Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Founded in 2008, Airbnb struggled to build trust in its unique business model initially.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

MAY 9, 2024

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. Influencer marketing trends shaping 2024 Let’s explore five influencer marketing trends, based on data from The Influencer Marketing Report and other sources. Sprout’s data reflects this influencer marketing trend.

Industry 84

Industry Influencer Trends Marketing 84

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 81

Communities Community building Industry Crowdsourcing 81

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

Patterns 116

Patterns Sentiment Analysis Proposal 116

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. It means they want stuff that’s human-first, real, funny, engaging, heartfelt… Content that conveys emotions. Start free 30-day trial Answer comments and DMs It’s no surprise that social media is all about engagement.

Social Media 113

Social Media Strategy HootSuite Sentiment 113

Keyhole.co

FEBRUARY 9, 2024

Create interesting, engaging, and controversial content It comes as no surprise that people tend to pay more attention to content that interests them. This will maximize your chances of user engagement. Engage with your followers Constantly engage with your audience by responding to their comments, messages, and reviews.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 But even they will be selective about how they engage to reach their goals on social.

Social Media 110

Social Media Marketing Sentiment Influencer 110

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. When you do, your brand’s message resonates with an already engaged audience. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Take Pipedrive, for example.

Influencer 102

Influencer Marketing Collaboration ROI 102

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? The 2024 theme is African Americans and the Arts in the US. What is the purpose of Black History Month?

Social Media 108

Social Media Authentication Communities Campaign 108

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. Sales Hey, revenue teams, one of the best ways to engage with potential leads is on LinkedIn.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts. million followers.

Influencer 100

Influencer Instagram Brands Fashion 100

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Our Q1 Pulse Survey 2024 shows participants say they are most likely to engage on Instagram at a higher rate than participants in the US (38% UK vs. 27% US).

Fashion 93

Fashion Influencer Ensembli Instagram 93

Buffer Social

DECEMBER 21, 2023

At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics. We are incredibly passionate about remote work here at Buffer, and love to talk about it with our community.

Social Media 97

Social Media Content Meme Metrics 97

Ignite Social Media

MARCH 18, 2024

” The trust and closeness Duke’s social team has with players shines through authentically in their feed. For most brands willing to make those types of investments in their social media team, the opportunities for growing and engaging their community are significant.

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

FEBRUARY 26, 2024

Being engaged on social is vital to protecting their brand and retaining customers. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors. The opposite is true.

Report 64

Report Atlassian Brands Sentiment 64

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts. million followers.

Influencer 62

Influencer Instagram Brands Fashion 62

Hootsuite

NOVEMBER 7, 2023

Find opportunities for authentic engagement. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. 14 best social listening tools for 2024 There are a lot of options out there. Here are our top social listening tools picks for 2024.

Brand Monitoring 100

Brand Monitoring Tools HootSuite Brands 100

Keyhole.co

FEBRUARY 13, 2024

In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. You don’t want to look outdated.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

MAY 3, 2022

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers. Weed For Black Women.

Social Media 86

Social Media Brands Content Guidelines 86

Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. Social shopping centralizes a consumer’s touch points with a brand all in one place, from discovery and engagement to actual purchasing. There’s no time like the present to reach consumers through social media.

Platform 104

Platform Tips Buy Instagram 104

Keyhole.co

FEBRUARY 20, 2024

From understanding audience sentiment towards specific campaigns to identifying potential influencers and engaging with their community, social listening on Instagram empowers brands to stay relevant, responsive, and connected in the dynamic world of social media. Well, now you can do this too.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Keyhole.co

JANUARY 19, 2024

As we look into 2024, it’s clear that the world of fashion, technology, and lifestyle is in for some exciting shifts. We will explore the potential trends that could dominate 2024. The Top 10 trends we see for 2024 will cover various topics, from educational content to beauty and wellness.

Trends 59

Trends Hashtag Fashion Energy 59

Convince & Convert

JANUARY 3, 2024

Transparent communication ensures that influencers understand your brand narrative and can authentically convey it to their audience. Provide them with the necessary resources, information, and creative freedom to represent your brand authentically. The impact of AI is top of mind for marketers.

B2B 144

B2B Research Influencer Marketing 144

Sprout Social

DECEMBER 19, 2023

Here’s what that can look like in absence of solid professional experience: A keen understanding of each social media network—best practices, trends, engagement norms, etc. Community manager What’s the difference between a community manager and a social media manager ?

Social Media 102

Social Media Social Media Management Influencer Team 102

Sprout Social

DECEMBER 20, 2023

With Sprout’s customer service solutions , directly engage with customers and see the extent of past interactions for more context. Discover authentic and impactful creators to partner with, and use Tagger to manage your relationships, contracts, campaigns and more in one centralized platform. Source: Buffer) 4.

HootSuite 107

HootSuite Brands Price Collaboration 107

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. The post 16 influencer marketing platforms to boost your campaigns in 2024 appeared first on Sprout Social. However, creating a successful influencer marketing program involves a lot of work.

Influencer 101

Influencer Campaign Platform Marketing 101

Keyhole.co

DECEMBER 15, 2023

It’s a great opportunity to celebrate growth and engage followers with your brand’s story. By being in the know, you position yourself as a thought leader and keep your followers engaged with what’s coming next. It’s a great opportunity to showcase your variety and keep your audience engaged and excited.

Social Media 52

Social Media Upcoming Collaboration Trends 52

Sprout Social

DECEMBER 19, 2023

As only 30% of brands have implemented customer care processes and tools to actively engage with customers on social, this isn’t a major surprise. Departmental and technological silos When it comes to ownership of customer care in 2024, only 8% of customer service teams plan to own this function exclusively.

How To 105

How To Survey Social Media Management Training 105

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. The metaverse’s foundation includes the birth of Bitcoin, virtual communities, MMOs and extended reality devices. Create engaging content users can unlock through NFTs or mini-games.

Brands 111

Brands Avatar Fashion Virtual World 111

Keyhole.co

FEBRUARY 26, 2024

Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content. This paid off, leading them to build a strong community around their niche. With 2,400 members, it built a close-knit community where users post content and hold discussions around the brand.

Social Media 59

Social Media Strategy UGC Influencer 59

Sprout Social

SEPTEMBER 25, 2023

The importance of a customer service strategy A 5-step framework for developing a customer service strategy 2 real-world customer service strategy examples to inspire your approach 3 factors influencing customer service approaches in 2024 What is a customer service strategy? Of course, some channel owners are clearer than others.

Strategy 110

Strategy How To Team Reputation 110

Keyhole.co

NOVEMBER 22, 2023

From creating engaging content to optimizing ad performance, we’ll explore strategies to maximize your reach, enhance brand visibility, and drive conversions. Its vast user base and robust advertising capabilities make it a powerful tool for reaching and engaging with audiences. Why Facebook Marketing? Entertaining content strategy.

Brands 52

Brands Facebook Marketing Advertising 52

Buffer Social

NOVEMBER 29, 2023

This will not be the same as the analysis of what’s to come in 2024 (we’re working on that), but a look at the predictions for this year and, ultimately, how they turned out. Spoiler alert: we got a surprising amount correct!  So, this prediction may just end up coming to pass.   What’s next?

Social Media 99

Social Media Collaboration Social Media Management Newsletter 99

Keyhole.co

DECEMBER 15, 2023

” Why we love this: By sharing photos and videos of your festive office decor, you’ll engage your audience and make them feel like they’re right here with you, celebrating the most wonderful time of the year. For example, “This Christmas, we’re teaming up with [Charity Name] to make a difference in our community.

Social Media 52

Social Media Meme Collaboration Examples 52

Ignite Social Media

FEBRUARY 19, 2024

To dig deeper into this evolving tactic, I’m summarizing insights from a recent conversation we had with our influencer marketing team discussing the potential impacts influencers could have on the 2024 race and beyond. Audiences see social media creators as authentic experts and tastemakers rather than partisan establishment players.

Influencer 106

Influencer Campaign Collaboration Authentication 106