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Helpful Insights for Brands to Shape Up Their 2023 Social Media Marketing: Ignite’s Most Popular Blog Posts

Ignite Social Media

The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 We’ve rounded up some of our insightful content to help shape your 2023 social media marketing strategies by highlighting the blog content that readers found most helpful in recent months. . billion in 2022.

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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Remember: It’s not a product or service that makes something seem “boring” — it’s bad marketing.

Industry 125
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 257
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How Social Media Managers Can Set Measurable Goals for 2023  

Ignite Social Media

And by now every social media marketer should have outlined their 2023 goals. Marketers should keep an eye out for algorithm changes and new platform features that will help them stay up-to-date with the latest trends. And just like a giant snowball, take all those lessons you learned in 2022 and roll them into your 2023.

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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 114
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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 140
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5 best TikTok marketing agencies in 2023

Sprout Social

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.