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How to Build and Maintain an Engaged Facebook Community Group

Social Media Strategies Summit

Another way to reach and engage audiences on Facebook is through Community Groups. What Is a Facebook Community Group (& Why Should You Care)? Facebook has almost three billion monthly active users , and every user is no more than 3.5 In this group we want you to feel a sense of community, friendship and learning.

Groups 237
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From Followers to Advocates: How to Build a Loyal Social Media Community

Convince & Convert

That is why building an engaged community is a critical part of a successful social media strategy , and why it’s crucial to measure it as more than just a vanity metric or follower count. Building an authentic and engaging social media community is the same.

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Why being active on social media is a win-win for employees and brands alike

Oktopost

In today’s world, social activity goes beyond personal use—it’s a powerful asset for both employees and brands. Let’s dive into why encouraging your employees to be active on social media is a win-win for everyone involved. Employees’ networks tend to be about 561% larger than their brand or company’s social accounts.

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.

Examples 227
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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. According to PowerReviews , website visitors presented with user-generated content converted at a 3.8% more likely to convert than the average customer.

UGC 222
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Content for the Customer Journey – Phase III: Conversion

Ignite Social Media

At this point in our customer journey, you have a grasp on awareness, we’ve covered consideration, and now we’re here at the moment of truth: conversion. Let’s dive a little deeper into what we learned about conversion content for the customer journey with client Discover Boating. Creating customer-first content.

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Marketing, community, support or all of the above?

Dave Fleet

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Sometimes that meant interesting conversations; sometimes it meant helping them with a problem; either way it meant interactions with substance.