Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Ignite Social Media

APRIL 15, 2024

Big Lots , the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive brand awareness, engagement, and sales. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program.

Influencer 112

Influencer Retail Marketing Discount 112

Keyhole.co

FEBRUARY 8, 2024

This trend is expected to continue into 2024. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Top 8 influencer marketing metrics to measure in 2024 Once you’ve set your business goals for 2024, your influencer marketing metrics should also focus on achieving those goals.

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

MARCH 24, 2024

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

Patterns 120

Patterns Sentiment Analysis Proposal 120

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire? With over 5.4

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? The 2024 theme is African Americans and the Arts in the US. She says doing this can help maintain authenticity. “It

Social Media 111

Social Media Authentication Communities Campaign 111

Buffer Social

DECEMBER 21, 2023

I love looking back at the top posts of the year – it’s a great way to see what worked to help shape our social media strategy for the upcoming year. Facebook isn’t a priority for our social media strategy as it’s not a channel where we’ve historically had great performance.

Social Media 97

Social Media Content Meme Metrics 97

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 69

B2B Social Media Strategy Reputation 69

Keyhole.co

FEBRUARY 9, 2024

As of late 2023, Facebook is the most widely used social media platform in the world. Why wouldn’t you want to market your business on the biggest social media platform out there? This will maximize your chances of user engagement. Keyhole’s graph shown above breaks down different engagement metrics.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. When you do, your brand’s message resonates with an already engaged audience. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Take Pipedrive, for example.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. It adds a message button to your Company page and an inbox to the admin center, so page admins and super admins can view and respond to members directly.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Pam Moore

SEPTEMBER 4, 2023

” Authenticity is the heartbeat of your brand with soul, and AI can amplify that uniqueness! 💖 Just like in the world of social media, authenticity rules in AI! With the right tools and the right mindset we can navigate this incredible technology to create marketing campaigns that resonate and engage.

Marketing 147

Marketing Authentication Training Consultant 147

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. The challenges of cannabis social media marketing.

Social Media 88

Social Media Brands Content Guidelines 88

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The opposite is true.

Report 66

Report Atlassian Brands Sentiment 66

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

Communities 84

Communities Community building Industry Crowdsourcing 84

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Instagram 52

Instagram Engagement 52

Keyhole.co

FEBRUARY 13, 2024

With social listening, you can (well, at least virtually). However, each social media platform is different. So, you must customize your social listening strategy to get an accurate pulse on the audience. That’s why creating a social listening plan tailor-made for Twitteratis should be a priority. With over 335.7

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

FEBRUARY 22, 2022

Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. There’s no time like the present to reach consumers through social media. What is social shopping?

Platform 108

Platform Tips Buy Instagram 108

Keyhole.co

FEBRUARY 20, 2024

From understanding audience sentiment towards specific campaigns to identifying potential influencers and engaging with their community, social listening on Instagram empowers brands to stay relevant, responsive, and connected in the dynamic world of social media. Well, now you can do this too.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

JANUARY 10, 2024

Ready to step up your social media marketing with a little help from artificial intelligence? Read on for our master list of the best AI marketing tools for 2024. AI marketing tools for social media 1. Hootsuite Managing social media = 25 jobs. It’s seriously easy.

Tools 99

Tools HootSuite Price Marketing 99

Sprout Social

FEBRUARY 22, 2024

In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What to look for in an influencer analytics tool Influencer data analytics isn’t just about a creator’s engagement rate. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Hootsuite

FEBRUARY 20, 2024

Great social media stands out , and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. 1 Social Media Tool Create. Here’s how they did it.

Template 106

Template Templates Social Media Diagrams 106

Keyhole.co

JANUARY 19, 2024

Why you should be riding the wave TikTok is the fastest-growing social media platform ever, reaching a billion users in just three years. As we look into 2024, it’s clear that the world of fashion, technology, and lifestyle is in for some exciting shifts. We will explore the potential trends that could dominate 2024.

Trends 59

Trends Hashtag Fashion Energy 59

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. What was once an individual role is now enough work for a whole crew, and the list of possible social media job titles keeps growing.

Social Media 105

Social Media Social Media Management Influencer Team 105

Hootsuite

NOVEMBER 17, 2022

Executives at most popular social media platforms seem to think so. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. A holographic TV screen appears to binge 2024 reruns of Antique NFT Roadshow…. What is an NFT?

Marketing 118

Marketing Avatar Buy Price 118

Sprout Social

JANUARY 16, 2024

It leverages natural language processing (NLP) to understand the context behind social media posts, reviews and feedback—much like a human but at a much faster rate and larger scale. Sprout Social Sprout Social offers all-in-one social media management solutions, including AI-powered listening and granular sentiment analysis.

Sentiment 97

Sentiment Analysis Tools API 97

Convince & Convert

JANUARY 3, 2024

Transparent communication ensures that influencers understand your brand narrative and can authentically convey it to their audience. Provide them with the necessary resources, information, and creative freedom to represent your brand authentically. The impact of AI is top of mind for marketers.

B2B 140

B2B Research Influencer Marketing 140

Bill Hartzer

DECEMBER 7, 2023

Global social media giant Meta, renowned hospitality brand Miramar Group, and leading sports retailer Swire Resources Limited have joined forces with Omnichat, an all-in-one omnichannel messaging platform, to unveil the future of conversational commerce.

Groups 95

Groups Groups Resources Engagement 95

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Take the introduction of new AI tools recently.

HootSuite 111

HootSuite Brands Price Collaboration 111

Keyhole.co

DECEMBER 15, 2023

Are you tired of the same old New Year’s greetings flooding your social media feeds? Well, it’s time to break free from the monotonous norm and elevate your social media game! Get ready to sparkle and shine as we unveil a treasure trove of unconventional New Year social media post ideas.

Social Media 52

Social Media Upcoming Collaboration Trends 52

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. Use automation to manage routine tasks, but keep your brand’s personality alive through authentic engagement.

Brands 124

Brands Facebook Analytics Authentication 124