Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. Hashtags are also excellent targeting and analytics tools. Let’s dig in.

Hashtag 90

Hashtag Instagram Engagement Brands 90

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content.

Metrics 100

Metrics Influencer Marketing Survey 100

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The brand also talks about offbeat places around the world and what makes them unique.

Communities 59

Communities Social Media Strategy UGC 59

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? This can include both branded hashtags and generic hashtags.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

FEBRUARY 9, 2024

However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy. Set clear goals Determine what you want to achieve with your Facebook marketing plan, whether it’s increasing brand awareness, driving website traffic, generating leads, or boosting sales.

Strategy 52

Strategy Facebook Marketing Groups 52

Ignite Social Media

JANUARY 30, 2024

Cary, NC – January 30, 2024 – Ignite Social Media, a pioneer in the social media marketing space, today announced the launch of its latest ebook, “Social Media & AI: An In-Depth Analysis.” – A comprehensive guide to AI in community management , including practical tests of AI tools in real-world scenarios.

eBook 91

eBook Analysis Social Media Press Release 91

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Align with the right influencers Align with the right influencers for your brand. When you do, your brand’s message resonates with an already engaged audience.

Influencer 106

Influencer Marketing Collaboration ROI 106

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. ” For many brands, social media is still under-resourced as an afterthought.

Social Media 96

Social Media Marketing Nielsen Resources 96

Hootsuite

FEBRUARY 24, 2023

18, 2024, or at the end of their contract, whichever comes sooner. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. 18, 2024 , but some users will lose access before then. 18, 2024, you’ll lose access as soon as your agreement is up.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. LinkedIn’s professional environment makes it an ideal platform for building authentic relationships and engaging with potential customers.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. Consumers expect that same level of service online.

Social Media 124

Social Media Sentiment Data Team 124

Buffer Social

DECEMBER 21, 2023

We are incredibly passionate about remote work here at Buffer, and love to talk about it with our community. TikTok For TikTok, our analytics are a little different since engagement rate is not provided in their tools. What are we taking away from these posts for our social strategy in 2024? Here’s how.

Social Media 97

Social Media Content Meme Metrics 97

Buffer Social

JANUARY 18, 2024

  So, at the outset of 2024, I signed up for LinkedIn Premium again and made it my mission to answer the question: "Is LinkedIn Premium worth it for creators?" " Here’s everything you need to know about using LinkedIn Premium to build your personal brand , increase engagement, and grow your following. 

LinkedIn 88

LinkedIn Review Badge Analytics 88

Keyhole.co

FEBRUARY 13, 2024

Wouldn’t it be great if you could gather all your audience in a room and collect a first-person account of what they like, need, prefer, and expect from brands? million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. Brand reputation management As a brand, you can’t make everyone happy.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. By tracking ‌mentions of Adderall alongside discussions of anxiety or depression , brands can gain valuable insights into ‌public perceptions of mental health solutions. Do they trust your brand?

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. billion (USD) by 2024. Analytics is about processing data. DashThis is not a social media analytics solution per se. Dash This . Whatagraph .

Report 126

Report Social Media Tools ROI 126

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

JUNE 17, 2021

55% of consumers learn about new brands on social. Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads. 68% of consumers agree that social media enables them to interact with brands and companies. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Keyhole.co

JANUARY 19, 2024

As we look into 2024, it’s clear that the world of fashion, technology, and lifestyle is in for some exciting shifts. We will explore the potential trends that could dominate 2024. The Top 10 trends we see for 2024 will cover various topics, from educational content to beauty and wellness.

Trends 59

Trends Hashtag Fashion Energy 59

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies help B2B marketing teams develop and execute a targeted LinkedIn plan that drives brand awareness, online engagement, and lead generation. Top 10 LinkedIn marketing agencies for 2024 SociallyIN SociallyIN offers various content marketing services to boost your LinkedIn engagement and conversions.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Sprout Social

DECEMBER 20, 2023

A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process.

HootSuite 111

HootSuite Brands Price Collaboration 111

Oktopost

FEBRUARY 1, 2024

Your business is unique, but do your brand assets reflect that? B2B buyers are bombarded with information daily, and only so many brands can stand out. When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. By neglecting your brand, you’re letting your competitors overtake you.

Brands 62

Brands Hubspot Marketing B2B 62

Convince & Convert

JANUARY 3, 2024

These individuals represent mid-market and enterprise B2B brands from various industries. Strategic Partner Selection: When outsourcing your B2B influencer marketing program, prioritize selecting strategic partners who align closely with your brand values, industry, and target audience. The impact of AI is top of mind for marketers.

B2B 140

B2B Research Influencer Marketing 140

Sprout Social

NOVEMBER 20, 2023

16 Influencer marketing platforms and software for your brand Tips for finding the best influencer marketing software Find the best influencer marketing platform for your business What are influencer marketing platforms? Influencer marketing platforms are software or companies built to help brands create an influencer marketing strategy.

Influencer 104

Influencer Campaign Platform Marketing 104

Keyhole.co

NOVEMBER 22, 2023

With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. From creating engaging content to optimizing ad performance, we’ll explore strategies to maximize your reach, enhance brand visibility, and drive conversions. It should be concise and relevant to your brand.

Brands 52

Brands Facebook Marketing Advertising 52

Keyhole.co

DECEMBER 15, 2023

Brands can share their incredible journey over the years in a fun and nostalgic way. Think about posting throwback pictures, videos, or even a timeline that showcases how far the brand has come. It’s a great opportunity to celebrate growth and engage followers with your brand’s story. Here’s another tip for you.

Social Media 52

Social Media Upcoming Collaboration Trends 52

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Influencer marketing has always been a powerful marketing tactic, so branded content Reel ads worked well even for the B2B sector.

B2B 170

B2B Company Instagram Cost 170

Keyhole.co

FEBRUARY 27, 2024

Spotify’s tagline — music for everyone — undoubtedly captures what the Swedish brand is about. This helps them stay on top of minds and build a loyal community of followers. Collaborating with celebrities Celebrity collaborations are a great way to build brand impact. You can tap into their audience and build trust in users.

Social Media 59

Social Media Strategy Content Collaboration 59

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Due to their specific niche of aphrodisiac chocolates, the brand ran into marketing restrictions. There are multiple accounts on their brand name.

Social Media 59

Social Media Strategy UGC Influencer 59

Hootsuite

DECEMBER 9, 2020

Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth.

Questions 142

Questions Social Media Strategy Survey 142

Buffer Social

DECEMBER 4, 2023

A social media calendar is a game changer when building a social media presence, be it as someone building your personal brand , a creator, or a social media manager.  The calendar is a big focus for us at the moment, and we have some really exciting plans for 2024. Especially if you’re managing multiple channels. 

Template 88

Template Templates Social Media How To 88

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 Monitor brand sentiment. It’s happening: Robots are taking over. billion USD.

Retail 97

Retail FAQ How To Survey 97