Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Hootsuite

FEBRUARY 5, 2024

Social media managers often dread the part of their job that has to do with tracking data and building reports. Solving it can help you improve your overall results over time and prove the value of your work to your boss and larger team. Here are our picks for the 15 most important metrics to track in 2024.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. This information helps to shape our company’s marketing, sales and operational strategies.

Software 116

Software Products Team One Spot 116

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire?

Social Media 96

Social Media Marketing Nielsen Resources 96

Buffer Social

SEPTEMBER 28, 2023

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer.

Project 62

Project Team Journal Hosting 62

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now). Simply: we trust them more.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Template 52

Template Templates Social Media RFP 52

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals.

Influencer 62

Influencer Report B2B ROI 62

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. 18, 2024, or at the end of their contract, whichever comes sooner. Luckily, you won’t have to look far to find the best Social Studio alternative. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 97

ROI Cost B2B Organization 97

Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. Prioritize employee advocacy If you haven’t implemented an employee advocacy program yet, 2024 is the year you should make it happen.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

FEBRUARY 26, 2024

Being engaged on social is vital to protecting their brand and retaining customers. And that includes on their service channel of choice: social media. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. But so is transparency.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that.

Communities 85

Communities Community building Industry Crowdsourcing 85

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 99

Tools HootSuite Price Marketing 99

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

JANUARY 17, 2024

Social listening provides insights into how your brand compares with competitors, identifies growth market trends , and uncovers opportunities to differentiate and improve. Good social listening can positively affect how you run your campaigns. Tools used in social listening 1.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. billion (USD) by 2024. billion (USD) by 2024. Social reporting in your social media marketing strategy. Dash This .

Report 126

Report Social Media Tools ROI 126

Buffer Social

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. Now, this isn’t a new thing to the Buffer Content team – there’s precedent. You might be on a Content team facing the same questions we faced while developing the program.

Guidelines 87

Guidelines Posterous FAQ Team 87

Laurel Papworth

NOVEMBER 17, 2023

SOCIAL MEDIA and STRUCTURED PROMPTING for ChatGPT: in this quick tutorial I go through structured prompting for #socialmediamanagers. AIIsMyMentor 05:47 Chain of Density for social media extracts and short succinct informative pieces. First the timestamps then the video! It doesn’t always work, but I ask. [00:01:14.850]

Social Media 52

Social Media Tips Social Media Management Review 52

Oktopost

APRIL 10, 2024

To make the most of LinkedIn, it’s smart to learn from the leading LinkedIn marketing agencies. However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy. What does a LinkedIn marketing agency do?

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Hootsuite

JANUARY 24, 2024

Picture this: You’re in the middle of a social media crisis (oh no!), All you and your team need to do is grab a social media customer service template and hit Reply All. Even if you’re not in crisis mode, templated responses or messages can save you tons of time and improve your social media customer service.

Template 101

Template Templates Social Media HootSuite 101

Keyhole.co

DECEMBER 12, 2023

Top 7 Brand24 Alternatives For 2024 Here are some of the best Brand24 alternatives worth your attention: 1. Keyhole First up is Keyhole , a real-time social media analytics and management tool that offers an end-to-end solution for your social media marketing. 239/month, $449/month, and $833/month.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Keyhole.co

DECEMBER 18, 2023

But as you scale these efforts, you will also need a reliable social media marketing tool. It lets you handle your marketing activities across multiple social media platforms seamlessly. Top 7 Rival IQ alternatives for 2024 Here are some of the best Rival IQ alternatives you can look into: 1.

Price 52

Price Hashtag Analysis Sentiment 52

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. What was once an individual role is now enough work for a whole crew, and the list of possible social media job titles keeps growing.

Social Media 106

Social Media Social Media Management Influencer Team 106

Sprout Social

FEBRUARY 29, 2024

When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.

Analytics 101

Analytics Tools Strategy Price 101

Hootsuite

OCTOBER 30, 2023

Social media calendar software is a must for any social team. With multiple platforms to manage and audiences in multiple time zones, it’s simply not realistic to post your social content on the fly to each account. 1 Social Media Tool Create. You need to sleep sometime, right?)

Organization 98

Organization Social Media Tools HootSuite 98

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services.

Influencer 105

Influencer Campaign Platform Marketing 105

Sprout Social

OCTOBER 30, 2023

Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. Now is the time to reflect on how much time your brand spends on customer relationship marketing, and how teams can work together to improve this function at your organization. What is customer relationship marketing?

Social Media 124

Social Media Marketing Loyalty Collaboration 124

Sprout Social

JANUARY 16, 2024

In the context of AI marketing , sentiment analysis tools help businesses gain insight into public perception, identify emerging trends, improve customer care and experience, and craft more targeted campaigns that resonate with buyers and drive business growth. Some tools also help you monitor your competitors’ customer sentiment score.

Sentiment 97

Sentiment Analysis Tools API 97

Sprout Social

NOVEMBER 21, 2023

When teams work in isolation, the result is simply noise. And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. To achieve this, Instant Brands has embraced a top-notch approach to social media customer service. But what’s in it for customer service teams?

Tips 100

Tips Collaboration Marketing Team 100

Hootsuite

JANUARY 9, 2024

There’s no doubt that social media is an amazing marketing tool for real estate professionals. make sure you know the social media rules for real estate agents. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

Real Estate 85

Real Estate Social Media HootSuite Policies 85

Oktopost

FEBRUARY 1, 2024

64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62