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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity SMM

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Facebook advertising reaches 2.18 More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34.

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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Who should advertise on TikTok? .

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand. WHY should your audience care that you are on Facebook or any other social network? It is true that big changes are coming to Facebook.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform, and of those, two-thirds us it daily. Almost a third of those use it daily. Canadian Media Consumption Trends.

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

How to create once and use many – create one pinnacle piece of content and use it across multiple social media platforms, advertising placements, blog posts and more. Social Profit Factor Training Academy and Marketing Nutz Can Help! . It's no longer about quantity over quality. Get up off the ground.

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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media. Product-centric posts and recommendations dominate the platform.

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