Social Media Strategies Summit

FEBRUARY 9, 2023

To help you out, Mike Mueller — Digital Media Specialist at the US Department of Energy’s Office of Nuclear Energy — shared the best practices he learned from launching the agency’s Facebook, Twitter, and LinkedIn accounts at our Social Media Strategies Summit for Government.

Social Media 200

Social Media Energy How To Tweetdeck 200

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. But what can you actually do about that ? For her dissertation, Dr. Phillips researched marketing strategies that universities can use to mitigate the looming cliff.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Social Media Strategies Summit

JULY 28, 2022

The fully remote agency has a global presence, with its team in London, Spain, Nigeria, Singapore, and South Africa. Please briefly describe the structure of your team. Please briefly describe the structure of your team. We are a fully remote and global team of marketing experts!

Education 189

Education Authentication Team Hubspot 189

Buffer Social

JANUARY 16, 2024

Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. Pretty smart of us.)  We come across them, our Advocacy team notices them, and our customers flag them.

Engineering 116

Engineering Team Collaboration Issues 116

Pam Moore

APRIL 7, 2024

Cultivating Innovation: 9 Tactics for Getting Your Team to Hug AI and Innovation Are you ready to infuse some innovation into your team's DNA and hug AI and innovation like never before? 🚀 Buckle up because I'm about to unveil some game-changing tactics that'll revolutionize the way your team embraces digital transformation.

Team 78

Team Training Resources Collaboration 78

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. What does this tell us? But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. billion in 2022. Image source. But not all social networks enjoyed equally strong years in 2022.

Trends 297

Trends Social Media UGC Marketing 297

Sprout Social

FEBRUARY 6, 2024

When I think about social media’s evolution over that timeframe alone, this award underscores the growing value of our product and the essential role social media management plays in businesses today. We’re up to 17,000 shares monthly with our brand ambassador program—which gives us a lot more reach and a lot more eyes.

Software 116

Software Products Team One Spot 116

The Realtime Report

NOVEMBER 2, 2023

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. Sticking to old definitions hurts businesses and consumers.

Retail 178

Retail CSR Marketing Yahoo 178

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. Marketing teams that don't embrace AI and other technologies will be left behind. They are limiting because they prevent us from taking action and reaching our full potential.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. Marketing teams that don't embrace AI and other technologies will be left behind. They are limiting because they prevent us from taking action and reaching our full potential.

Team 147

Team Marketing ROI Training 147

Hootsuite

JANUARY 24, 2024

All you and your team need to do is grab a social media customer service template and hit Reply All. This process guarantees that your team is supplying accurate, up-to-date information and responses. Picture this: You’re in the middle of a social media crisis (oh no!), and you have thousands of messages flooding your inboxes.

Template 101

Template Templates Social Media HootSuite 101

Social Media Strategies Summit

SEPTEMBER 14, 2021

However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. One of the most challenging tasks is to define our brand voice and tone.

Brands 286

Brands Meme Research Social Media 286

Social Media Strategies Summit

SEPTEMBER 22, 2023

Give your support team a clear focus by agreeing on measurable KPIs based on the goals you want to achieve. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. We’ll be glad to assist you today. ^CV

Strategy 130

Strategy FAQ Guidelines Policies 130

Social Media Strategies Summit

OCTOBER 14, 2021

If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. COVID-19 forced marketers to be highly flexible.

Authentication 222

Authentication Brands Team Issues 222

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. What was the ROI of your influencer campaign?

Strategy 123

Strategy Brands UGC Marketing 123

Convince & Convert

FEBRUARY 21, 2024

Pretending your teams are not using AI is not an option. Adapt for your use as needed. Start Small AI is a long game that will be with us for the foreseeable future, but quick wins are important here. It may take your organization months to cement more specific and in-depth AI-use policies and guidance.

Training 152

Training Policies Team Guidelines 152

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Even the majority of our own team fit within that demographic.

Social Media 123

Social Media Survey Education Team 123

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. But even they will be selective about how they engage to reach their goals on social.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints. The big misconception about social is that it’s easy.

Resources 103

Resources Telecommunications Collaboration Project 103

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. Bean, “Being outside brings out the best in us.” Did your team really unplug from L.L.Bean’s presence completely? What did other team members do?

Team 119

Team Authentication Proposal Social Media 119

Buffer Social

JUNE 19, 2023

There’s been much ado about AI lately, especially since ChatGPT was released to the public in November 2022. Since then, we’ve seen an influx of thoughts and tools around the topic and the use of AI. Spending time with the different tools powered by AI has allowed us to define our boundaries better.

Team 109

Team Content Project Collaboration 109

Oktopost

APRIL 27, 2024

Your teams may lose momentum and it’s up to us, the social media managers, to re-spark their enthusiasm. Gamification increases enthusiasm by tapping into the psychology of motivation, providing tangible incentives for your team’s advocacy efforts. Why should you gamify your employee advocacy program?

Training 62

Training Badge Team Groups 62

Buffer Social

NOVEMBER 9, 2023

There are many cases where discussing something synchronously (on a live video call) is the best solution for us. Here’s more about our communication style at Buffer, and how async fits into it. The same can be said about meeting up in person, which we still do as a remote company as well.)

Handbook 93

Handbook Meeting Team Conversation 93

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. The industry disrupter us social media experts can’t stop talking about. Hear us out: we’re not saying the professional photographer’s or influencer’s photo isn’t great. One month of 2022 has come and gone, so let’s check in.

Social Media 196

Social Media UGC Trends Organization 196

Buffer Social

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. Now, this isn’t a new thing to the Buffer Content team – there’s precedent. You might be on a Content team facing the same questions we faced while developing the program.

Guidelines 87

Guidelines Posterous FAQ Team 87

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. Atlassian started using Sprout Listening in 2019. Sprout removes the curtain of mystery between all teams that touch social media. in savings over three years.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Oktopost

JANUARY 8, 2024

If you’ve ever been overwhelmed by all the data coming from social media, Oktopost’s latest update is about to change everything. Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost. No problem!

Data 125

Data One Spot Collaboration Overview 125

Ignite Social Media

SEPTEMBER 5, 2023

Quick and Timely Content About Current Events First up, we love this quick and quippy post from Merriam-Webster on X, formerly Twitter. It was engaging, captured something people were already talking about, and felt like an authentic and natural way for them to jump into the conversation. It was spot-on.

Social Media 161

Social Media Brands Content UGC 161

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. Granting the social team more creative freedom.

Report 111

Report Brands Library Sentiment 111

Oktopost

MARCH 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. CMO Jason McClelland of Algolia takes the hot seat!

Team 144

Team B2B Apple Marketing 144

Sprout Social

OCTOBER 18, 2023

And social listening can unearth these game-changing insights…if you know how to use it. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Use the Messages tab in Sprout’s Social Listening interface to find relevant messages.

Examples 123

Examples Social Media Sentiment Influencer 123

Ignite Social Media

AUGUST 14, 2023

Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. So, let’s talk about when you should hire a social media agency and when you should exclusively hire a social media team in-house. In fact, it’s one of our hardest tasks.

Social Media 147

Social Media Marketing Cost Team 147

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Social Media 135

Social Media How To B2B Team 135

Convince & Convert

APRIL 25, 2024

Actually marketers are more squeamish about gated content than visitors! Rather, this insight should drive us to create gated content that not only captivates but also enriches our audience’s professional journey. This year’s analysis draws from an impressive 6.2 Users Don’t Hate the Gate Provactive subheader? This is a preview.

B2B 143

B2B Report Case Study Content 143

Ignite Social Media

JUNE 26, 2020

For us at Ignite Social Media and our influencer marketing affiliate Carusele , the year that will forever be remembered for COVID-19, Black Lives Matter and economic stress caused by stay at home orders has been a busy one. Individual team leaders worked with their teams to make sure they booked time off. 100 Days Closed.

Team 183

Team Meeting Wireless Cost 183

Bill Hartzer

MARCH 27, 2024

House of Representatives, there’s chatter about a mandate requiring TikTok’s sale by its parent company, ByteDance, to a U.S. House of Representatives, there’s chatter about a mandate requiring TikTok’s sale by its parent company, ByteDance, to a U.S. Following a bipartisan bill from the U.S.

Buy 107

Buy Communities Meeting Social Media 107

Sprout Social

DECEMBER 22, 2022

Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. As for our internal team model , we divided our social team’s responsibilities to align with these types of networks. Setting expectations. Establishing network by network goals.

Strategy 108

Strategy Metrics Team Social Media 108