Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort.

On hardwork, Shorts Cuts and Aggregating in Digital

Direct Marketing Observations

In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. Additionally, creating an editorial calendar for when you are going to blog and what your topics will be and what the content might be is a lot different than paying someone to load you up with bland, link baited light on content,articles to fill your blog with. digital marketing

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer. They’ve aggregated the entire Internet into what’s cool and what’s not so cool.

The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? The value and legitimacy of content aggregation is a topic for another post; I think most would agree that curation serves a more useful purpose than aggregation.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Many people haven’t really wrapped their head around how marketing is changing from push to pull and how it’s possible to generate highly qualified “ready to buy” inbound sales leads online. ” Leave a comment (or subscribe) to a blog about IT recruiting. Why is Blogging second?

Blogging Upstream

Waxing UnLyrical

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Sure we cover fashion, beauty, and fitness… but only if we have something interesting to say about it, not because marketing studies tell us we should. Blogging Upstream.

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Ideal for live blogs, breaking events, and conferences.

Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Get acquainted with news aggregation services. Therefore, it can be a good idea to use a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources. Utilize the PR potential of your blog. As many businesses have realized, there is great value in running a blog to share knowledge and show what your company is actually about. This also means that a business blog can be of interest to the media.

21 Sources For Blog Ideas

Small Business Mavericks

Where do you get your blog ideas ? There are plenty of places to go online to get ideas for your blog posts. No matter what industry or niche you serve, these 21 sources for blog post ideas are golden opportunities. Your RSS aggregator – Do you subscribe to the most popular blogs in your niche? Blog Catalog. A simple encounter with the different or extraordinary can often be turned into a blog post. Ideas for blog posts are all around you.

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Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Writtent Blog

Want to learn what 73% of inbound marketers say their #1 metric is? Or do you want to find out if you fall into the same categories as a typical inbound marketer? We had some questions about the process of inbound marketing, as we wanted to know how often they create content, what challenges they encounter, what problems they wish they could magically solve, and how they measure success on both the blog level and blog post level. Blogging Content Creation

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. Just What Do Marketers Do, Anyway?

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How to Get More Blog Traffic – Real World Data

Webbiquity SMM

So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. What’s important here isn’t the specific results from this blog, but what those results say about how to get more traffic to your blog.

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70+ Resources on How to Start a WordPress Blog

Kikolani

One question we hear quite a bit is how to start a blog. There are quite a few things to consider when going down the path of starting a blog. software, blogging site, etc.). The answer to choosing a platform is best handled by considering the answer(s) to these two questions: What is the purpose of my blog? For example, if you are not very technical and this blog is just for fun, like sharing pictures of your kids, your pets, your cup of coffee in the morning, etc.,

Social Media Marketing 101 for Small [and New] Businesses

Keyhole.co

So, we made this Social Media Marketing 101 guide just for you. We know it and you know it – otherwise you wouldn’t be reading this blog. In this social media marketing 101 guide, we’ll give you the information you need to build a simple but effective social media strategy today.

We'll Always Have Blogging

Social Media Marketing

Corporate blogging has been with us for quite some time, with some major companies having forayed into the space in the early to mid 2000s. Or is it that there's a purpose that isn't served by blogs? "I If you look at the recent statistics shared by eMarketer (" Corporate Blogging Goes Mainstream "), you'll see that only about a third of companies use blogs. But if you look at the growth over the last three years, the use of blogs has actually doubled (!).

50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Not every company needs a blog. Add social bookmark links to your most important web pages and/or blog posts to improve sharing. Build blogs and teach conversational marketing and business relationship building techniques. Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Tags: Blog

Attribution Modeling vs Marketing Mix Modeling

Oktopost

Marketing may no longer be the ineffable art it was in the past. It used to be the case that “marketing” was essentially a black box that you’d pour money into, hoping to see a sales increase at the other end. But these days, marketing, and especially digital marketing, has become highly focused on data, analytics, and determining the return on investment for initiatives launched under the marketing banner. What Is Marketing Mix Modeling?

We Interrupt This Lifecast: Syndication Overload (Part 2)

Firebelly

Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: ESCP Europe Human Experience | Main | Social Media Weekly Roundup 1/18-1/22 » January 20, 2010 We Interrupt This Lifecast: Syndication Overload (Part 2) Last week, in We Interrupt This Lifecast: Syndication Overload (Part 1) , I argued that people should not syndicate all of their tweets into Facebook. They were simply aggregating content from around the web and pushing it through their Twitter stream.

20 Rocking Tools for Successful Blogging

Writtent Blog

Surely, success of your blog is defined by your knowledge of the topic. But if you don’t have the right tools at your disposal, chances of your blog becoming remarkable are pretty slim. After Google Reader ceased to exist, this news aggregator quickly became its suitable replacement. Blog editor/manager for Windows. Another blogging platform that got a lot of recognition among bloggers who write about food, crafts, style, and other topics.

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The Bamboo Project Blog

Buzz Marketing for Technology

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) ( Disclaimer : I’m certain that even with this list in excess of 250 links, I forgot a bunch of posts, so if you have any additional recommendations, please feel free to comment and I’ll add them!) What elements make blogs successful?

How to Use #Hashtags to Improve Your Social Media Marketing

yMarketingMatters

Once someone clicks on that hashtag, they’ll be brought to a page that aggregates all of the posts with the same hashtagged keyword in real-time. If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags for your business and your social media marketing. Start using hashtags to improve your social media marketing! Sign up HERE to get my blogs directly to your inbox!

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Such content can include: • A blog by the subject-matter expert(s). • Discussion forums. • Surveys/polls that the audience can take. • A news aggregation feature. • And yes, white papers. An eBook should spawn 3-5 other items that can be used to reach out to potential clients like a couple of blog posts, an email blast, a podcast perhaps and several factoid tweets that can point to your landing page. Creating Engagement in B2B Marketing A recent Cone Inc.’s

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Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

Gene Carrs Patron Technology Blog. E-marketing Insight to help arts & non-profit organizations leverage the Internet. E-mail Marketing. General E-marketing. Subway Video and the Next Big Marketing Thing. Subscribe to this blogs feed. Patron Technology - the leader in e-mail and online marketing for arts & culture. Posted at 12:05 PM in General E-marketing | Permalink. |. Posted at 09:35 AM in E-mail Marketing | Permalink. |.

Borrowing Content Was Happening Long Before Blogging

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Borrowing Content Was Happening Long Before Blogging by Adam Sherk on May 12, 2010 I was reading Boston Globe columnist Alex Beam’s piece on his time at Newsweek in the 1970s and this passage caught my attention: For me, Newsweek was like an upside-down journalism school, where I learned an astonishing number of bad habits, e.g., having someone else check your facts.

The Top 14 Enterprise-Scale Digital Marketing Solutions

Oktopost

“One-size-fits-all” is a pretty brilliant marketing concept. Ironically, one place where a one-size-fits-all approach is never a good idea is in marketing itself. There are significant differences between performing marketing for small organizations and large ones. . There is more pressure to work collaboratively, and to inform everyone of the marketing campaign’s status. . Large organizations often have many marketing channels and different people managing each one.

The Perfect Post Length For Social Media and Your Blog?

Lucy Hall

In this post we will look at the perfect post length for social media and your blog. Blog – 1600 words. . Your blog is a little different from social media but your social media and blog should be used together to help with content marketing (or getting your blog content read as much as possible!) So having a more in depth post means you’ll capture peoples attention more and get those people to stick around on your blog a bit longer!

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

How can you improve your blog’s position in search engines? Discover the answers to all of these questions and more here in the final selection of the best guides and tips for business blogging from the past year. Blogging Guides, Tips and Techniques. The Step-by-Step Guide to Guest Blogging by 2 Create a Website. 5 Reasons Why You Should Respond to Every Comment by Daily Blog Tips. Best practices for a killer corporate blog by iMedia Connection.

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Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Buffer Social

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. Yes, there are marketing tactics to drive meaningful traffic. About Reddit Marketing. Yet when you hear about strategies for marketing to social networks, you rarely hear about Reddit.

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. As promised in part one of this blog post last week, here is a comprehensive list of tools you can use to monitor, organize, archive, and manage your online reputation on the different channels and platforms that populate the World Wide Web. Monitoring Tools For: Blogs. Google Blog search.

The Best Way to Keep Up With Marketing Technology and Trends

Convince & Convert

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. As a result, the future of marketing is being shaped by those who can keep up, continue to learn what has changed, and use that knowledge to their advantage. The Problem Due to the constant shifting sands of marketing, DataSift’s product is constantly evolving.

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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > 11 Characteristics of Highly Influential Blog(ger)s 11 Characteristics of Highly Influential Blog(ger)s by Tamar Weinberg on February 23, 2010 Share A few weeks ago, I posted about the seven characteristics of highly effective online video. There are at least ten characteristics off the top of my head that make blogs and bloggers successful.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday! Do You Make These 10 Mistakes When You Blog?

A blogging #FollowFriday

The Way of the Web

It seems that the rise of social networking has led to two effects on blogging and the interlinking between bloggers. Facebook and Twitter aren’t killing blogs, but they do seem to have led to a lot of people dropping blog rolls of their favourites, regular recommendations of others, and the classic blog memes whereby you’d tag other bloggers to respond to a challenge or question.

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What Agile Content Marketing Means for Your Business

Convince & Convert

Content creation is seen as a creative experiment, following a linear process that begins with brainstorming, moves into production, gets released into the wild, and then is measured according to its aggregate engagement at a future date. In 2012, a group of marketers got together to find a better way. This was the birth of the agile marketing manifesto. Agile Marketing Mitigates Risk. 5% of all leads generated by best-in-class marketers will be generated into revenue.

The Top 15 Hashtag Analytics Tools in 2021

Keyhole.co

In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. Luckily for you, there are a bunch of tools on the market created to make things a whole lot easier for you. Hashtags Analytics and Social Media Marketing.

The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. I recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide.

Fetching Friday – 20 Marketing Links & Sad Cat Diary

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Blogging / Content. Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips – If the success of your content marketing strategy is in any way dependent on SEO and search rankings, explore these 8 tools and tactics to track your keywords. Enjoy your blogging! Share Your Best Blog Posts.

4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

It’s probably the most common problem faced by business owners who use social media and blogging for their business: What am I going to say? Stoked with enthusiasm and lots of great ideas, they start blogging, posting and tweeting away. It’s a big reason why so many company blogs and social media accounts are abandoned. Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time.

Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. But today, the pervasiveness of social media, the continued digitization of content, and the fragmentation of media platforms have given consumers and business decision makers a bewilderingly broad array of offline and online sources—creating significant challenges for marketers when it comes to measuring audiences and effectively targeting prospects throughout a decision-making process.