Sprout Social

MARCH 11, 2020

Creating attention-grabbing content starts by understanding which of your posts drive the most engagement. As noted in our guide to social media trends , marketers rely on a variety of engagement metrics to figure out which posts are their top-performers. — Nintendo of America (@NintendoAmerica) February 23, 2020.

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Social Media How To Metrics Analytics 125

Hootsuite

NOVEMBER 9, 2020

31, 2020 , for one-time ad credit worth $300 or have a portion of ad spend matched by TikTok. TikTok is an entirely different social network, with unique trends, features, and behaviours. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Small businesses can apply before Dec.

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Strategy How To Marketing Template 145

Hootsuite

MARCH 15, 2021

— Tropical Sun (@TropicalSunFood) March 20, 2020. You will know who to engage with. As well as addressing concerns, tracking mentions also allows you to engage with customers who are sharing positive experiences with your brand. — Josie Osborne (@Josie_Osborne) April 13, 2020. Open Twitter Analytics.

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Twitter HootSuite Notification Analytics 145

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.

Statistics 145

Statistics Social Media Marketing Survey 145

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. Sign up here-> Digital and Social Marketing Webinar Training Series. 10 Reasons you need to embrace data and analytics.

Analytics 60

Analytics Data Training Marketing 60

Hootsuite

AUGUST 18, 2020

We’re going to lay out how the algorithm works, as well as all the latest YouTube algorithm changes for 2020. For the first seven years, YouTube rewarded videos that got clicks, rather than the ones that kept users engaged. 2016-2020: Borderline content, demonetization and brand safety. A brief history of the YouTube algorithm.

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YouTube HootSuite Metadata Notification 145

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pricing: Starts at $30 USD per month after a free trial.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

SEPTEMBER 30, 2020

By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Boost organic reach and engagement via paid. Build out a mix of engaging organic content.

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Organization LinkedIn Strategy Social Media 104

Hootsuite

MAY 20, 2020

But hackers may still be able to gain access to secure social media through vulnerabilities in connected third-party apps. They got in through a third-party analytics app. — FC Barcelona (from ????) (@FCBarcelona) February 15, 2020. Phishing scams create social media information security risks. Imposter accounts.

Social Media 144

Social Media Tools Tips Policies 144

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. 89% increase in live streams on LinkedIn since March 2020. Source: LinkedIn 2020 Statistics . LinkedIn has had 20% year-over-year growth in revenue in FY20.

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LinkedIn Tips Brands Training 78

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. Learn more here. Fourteen hours.

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Examples Campaign Tips UGC 142

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. The ranking for Home is based on two factors: Performance : Based on the demographics data they’ve collected about you, they’ll show videos that have engaged and satisfied viewers similar to you. Global ad revenue is 19.77

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YouTube Notification Video Trends 124

Hootsuite

NOVEMBER 30, 2020

We’re approaching the end of 2020, and what a year it’s been. billion engaged users who spend an average of 2h 29m online per day—with more than 14 people starting to use social media every second. That’s put social media managers—and the tools they use—at the forefront of how brands communicate with customers.

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HootSuite Instagram Metrics Template 119

Pam Moore

MARCH 9, 2020

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. They lack basic business, digital marketing and social media marketing knowledge and experience.

ROI 78

ROI Strategy How To Marketing 78

Oktopost

MARCH 15, 2021

LinkedIn users posted 900% more articles from February to April, but engagement grew by more than 1600%. As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. These allow you to gather and analyze data from various social media sources.

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B2B Social Media Strategy LinkedIn 136

Sprout Social

MARCH 31, 2022

Unlike other social networks where videos might be meticulously edited, unpolished and organic content tends to perform best on TikTok. Released in 2020, Reels represent Instagram’s response to TikTok re: short-form video. TikTok analytics tracks both the overall profile and individual video performance.

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Platform Instagram Video Meme 123

agora pulse

JANUARY 28, 2020

.” How are you currently measuring dark social? From an analytics perspective, that is a little tricky. There’s only a few that are out there, like some analytics tools and some of the others are trying to catch up with this. Do you know what "Dark Social" is?

Remix 139

Remix Social Media Management Conversation Analytics 139

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

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Social Media Marketing Survey Metrics 100

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all!

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Influencer Report Instagram Marketing 67

Rebekah Radice

MAY 9, 2015

Did you know: by the year 2020, more than 85 percent of all buyer-seller interaction will occur online? And not just online, but through video and social media ? That means social media – and online interaction – isn’t going away anytime soon. How to Create the Perfect Social Media Marketing Mix.

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Social Media How To Marketing HootSuite 131

Sprout Social

MARCH 19, 2020

But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. . Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities.

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Social Media Strategy Case Study RFP 112

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

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Questions Banking Insurance HootSuite 104

Pixlee

AUGUST 22, 2020

In 2020, more than 41% of online shoppers already expect the live chat functionality on websites they visit. . Face-to-face interaction is no longer a typical part of the shopping experience in 2020, but addressing customer inquiries with live chatting may be as close as you can get. . Upgrade Your Website Design.

UGC 54

UGC Authentication Patterns Communities 54

Keyhole.co

MAY 29, 2023

So if you are wondering where they might possibly be, rest assured they are probably on social media. billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 In 2023, it is estimated that 4.89 billion monthly active users.

Campaign 52

Campaign Social Media Hashtag Trends 52

Visually SM

AUGUST 19, 2020

If your brand doesn’t have a social media presence yet, it might be missing out on a lot of customers. According to Oberlo’s Social Media Statistics 2020 , about 45% of the world population is on social media. As you can see, there are many advantages to building a social media presence for your company.

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Social Media Brands Reddit Platform 130

Sprout Social

JUNE 15, 2020

Over $126 million in fines have been issued to companies violating GDPR as of January 2020. Limited behavior-tracking of some visitors from social media. Many marketers rightfully look at Google Analytics data to glean their ROI from social media.

Social Media 132

Social Media Privacy Marketing Policies 132

Hootsuite

APRIL 20, 2020

But the strength of the Nextdoor social network relies on the power of proximity. Engage with the community. Think spot is similar to the bio or about me section on other social networks. Then you can engage users by replying to their questions and comments. Businesses use Nextdoor to: Run Local Deal ads.

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How To Metrics Reputation HootSuite 145

Hootsuite

JUNE 12, 2020

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. With top of the feed placement, Swipe Up capability, and interactive stickers, Instagram Stories are a prime channel for brands to drive awareness, traffic, sales, and engagement. How to view your Instagram Stories analytics.

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Metrics Analytics Instagram How To 145

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. The social attribution gap closes.

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Trends Social Media CPA Sports 145

Later

SEPTEMBER 1, 2020

So before you get started, it’s a good idea to sit down and define your social media marketing goals. Boost brand engagement? Etching your specific objectives will help determine not only what social platforms you choose, but also the content you create and the audience you target. Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. Facebook engagement matters because it can help extend organic reach.

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Engagement Facebook HootSuite Groups 145

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Not only are people using social media differently, but purchase behaviors have changed. Holiday 2020: A New Landscape.

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Social Media Strategy Marketing Retail 161

Keyhole.co

NOVEMBER 4, 2020

Updated – November 2020. You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast! This makes social listening pretty easy for you.

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Analytics Social Media Tools Price 105

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. That makes Instagram the second-ranked traditional social network in terms of active users, behind Facebook. users in 2020. The social network saw 20.4%

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Instagram Marketing Statistics Apple 112

Hootsuite

JUNE 29, 2021

Engagement rates are the currency of the social media marketing industry. But engagement metrics like shares and comments give your social media performance perspective. Yet oddly, there’s no standard formula for calculating engagement rates. What is engagement rate? Engagement Rate.

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Engagement HootSuite Metrics Analytics 145

Buffer Social

JULY 16, 2018

alone in 2018 and $9 billion globally by 2020. However, being that Instagram is a visual platform first and foremost, the rules of the game are a bit different than you might be used to with other forms of social network advertising and posting. Brian : Thank you for tuning in to the Science of Social Media today.

Instagram 75

Instagram Strategy Tips How To 75

Sprout Social

NOVEMBER 22, 2019

According to a recent report by Facebook management, the platform saw a significant increase in revenue (29% year-over-year), ad impressions (37%) and overall engagement during Q3 2019. There’s no denying the marketing potential of Facebook’s in 2020 and beyond. Take a deep dive into your data with these Facebook analytics tools.

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Analytics Tools Facebook Metrics 143