Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

Sentiment 135

Sentiment How To Marketing Analysis 135

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Listening for customer success.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality? This includes specific terms and language.

Reputation 97

Reputation Sentiment Analysis Notification 97

Convince & Convert

APRIL 29, 2012

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Social media and content marketing are not inexpensive, they’re just different expensive. Social media management software companies, et al. Flickr Photo by Doc_Brown.

Resources 167

Resources Company Social Media How To 167

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Social-savvy marketers. In-the-know marketers can easily understand in-depth information. You’re also responsible for reporting on your results. Go for a data-heavy summary.

Report 147

Report Social Media Metrics Aggregator 147

Convince & Convert

JUNE 18, 2014

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. Each of these fast-growing companies has a unique education-based headache, and we have become the Tylenol to provide assistance.

Trends 154

Trends Marketing Education Training 154

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Atlassian started using Sprout Listening in 2019.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 97

ROI Cost B2B Organization 97

Sprout Social

JUNE 27, 2023

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

Review 128

Review Brands How To Analysis 128

Sprout Social

OCTOBER 20, 2020

Your employees can make or break the reputation of your company. By reading employee reviews, they get an authentic look into the culture that powers your company. A close look at your audience shows the worlds of social, recruiting and inbound marketing are intertwined. How does that relate to social media?

Review 120

Review Brands Reputation Aggregator 120

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. The Marketing Analyst. Market research, especially at scale, can be costly and time-consuming. The problem?

Organization 126

Organization Sentiment Social Media Management Analysis 126

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 141

Data Social Media Sentiment Team 141

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Likeable

NOVEMBER 30, 2021

Learn more about Smarter Social , our solution for in-house digital teams, here. Maybe it’s “recipes” if you’re a food brand, maybe it’s “skin care tips” if you’re in the beauty space, or maybe it’s “culture” if you’re a company looking to recruit new hires. Want to schedule a Smarter Social session with our team to learn more?

Social Media 83

Social Media Content How To Module 83

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg 166

Digg Marketing News Press Release 166

Convince & Convert

JUNE 6, 2014

PaulMatson Tweet This One Playbook for All Groupon started as a local company that became global almost overnight , and this is baked right in to the culture. The question for Paul and his team then becomes, “How do we operate on the global level while still remaining as relevant as possible at a hyper-local level?”

Social Media 144

Social Media API Aggregator Team 144

Sprout Social

JUNE 23, 2021

My romantic idea of innovation as something you could just recognize in your gut was out of sync with the tremendous amount of bet-hedging most brands needed to feel confident in a new product or marketing campaign. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. For sales teams, it pays to be on social media—literally. Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors.

Tools 94

Tools Sentiment How To Team 94

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. Let’s check out the companies leveraging UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. It helps with market differentiation A unique brand experience separates you from the competition.

Brands 114

Brands Sentiment How To Analysis 114

Convince & Convert

SEPTEMBER 1, 2017

Unfortunately, it never goes over well to interrupt your team’s enthusiastic responses to announce, “Um, that was actually my idea.” ” We’ve all felt this: If no one knows that you are the source of revolutionary ideas in your company, how can you prove your value to your team and employer?

Social Media 163

Social Media Content Aggregator Trends 163

Direct Marketing Observations

JANUARY 12, 2012

Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. Inside View gives users an aggregate view of the social presence and activity of a company. Friend or Follow tells users whom they’re not following on Twitter.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. How did Banišauskas and his team do it? Flipboard – a news and social network aggregator. Fewer but better posts. How are you getting organic reach?

Organization 108

Organization Flipboard Social Media Company 108

Convince & Convert

APRIL 25, 2014

Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. See you next week!

Communities 134

Communities B2B How To Forums 134

Small Business Mavericks

AUGUST 12, 2014

The result of having no script to follow means that customers will not necessarily be doing things on your site the way your tech team does, and that the questions they ask customer service may not follow the dialog your representative is told to follow. 80% of internet marketing companies are implementing big data initiatives.

Privacy 93

Privacy Aggregator Data Analytics 93

Convince & Convert

SEPTEMBER 1, 2017

Unfortunately, it never goes over well to interrupt your team’s enthusiastic responses to announce, “Um, that was actually my idea.” ” We’ve all felt this: If no one knows that you are the source of revolutionary ideas in your company, how can you prove your value to your team and employer?

Social Media 112

Social Media Content Aggregator Consultant 112

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Here are our favorites. Enhance brand awareness. Increase revenue.

Analytics 179

Analytics Social Media Tools Price 179

Small Business Mavericks

AUGUST 16, 2011

Today’s CRM market is filled with many systems that are appropriate for the small business owner. Their latest release of the product, the 2011 edition, introduced a more user-friendly user interface, as well as a new add-on that aggregates business contact information from Hoover’s and deposits it directly into ACT!

Real Estate 161

Real Estate Small Business Aggregator Software 161

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much I Hope News Corp Does Block its Content from Google The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? What’s a news agency to do?

Content 116

Content Aggregator Press Release Syndication 116

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. What makes what you’re doing different than all of the others? So I welcome them.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Adam Sherk

SEPTEMBER 13, 2010

Yahoo and Google were among the most frequently mentioned websites for online news, indicating that users see them as sources for news (be it original reporting or aggregation) and not just search vehicles. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

JANUARY 11, 2010

But before we dismiss online and social media sources as nothing more than aggregators and promotion outlets, let’s remember that this study reflects the state of the news ecosystem today. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Study 147

Study News Press Release Report 147

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Equipped with data from your detailed reports, you can tweak your Twitter marketing strategy to better align with your business goals.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Writtent Blog

MAY 6, 2021

It also provides information about everything from company policies to employee benefits to social arrangements. A good team reviews its team working agreement and evolves it on a regular basis. This is usually done in the teams retrospective meeting, but can also occur on-demand sometimes.

Insurance 40

Insurance Template Templates Real Estate 40

Socialmedia.biz

JULY 23, 2017

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook. Team members can also comment on the updates to engage with others from your company.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Koka Sexton

AUGUST 6, 2014

The product development and product marketing teams have built something that I am truly proud of. There is no other application like this on the market that can deliver a solid social selling experience based on connecting buyers and sellers to build relationships. Prioritize the right companies. You are now in control.

LinkedIn 99

LinkedIn Aggregator Applications Social Networking 99