Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up
The Realtime Report
AUGUST 1, 2014
The ubiquitous access to information turns many employees into instant business influencers. Influencers can provide needed input at certain stages of a purchase cycle, but they are a difficult and inefficient target when nearly everyone is an influencer. The solution? Billion Monthly Active Users, #RLTM Scoreboard.
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