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Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports

Laurel Papworth

What does Sports mean not only to Australian society but to the collective? What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? Transcript of Australian Sports and the Metaverse lecture. [00:00:00.310]

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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

Top Five: Major Ad overhaul at Google. This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. Introduces Google Ads. The post Top Five: Major Google Ad overhaul and more appeared first on Sherrilynne Starkie.

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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

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How Google Trends Helps Employers and Job Seekers

Convince & Convert

Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. The Ford Mustang is the most popular sports car, the Chevy Camaro is 46% less popular, and there’s no movement in the top 5 positions at all. Betty White is second.

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Top Five: Should Facebook be regulated?

Sherrilynne Starkie

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads.

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The Failed State of Digital Advertising

Twist Image

My digital advertising customer experience sucks. I Googled the event. Now all I see are ads for this sporting venue. and the brands that are advertising to me are, without a doubt, paying a premium because of what some algorithm has defined as valuable intent. This is where digital advertising falls down.

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4 DIY Marketing Tips for Small Businesses on a Budget

The Realtime Report

Yet, the reality is, it’s expensive to outsource marketing and advertising work. This doesn’t mean that these companies should ignore marketing or advertising until they have the capital needed to bring in an agency to help them, though. What’s more, Google and other search engines typically won’t index brand new sites.