Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. In 2024, it’s time to truly know your audience by tapping into data.

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences.

Social Media 113

Social Media Strategy Exercises Retail 113

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

SEO 154

SEO Social Media Strategy Hashtag 154

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. Are you a social media marketing O.G.? But we know we’re not the only ones.

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. Influencers offer a powerful channel to achieve this.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. Table of contents: Who are YouTube influencers? Published on 1.

YouTube 106

YouTube Influencer Meme Review 106

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. What does De-influencing mean? What does UGC mean?

Social Media 124

Social Media CPA CPM CPC 124

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. What are people saying about your brand when discussing CRM systems on social media? 2023 is almost over.

Trends 72

Trends Marketing Wikipedia Survey 72

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer 107

Influencer Marketing Collaboration ROI 107

The Realtime Report

FEBRUARY 15, 2024

Edutainment Takes Centre Stage: The Rising Trend from CES 2024 and Its Impact on Social SEO By Kait Shiels CES never fails to infuse the new year with excitement as it unveils technological innovations and trends poised to power 2024. But how does this translate into social media?

SEO 103

SEO Trends Education Embedding 103

Buffer Social

DECEMBER 18, 2023

Looking at these results, we decided to cut back on Meta ad spend in May and pause all social media ads in June.    Summer is historically a slow season for us, so we decided to save our ad budget for Q4 and instead spend the summer experimenting with other marketing approaches.

Social Media 104

Social Media Small Business Marketing Collaboration 104

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Statistics 128

Statistics Influencer Strategy Marketing 128

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. They’re leaning into making water edgy and at the core of their marketing, they want to make people laugh.” The full conversation is above.

Social Media 91

Social Media Marketing Proposal Case Study 91

Hootsuite

APRIL 17, 2024

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Other social media platforms like Instagram and Facebook have their own algorithms, too.) What is the Threads algorithm? Disappointing, we have to say.)

HootSuite 86

HootSuite Feed Feedly Instagram 86

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 97

Fashion Influencer Ensembli Instagram 97

Bill Hartzer

MARCH 29, 2024

In an era where digital fluency is not just valued but essential, Youth Square’s ‘YS Digital Content Creator 2024’ stands out as a pioneering initiative, crafted with the precise intention of equipping young minds with the expertise required to thrive in the digital realm.

Influencer 87

Influencer Skills Industry Conference 87

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire? With over 5.4

Social Media 96

Social Media Marketing Nielsen Resources 96

Keyhole.co

FEBRUARY 28, 2024

million downloads in January 2024 to becoming an unicorn in the industry, a significant part of this success is due to the brand’s genius social media marketing. But what exactly is the secret behind Duolingo’s social media strategy that made it one of the top educational platforms in the world?

Social Media 105

Social Media Strategy Meme Education 105

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Template 79

Template Templates Social Media RFP 79

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. Like many marketing tactics, the short answer is, “It depends.” What is TikTok promotion? so far it has increased my leads and i will post an update next week.

Overview 119

Overview Campaign Cost Organization 119

Keyhole.co

JANUARY 19, 2024

Why you should be riding the wave TikTok is the fastest-growing social media platform ever, reaching a billion users in just three years. As we look into 2024, it’s clear that the world of fashion, technology, and lifestyle is in for some exciting shifts. We will explore the potential trends that could dominate 2024.

Trends 59

Trends Hashtag Fashion Energy 59

Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. For example, a marketing agency could search for hashtags like #digitalmarketing or #contentmarketing. Table of contents: What are LinkedIn hashtags?

Hashtag 115

Hashtag LinkedIn Trends Analytics 115

Keyhole.co

MARCH 24, 2024

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

Communities 59

Communities Social Media Strategy UGC 59

Keyhole.co

DECEMBER 12, 2023

The right social media monitoring tool can change the way you run your campaigns for the better. With a simple interface, integrations with other popular platforms, and dynamic features, you can find gaps in your efforts, hop on relevant trends, and expand your social media reach.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Keyhole.co

DECEMBER 18, 2023

Besides quality products and impeccable customer service, having a thriving and relatable presence on social media is an absolute must today. But as you scale these efforts, you will also need a reliable social media marketing tool. One such popular choice is Rival IQ. One such popular choice is Rival IQ.

Price 52

Price Hashtag Analysis Sentiment 52

Keyhole.co

FEBRUARY 9, 2024

As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing?

Strategy 52

Strategy Facebook Marketing Groups 52

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. What is an Influenced Opportunity Report?

Influencer 62

Influencer Report B2B ROI 62

Keyhole.co

DECEMBER 15, 2023

Are you tired of the same old New Year’s greetings flooding your social media feeds? Well, it’s time to break free from the monotonous norm and elevate your social media game! Get ready to sparkle and shine as we unveil a treasure trove of unconventional New Year social media post ideas.

Social Media 52

Social Media Upcoming Collaboration Trends 52

Keyhole.co

DECEMBER 14, 2023

Today, a business’s social media presence is one of its biggest assets to grow in a competitive market. To scale, you must do everything you can to optimize your visibility across social networks. Of course, as you scale, running social media campaigns and handling multiple channels manually becomes unfeasible.

Price 52

Price Hashtag Metrics Analytics 52

Ignite Social Media

MARCH 4, 2024

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. And do brands using influencers need to worry?

Trends 96

Trends Brands Fashion Influencer 96