to correct misconceptions or adjust your phrasing to fit the market’s vocabulary. You might be surprised to see what your aggregated message looks like. Pay special attention to negative sentiment. Say thank you. Find influencers.

Social Media 132

Social Media Data SM2 Radian6 132

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

Tools 206

Tools Social Media Lithium Sysomos 206

Razor Social

MARCH 30, 2016

They could be talking about buying a relevant product or service or asking questions about it. They could also be talking about their feedback on a product or service they have purchased, which is important to monitor from a customer service perspective. Sentiment Analysis. Real-time Insights. Competitor Monitoring.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Net-Savvy Executive

MAY 27, 2011

We care about the results because they present trends or aggregate data points in some way. For example, you might be interested in the most popular adjectives used to describe your product or brand. Conversely, if you discover a death caused by your product, that fact is important regardless of how many people are talking about it.

Analytics 74

Analytics Aggregator Proposal Analysis 74

Sprout Social

MARCH 8, 2019

What products are people digging? At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. And while it’s no secret that people love to watch videos, but the degree to which consumers use videos for product research is staggering. What’s got your industry buzzing?

Reddit 100

Reddit Tumblr YouTube Review 100

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering? Is your product missing an important feature?

Tools 95

Tools Sentiment Marketing Reputation 95

Sprout Social

JANUARY 29, 2024

Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. An online reputation management strategy powered by routine sentiment analysis can help you make sense of the many factors that contribute to your business’s reputation across the web.

Reputation 120

Reputation Review Sentiment Software 120

Sprout Social

MARCH 27, 2024

5 benefits of review management for businesses Review management helps you address immediate concerns, but it also sets the stage for long-term growth in five ways: Measures business stability Are your customers happy with your products or services? This ultimately leads to a stronger, more resilient brand.

Review 84

Review Brands Sentiment Reputation 84

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place.

Template 128

Template Templates Social Media Brands 128

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

OCTOBER 22, 2018

Consider providing them with a content aggregation or advocacy tool to cut the time it takes to find and share the right articles in half. Consider providing them with a content aggregation or advocacy tool to cut the time it takes to find and share the right articles in half. In conclusion.

Reputation 74

Reputation Industry Aggregator Research 74

Sprout Social

DECEMBER 5, 2023

Brands can take advantage of Sprout’s review management, social listening and sentiment analysis features to monitor their brand’s online reputation at all times. What are your customer’s opinions about your product? With this tool, customers can leave reviews for your products in a few clicks.

Reputation 100

Reputation Software Tools Sentiment 100