Social Media Today

MARCH 9, 2022

Get the latest on Google's evolving digital ad tools at Google Marketing Live 2022.

Conference 153

Conference Google Marketing Tools 153

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Marketing Social Media Management Trends 145

SocMed Sean

FEBRUARY 24, 2022

Is Facebook still a good marketing platform? As a result, in a recent survey called The Future of Social Marketing, close to 96% of respondents ranked Facebook in the top three drivers for return on investment. Reasons to Continue Marketing on Facebook. So, is Facebook still a good marketing platform for businesses in 2022?

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Facebook Strategy Marketing Travel 130

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Video Trends Marketing Mobile 229

Ignite Social Media

FEBRUARY 1, 2022

One month of 2022 has come and gone, so let’s check in. What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022? What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022?

Social Media 196

Social Media UGC Trends Organization 196

Hootsuite

JUNE 28, 2022

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. That’s because the best social media scheduling tools can save you time, streamline your work, and help you grow your social media presence. Try it for free.

Social Media 114

Social Media Tools HootSuite Tweetdeck 114

Direct Marketing Observations

MAY 13, 2022

I could probably have shortened this post up dramatically though by just saying that Tik-Tok will be THE platform of 2022, but what’s the fun in that? As 2021 dry-heaved to a thankful close we had no choice but to be optimistic in 2022. What has 2022 brought to us all? Simply put, more of more. It’s a necessary evil.

B2B 112

B2B Social Media Conversation Platform 112

SocMed Sean

JANUARY 20, 2022

Once you drive traffic back to your website, you can make money in myriad ways, from affiliate marketing to advertisements to driving traffic again to your shop or an eBook. The question now, in 2022, is: “is that strategy still effective?”. An Organization Tool. Is Pinterest Still a Good Use of Time in 2022?

Fashion 130

Fashion iPhone Travel Posterous 130

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. So what’s hot on YouTube in 2022? Yes, YouTube is a jewel in any digital marketer’s crown. Current and emerging YouTube trends. Live videos. YouTube is no exception.

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YouTube Trends Strategy Content 139

Likeable

JANUARY 4, 2022

Happy 2022! This newsletter is sent out daily (as you may have guessed from the name) by Carney, a dynamic digital agency based in Pittsburgh that wants to help you be “the sharpest marketer in the room.” We wouldn’t be marketers if we didn’t!) The Daily Carnage. Check it out here! The Weekly Forekast. Check it out here!

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Newsletter Social Media Meme Trends 126

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What types of tools will be leveraged for execution and analysis?

Social Media 267

Social Media Tips Marketing HootSuite 267

Likeable

DECEMBER 21, 2021

While it may still feel like 2019 to most of us, 2022 is right around the corner. 2021 provided digital marketers with insights they never had before. This trend, along with influencer marketing, video content, and mobile optimization, will continue to be a huge part of the new year.

Trends 90

Trends Mobile Influencer Metrics 90

BeingOptimist

JANUARY 14, 2022

So, learn how to bootstrap your SaaS startup in 2022, and this post will help you with that. Identify the Product/Market Fit. We assume that you have already found a market and a product at this stage. However, for those just beginning, let us go through product/market fit. So, what is it?

Startup 105

Startup Discount Price Survey 105

Sprout Social

APRIL 12, 2022

Here’s what you can expect from the PR landscape in 2022 and beyond. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Social media has also become a significant driver for news, business operations, sales cycles and marketing.

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Statistics Skills Analytics Press Release 107

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? Save time with our powerful TikTok management tool. Published on.

Brands 89

Brands Marketing Influencer Analytics 89

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

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Report Social Media Management Small Business Hashtag 97

Sprout Social

NOVEMBER 30, 2021

billion in 2022. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. For businesses that want to market to the younger generations , it’s important to know that nearly half have already purchased online. And in 2022, AR is projected to be used at least once a month by 101.6 Social commerce.

Trends 144

Trends Conversation Instagram Influencer 144

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Let’s get started.

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Project Social Media Template Templates 126

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. — Katie Thomas (@katiethomaskci) March 29, 2022. pic.twitter.com/h4arsxPzck.

Trends 75

Trends Retail UGC Authentication 75

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base. million in pre-seed funding.

Organization 164

Organization Platform Social Media Wireless 164

Hootsuite

AUGUST 22, 2022

Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business. Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top tags to use in 2022. 20+ top LinkedIn hashtags in 2022. Markets – 22.2 Marketing – 20.3

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

Influencer 184

Influencer Campaign Marketing B2B 184

Sprout Social

APRIL 20, 2022

Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. On the business side, the tools provided to you by these networks allow for easier partnership collaboration with brand creators. Influencer marketing is one of the most common and familiar ways that businesses use to make money on Instagram.

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Instagram Badge Influencer Campaign 124

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

AUGUST 25, 2022

To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson. Whether you manage multiple platforms through a social media management tool, an agency partner or both, you will pay around $100-$4,000 per month.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Why are TikTok trends good for marketing? What is a TikTok trend?

Trends 142

Trends HootSuite Fashion Video 142

Sprout Social

FEBRUARY 22, 2022

A round up of expert predictions for social shopping in 2022. Even better, you can weave this social proof into your future marketing campaigns for added credibility. With the right tool, you can quickly glean actionable information to serve your consumers better. “As The different types of social shopping.

Platform 107

Platform Tips Buy Instagram 107

Sprout Social

SEPTEMBER 21, 2022

Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. In fact, recent data from Sprout Social shows 98% of consumers plan to make at least one purchase through social media in 2022. Marketplace shopping apps. Shopping apps for clothes.

Retail 125

Retail Apparel Discount Fashion 125

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. That audience could lead to a breakthrough in your marketing if they engage with you. The B2B Marketing Podcast. Image Source.

B2B 62

B2B Marketing Apple Hosting 62

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. To do this well, you’ll want to plan posts out in advance, using a scheduling tool like Hootsuite. Are you thinking about getting into Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

JULY 5, 2022

Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 If you’re working with a team and want to share this task with your colleagues, check out a tool like Hootsuite’s Inbox. Again, social listening is a great tool. — Adam Mosseri (@mosseri) April 20, 2022.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Sprout Social

DECEMBER 7, 2022

Just as you’re reflecting on everything 2022 has brought, Spotify provides you with the soundtrack that got you through it. — aira ??⁷ (@meanyoongi0309) December 2, 2022. — lu (@thelasstime) November 22, 2022. For Spotify, it’s a viral marketing tool. What marketers can learn from Spotify Wrapped.

Campaign 101

Campaign Marketing Social Media Trends 101

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. The YouTube algorithm before 2022. Home algorithm tips for marketers. Suggested Videos algorithm tips for marketers. Search algorithm tips for marketers. Utilize translation tools to help you reach a global audience.

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YouTube Notification Video Trends 122

Ignite Social Media

DECEMBER 16, 2022

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 billion in 2022. Only then can you be truly effective in your marketing campaigns. . Virtual Event, YES! .

Social Media 161

Social Media Brands Fair Use Marketing 161

Sprout Social

FEBRUARY 14, 2022

With 30-second slots costing as much as $7 million this year , marketing teams were feeling the game-day pressure as much as the players. But the blood, sweat, tears and meticulous market research that went into this year’s ads paid off, as an estimated 117 million people tuned in to cheer on their team (and their favorite brands).

Brands 79

Brands Sentiment Posterous Team 79

Hootsuite

MARCH 8, 2022

If you’re not already using Pinterest shopping tools, this is your sign to get started. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. Now with Pinterest’s new shopping tools, they’re even more likely to buy what they find there.

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Features Price Buy Campaign 114