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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. If you want to engage your audience, not just sell to them, this book (shortlisted for the 2020 Business Book Awards) is a good place to start.

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Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Media partners. Table of Contents.

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Do Social Media Managers Really Need a Master’s Degree?

Hootsuite

Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. At the root of all of this discourse is a fundamental truth: Over the last decade, social media marketing has come into its own as a profession.

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#SMTLive Recap: Social Media Team Structures, Management Processes, and Tools in 2020

Social Media Today

This week on #SMTLive, we looked at social media management and collaboration processes. We learned how social media professionals are structuring their teams, using tools to collaborate virtually, and how we expect the pandemic to affect our jobs in the future.

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Battling burnout as a social media manager

Sprout Social

It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. . By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. That’s the whole point of social, right?

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Social media managers, you matter now more than ever

Sprout Social

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does what we do matter?

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8 tips for writing a clear, effective social media manager job description

Sprout Social

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. It really has gotten out of hand.