Visually SM

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. Once more, having your post show up on the feeds of tens of thousands of users isn’t going to offer much value if all they are doing is scrolling past it.

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Later

DECEMBER 4, 2020

The quick-to-create video format closely mirrors TikTok, but it still has a long way to go to become the go-to platform for creators and brands. From monetization options for creators, to shoppable videos, we’re sharing our top 10 predictions for 2021! Instagram Reels Predictions: What Can We Expect in 2021? .

Instagram 88

Instagram How To Feed Feedly 88

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Take notes on the most popular videos and use them to come up with your own unique ideas. Next, think about the kinds of content you’ve been publishing on your other feeds. Let’s get started.

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Hashtag Trends Influencer Platform 133

Hootsuite

OCTOBER 21, 2021

TikTok is jam-packed with content and users, which means that it takes some effort and intention to make your videos stand out from the crowd. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. 100 top trending TikTok hashtags in 2021. foryoupage.

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Hashtag Trends Analysis Study 145

Sprout Social

NOVEMBER 17, 2021

Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. When you go Live, your livestreams can also be displayed on your audiences’ personalized YouTube feeds.

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YouTube Privacy Mobile Video 132

Sprout Social

JUNE 23, 2021

From self-service options to product videos and beyond, companies today should strive to put their onboarding materials front-and-center in as many formats as possible. The onboarding study cited above also notes that three-fourths of people need to watch videos to understand a product fully. — Zendesk (@Zendesk) April 26, 2021.

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Strategy Policies Resources Loyalty 126

Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. Here’s everything you need to know about Facebook Stories in 2021: . Unlike regular Facebook posts, which appear on people’s feeds, Facebook Stories are displayed right at the top of the Facebook app. Ready to get started?

Facebook 95

Facebook Instagram Feed Feedly 95

Hootsuite

JULY 29, 2021

So if you’re looking for photos for commercial use that don’t cost a penny but will make your social feeds look like a million bucks, read on. Looking for free stock video sites? Find free photos, vectors and videos courtesy of Adobe, which all meet the exact same licensing standards as the company’s paid content. Picography.

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Public Domain Creative Commons Flickr HootSuite 145

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

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Buy Video How To Template 118

BeingOptimist

JULY 15, 2021

So, let us get into the details of some expert Tik Tok marketing strategies that will help businesses reach their goals in 2021. Well, Tik Tok is basically a video streaming and sharing application allowing its users to create different types of videos on varied topics. Use Tutorial Videos. Discover the Platform.

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Strategy Marketing Case Study Hashtag 98

Hootsuite

AUGUST 5, 2021

Instagram post (video). Video’s star continues to rise on social , and Instagram is no different, tracking an 80 percent year-over-year increase. Most content creators appreciate that a video involves greater production costs than a photo, but the added investment can often translate into more than just added engagement.

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Price Influencer Instagram How To 145

Ignite Social Media

MARCH 21, 2022

As people are spending increasingly more time on their cell phones, social platforms continue to battle for attention on content-flooded social feeds. TikTok, which was ranked #7 in 2020, has overtaken Google as the most popular web domain in 2021. TikTok has 1 billion monthly active users as of January 2022. 69% of U.S. The results?

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Comparison Newsletter Study Feed 209

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. The best social commerce platforms to use in 2021. The Body Shop’s eye-catching and vibrant imagery aligns with its content strategy, making their stores feel more like a social feed.

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Examples Tips Patterns Instagram 133

Likeable

SEPTEMBER 13, 2021

For the better part of the last decade, social media platforms—and therefore, consumers—have become increasingly focused on video. In 2020, 96 percent of consumers increased their online video consumption, and as of 2021, an average person is predicted to spend 100 minutes per day watching online videos.

YouTube 84

YouTube Video Marketing Embedding 84

BeingOptimist

FEBRUARY 9, 2021

Here are the top 10 Instagram marketing strategies that every small business entrepreneur should follow in 2021. Best Instagram Marketing Strategies For Small Businesses In 2021. Also, you should make sure not to fill user’s feeds with bland content. UGC can be anything from text, image, video, or amalgamation of all.

Small Business 92

Small Business Instagram Strategy Marketing 92

Later

JANUARY 1, 2021

To find the best time to post on Instagram in 2021, we analyzed 12 million global Instagram posts from accounts with 100 followers to 1 million+ followers. So does this mean the chronological feed is back? By doing this, you can actually hack the algorithm to increase your reach and get more likes and followers! Not exactly. .

Instagram 99

Instagram Activities Feed Feedly 99

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Video 129

Video Social Media How To Trends 129

Later

AUGUST 24, 2021

This is because LinkedIn’s feed isn’t just filled with posts from companies and pages users follow — it’s a healthy mix of posts and user activity updates as well. For example, when a user likes, comments, or reacts to one of your posts, your content could then show up on their followers’ news feed days, weeks, or even months later.

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LinkedIn Analytics Publishing Notification 99

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Unboxing” the top 15 ideas for YouTube videos.

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YouTube Video Authentication Education 131

Pixlee

FEBRUARY 3, 2021

So, if a Yakima ambassador features the brand’s products in one of their videos or posts, followers are far more likely to engage with their content than a traditional advertisement. . User-generated content is any content (text, videos, reviews, images) created by a brand’s followers rather than the brand itself.

Instagram 98

Instagram Tips Discount UGC 98

Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. Here’s everything you need to know about Facebook Stories in 2021: . Unlike regular Facebook posts, which appear on people’s feeds, Facebook Stories are displayed right at the top of the Facebook app. Ready to get started?

Facebook 52

Facebook Instagram Feed Feedly 52

Pixlee

AUGUST 16, 2021

Read on to discover the top ecommerce trends for 2021 and beyond. Shoppable Video. Video marketing has been on the rise for a while now. But, with twice the engagement rate of a regular video, shoppable videos are now starting to take over the ecommerce landscape. . How-To and Video Testimonials.

Trends 52

Trends UGC Authentication Instagram 52

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Video 144

Video Social Media Strategy Film 144

Webbiquity SMM

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. YouTube has two billion monthly active users, who collectively watch roughly one billion hours of video each day.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 billion by 2021.

Video 132

Video Social Media Wireless Marketing 132

Hootsuite

JANUARY 6, 2022

So, you’ve spent countless hours watching TikTok videos, training your For You page to match your niche interests, and explaining to others that you are not too old for TikTok. Learn how to edit videos on Tiktok. Luckily, you don’t need professional video production skills to do well on TikTok. Create looping videos.

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Video Tips Film How To 134

Later

JANUARY 1, 2021

To find the best time to post on Instagram in 2021, we analyzed 12 million global Instagram posts from accounts with 100 followers to 1 million+ followers. So does this mean the chronological feed is back? By doing this, you can actually hack the algorithm to increase your reach and get more likes and followers! Not exactly. .

Instagram 52

Instagram Activities Feed Feedly 52

Later

NOVEMBER 26, 2020

If they regularly engage with your content, odds are you’ll rank higher in their Instagram feed. This will save you a lot of time — and make sure you always have a post ready to go live on your feed. Find out How the Instagram Algorithm Works in 2021 in this blog post. Fact #4: Photos and Videos Are Treated Equally .

Instagram 139

Instagram Real Estate Feed Feedly 139

Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 For instance, you might notice a new pair of sneakers, or a dress, or a pair of sunglasses in your Instagram feed , then click the “shop now” CTA, and purchase within the app. Social commerce is big business. Image source. Source: Glossy ).

Examples 223

Examples Retail Instagram Buy 223

Pixlee

JUNE 7, 2021

The Instagram algorithm changes as the platform releases new features—but how exactly does it change and how can you avoid low engagement in 2021? The Instagram algorithm is the intelligence that decides which posts should go on top of a user’s feeds. How does the Instagram algorithm work—6 key ranking factors.

Instagram 52

Instagram Hashtag Feed Feedly 52

Social Media Strategies Summit

APRIL 8, 2021

The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. You can create and edit short (30-second) videos, adding music and effects, then share them with your followers and the wider Instagram community (provided you’ve got a public account).

Instagram 234

Instagram Brands Real Estate Remix 234

Likeable

AUGUST 9, 2021

In July 2019, Facebook adopted some new monetization tactics in its effort to attract video creators. Facebook expanded on this program in June 2021, allowing creators to earn payouts in the form of free Stars if they meet certain milestones, such as broadcasting a certain number of hours. Short-Form Video Monetization.

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Platform Tumblr Badge YouTube 113

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. Byte was acquired by Dept in February 2021. lukettrotman. A, B or C? ????

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Case Study Marketing Directory Retail 114

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. Our other ad objective was video views. Ad Campaign 1: Video Views. While they both performed pretty well, our Video Views campaign had an edge.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Jon Loomer

FEBRUARY 14, 2024

So, they stick with the feed placements and drive up costs. Check out Facebook’s Daily Active Users since 2016… There’s only one noticeable drop in users, which happened between the third and fourth quarter of 2021. I published at least one video every day of 2023 and so far in 2024. This is ridiculous.

Advertising 176

Advertising Metrics Cost Sentiment 176

The Realtime Report

SEPTEMBER 16, 2022

“We were able to take all ten thousand Bored Ape NFT images, and feed those into the machine as a loose canvas within which to frame the generative art. “Having being in the NFT space since early 2021, we always knew that we needed more than just a great looking NFT. photo source: artsymonke.com.

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Google Project Collaboration Software 143

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Short-form video. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Live videos.

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YouTube Trends Strategy Content 139