Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 8, 2024

This trend is expected to continue into 2024. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Top 8 influencer marketing metrics to measure in 2024 Once you’ve set your business goals for 2024, your influencer marketing metrics should also focus on achieving those goals.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

Patterns 119

Patterns Sentiment Analysis Proposal 119

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. It means they want stuff that’s human-first, real, funny, engaging, heartfelt… Content that conveys emotions. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

FEBRUARY 9, 2024

Create interesting, engaging, and controversial content It comes as no surprise that people tend to pay more attention to content that interests them. This will maximize your chances of user engagement. Engage with your followers Constantly engage with your audience by responding to their comments, messages, and reviews.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. When you do, your brand’s message resonates with an already engaged audience. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Take Pipedrive, for example.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

JANUARY 9, 2024

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. Research how your customers want to engage with you, and what kind of personalization efforts would resonate most. Which posts drive the most engagement? Another 56% expect all offers to be personalized.

Social Media 124

Social Media Sentiment Data Team 124

Oktopost

MARCH 26, 2024

Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

JANUARY 25, 2024

Social objectives can span one or multiple stages, allowing businesses to strategically plan their engagement throughout the customer journey. Prioritize employee advocacy If you haven’t implemented an employee advocacy program yet, 2024 is the year you should make it happen. Don’t make your buyers feel constantly sold to.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

MAY 18, 2021

Used together, the two strategies can empower marketers to create relevant content that engages their audience no matter which channel they find themselves on. These traditional ads can then drive people to your social properties where they can explore further and start to engage with your brand.

Social Media 111

Social Media Team Focus Group Loyalty 111

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Being engaged on social is vital to protecting their brand and retaining customers. Engaging with posts and comments in a way that feels genuine and authentic. The opposite is true.

Report 65

Report Atlassian Brands Sentiment 65

Sprout Social

JUNE 17, 2021

While traditional marketing and advertising methods are one-way media, where brands rely on their monologue to win over a consumer, social media empowers dialogue and gives consumers unique opportunities to engage. I love when brands engage with you on social. . — Kate Ruda (@kate_ruda) August 17, 2020. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

JANUARY 9, 2024

They want a personalized interaction that’s authentic and engaged. In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty. The technology calculates your best times to publish content and enables you to automate or manually post them for maximum engagement and impact.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Keyhole.co

FEBRUARY 20, 2024

From understanding audience sentiment towards specific campaigns to identifying potential influencers and engaging with their community, social listening on Instagram empowers brands to stay relevant, responsive, and connected in the dynamic world of social media. Similarly, a glance at top posts will open avenues for more engagement.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Hootsuite

FEBRUARY 9, 2023

Globally, the AI market is projected to reach over half a trillion USD by 2024 , climbing as high as 1.5 There are four main reasons why you need a multilingual chatbot : Customer engagement : People are far more likely to engage in their preferred language. For example, brands can use machine learning to analyze customer data.

FAQ 98

FAQ Team Cost Loyalty 98

Pam Moore

SEPTEMBER 4, 2023

With the right tools and the right mindset we can navigate this incredible technology to create marketing campaigns that resonate and engage. Schedule a workshop with us, and we'll map out a plan as robust as Horton's loyalty, break down barriers, and prioritize the steps to success with the zest of a Zizzer-Zazzer-Zuzz.

Marketing 147

Marketing Authentication Training Consultant 147

Bill Hartzer

DECEMBER 7, 2023

The trio showcased their innovative strategies at the “Future Commerce Summit: Redefining Customer Experience for 2024,” shedding light on the transformative potential of WhatsApp Marketing.

Groups 95

Groups Groups Resources Engagement 95

Sprout Social

DECEMBER 19, 2023

Investing in your team today can drive acquisition, loyalty and growth tomorrow. Here’s what that can look like in absence of solid professional experience: A keen understanding of each social media network—best practices, trends, engagement norms, etc. In the vast landscape of social media, this work can take many different shapes.

Social Media 105

Social Media Social Media Management Influencer Team 105

Sprout Social

OCTOBER 30, 2023

These enhanced relationships lead to increased customer lifetime value (CLV), engagement, loyalty and return on investment (ROI). Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement.

Social Media 123

Social Media Marketing Loyalty Collaboration 123

Sprout Social

DECEMBER 20, 2023

With Sprout’s customer service solutions , directly engage with customers and see the extent of past interactions for more context. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. It can make or break a brand’s connection with customers, and their loyalty.

HootSuite 110

HootSuite Brands Price Collaboration 110

Sprout Social

DECEMBER 19, 2023

Leaders who don’t invest in solving some of these issues will be leaving money on the table and putting their customers’ loyalty up for grabs. As only 30% of brands have implemented customer care processes and tools to actively engage with customers on social, this isn’t a major surprise.

How To 108

How To Survey Social Media Management Training 108

Sprout Social

SEPTEMBER 25, 2023

The importance of a customer service strategy A 5-step framework for developing a customer service strategy 2 real-world customer service strategy examples to inspire your approach 3 factors influencing customer service approaches in 2024 What is a customer service strategy? It’s a matter of building their trust.

Strategy 114

Strategy How To Team Reputation 114

Keyhole.co

MARCH 4, 2024

How do we turn novel and engaging social media posts into revenue? For example, Keyhole’s Social Listening Analytics Suite tracks things like consumer perception, providing you with data that can be used to engage the audience and improve your reputation over time. of their marketing budgets to social media in 2024.

Examples 52

Examples Social Media How To GPS 52

Hootsuite

DECEMBER 9, 2020

And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. Forrester predicts that spending on loyalty and retention marketing will increase by 30% in 2021 as CMOs assert control over the full customer lifecycle. Are you pulling customer intelligence from social listening?

Questions 142

Questions Social Media Strategy Survey 142

Keyhole.co

FEBRUARY 27, 2024

This regularity has earned them an engaged following across platforms. Spotify’s marketing team jumped on this bandwagon and created an Instagram post to increase their engagement. It taps into our natural curiosity and desire to understand our tastes, fostering engagement and driving social media buzz.

Social Media 59

Social Media Strategy Content Collaboration 59

Oktopost

FEBRUARY 1, 2024

Whether your goal is to drive engagement on socials, protect your brand assets, or even revamp your identity online, there’s a tool for every need. Integration with CRM tools A seamless integration with popular CRM tools helps teams track every customer interaction and tailor their engagements to customers’ pain points.

Brands 62

Brands Hubspot Marketing B2B 62

Keyhole.co

FEBRUARY 26, 2024

These are not only engaging but also educate the audience on the chocolate’s ingredients and usage. Such authenticity of real user experiences resonated with the audience, increased engagement, and created buzz and intrigue around the sexy snack. The engagement during the November 2023 to February 2024 period is negative.

Social Media 59

Social Media Strategy UGC Influencer 59

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. To help you identify your most strategic focus areas, we’ve curated a list of the six most pressing marketing priorities you should have on your radar in 2024. You are no stranger to long to-do lists.

Marketing 126

Marketing Loyalty ROI Influencer 126

Hootsuite

NOVEMBER 30, 2023

10 best content marketing tools for 2024 1. It even includes recommended times to post for maximum engagement. Focus on relationships Content marketing gives you the opportunity to connect with your audience so you can gain their trust and loyalty over time, rather than jumping in and trying to make a sale right off the bat.

Tools 104

Tools Content HootSuite Marketing 104

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. Built to automatically engage with received messages, chatbots can be rule-based or powered by artificial intelligence (AI). What are chatbots?

Marketing 80

Marketing Airlines Conversation Team 80

Keyhole.co

DECEMBER 15, 2023

” Why we love this: By sharing photos and videos of your festive office decor, you’ll engage your audience and make them feel like they’re right here with you, celebrating the most wonderful time of the year. It helps to create a positive image and build long-lasting customer loyalty. Who wouldn’t want that?

Social Media 52

Social Media Meme Collaboration Examples 52