article thumbnail

Native advertising is here to stay

Sherrilynne Starkie

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. Last week Yahoo and Tumblr, too, announced the launch of integrated ads. I go to Dell to buy hardware, not words.”.

article thumbnail

Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

But we’re talking about one of the most powerful cultural forces of the 21st century … and you can actually buy a piece of it. Sure, GM got off of there , but GM can afford TV block time and is hardly a surefire fit for general social media advertising. Facebook is buying like crazy. But it’s not buying garbage tech.

Buy 263
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Will Yahoo! Screw Up Tumblr?

Small Business Mavericks

USA Today reported today that Yahoo! ” People who have followed Yahoo! They have a bad habit of buying up properties only to close them down or do nothing with them. Joke aside, however, is it possible that Yahoo! This could be an opportunity for Yahoo! has purchased Tumblr for $1.1

Yahoo 98
article thumbnail

Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges

The Realtime Report

In a 2021 poll, small businesses reported spending an average of $534 a month on digital advertising, with the total marketing and advertising budget ranging from $10,000 to $50,000 a year. Fullmoon Digital, founded by Derek Chew, a former early Yahoo!

Marketing 172
article thumbnail

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Multicultural marketing involves segmenting an audience based on race, culture, or ethnicity and media planning and buying for that segment. About Fullmoon Digital Fullmoon Digital, founded by Derek Chew, a former early Yahoo! There are two marketing approaches businesses are utilizing to achieve this.

Retail 178
article thumbnail

Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. It''s not just Tumblr. They simply are.

article thumbnail

The Promise of Internet!

Atom Thought

Internet as a medium also very clearly pushed a fact that you can’t spend money and buy consumers-that was a very powerful phenomenon! That, money can buy users, but cannot sustain and retain was truly imbibed in the thought-process. If that was not true, Yahoo, Microsoft, ebay, MySpace etc. It simply doesn’t work!

MySpace 250