Hootsuite

FEBRUARY 4, 2020

After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). That way you can make the best decisions when it comes to your social media marketing strategy. 90% of users on Instagram follow a business account (last updated by Instagram in 2019).

Instagram 145

Instagram Social Media Marketing Survey 145

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Social Media Tips Policies 111

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

SEPTEMBER 23, 2021

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. She’s meant to go unnoticed.

Retail 124

Retail Trends Social Media Fashion 124

Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Being more “authentic” on Instagram has been on the rise for quite some time now – in fact, it was one of our top expert predictions for 2019 !

Trends 85

Trends Instagram Feed Feedly 85

Later

MAY 11, 2021

And with the increase of video calls, social media scrolling, and working from home, there’s never been a better time to check in with your mental health. How to Identify Burnout When You Work in Social Media. What is Social Media Burnout? What is Social Media Burnout? What is Burnout?

Social Media 110

Social Media How To Energy Social Media Management 110

agora pulse

NOVEMBER 6, 2019

Digital Butter’s that kind of company, and when Robyn Mays, its co-founder, told us that our social media tool helped it run as smooth as butter (pardon the pun), we couldn’t wait to talk with them. It offers a comprehensive social media and marketing strategy to national and international clients.

Case Study 77

Case Study Study Social Media Social Media Management 77

agora pulse

NOVEMBER 6, 2019

Digital Butter’s that kind of company, and when Robyn Mays, its co-founder, told us that our social media tool helped it run as smooth as butter (pardon the pun), we couldn’t wait to talk with them. It offers a comprehensive social media and marketing strategy to national and international clients.

Case Study 77

Case Study Study Social Media Social Media Management 77

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

Social Media 147

Social Media Training Startup Team 147

Sprout Social

JUNE 25, 2019

After all, businesses have their hands full when it comes to social media and customer expectations. Here’s a quick glimpse from Sprout’s 2019 Social Index. With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. OK, fair question.

Social Media 94

Social Media How To Marketing ROI 94

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Does your brand look inauthentic on social media? Image source.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. The 2019 Edelman Trust Barometer found that 67% of employees expect their employer to have “a greater purpose” and their jobs to have a “meaningful societal impact.”

Social Media 111

Social Media Guidelines HootSuite How To 111

Ignite Social Media

MAY 11, 2021

Restrict, which originally rolled out in a 2019 update, went overlooked by many people and agencies amid the rapidly changing social space. The feature was created to give account owners and community managers the ability to moderate unsavory users without actually blocking their accounts. What is Instagram Restrict?

Instagram 101

Instagram How To Press Release Notification 101

agora pulse

JANUARY 3, 2020

But these tips can help you expand your Twitter follower count and boost positive social interactions. But, as with all the social media networks, competition is fierce. minutes on the social platform per session. million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%). That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? And this, my friends, is an opportunity for you.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

agora pulse

NOVEMBER 15, 2019

As a photo- and video-based social media platform, Instagram requires eye-catching visual content. But it’s that super-sharable aspect that makes memes such great candidates for generating engagement on social media. Let’s look at some of the top reasons these posts resonate with social media users.

Meme 95

Meme Instagram Engagement Publishing 95

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

Metrics 108

Metrics Social Media Analytics Report 108

Laurel Papworth

JULY 23, 2018

AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia. Are you looking for an intensive social media strategy and campaign course in Sydney Australia with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Suitable for Public Relations and Community Managers.

Training 40

Training Social Media Press Release Exercises 40

Later

AUGUST 19, 2021

If you work in social media, you’ve probably asked yourself this exact question at one point or another. Reach rate is a valuable indicator for brand exposure, while engagement rate can indicate how well your content is resonating with your community. How often should you post to Instagram each week? Data by Annie Yao. .

Instagram 132

Instagram Analysis Hashtag Engagement 132

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. Before I begin, I will hold my hands up and admit that pre-2019 I had written Pinterest off completely. In the meantime, we want to provide tips to set up social media managers for Pinterest success.).

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Harness the Voice of the Customer and community .

Data 99

Data Skills Meme Social Media Management 99

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

Conference 103

Conference Social Media Price Forums 103

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

Social Media 60

Social Media Training Startup Team 60

Hootsuite

MAY 13, 2020

According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. It makes me feel uncomfortable when I hear it, as it seems like a BIG thing and it usually has a negative connotation, especially with social media.”. Imagine social media without celebrities.

Influencer 145

Influencer Trends Marketing Guidelines 145

Hootsuite

APRIL 20, 2020

People join Nextdoor to connect with their neighbours and communities. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Engage with the community.

How To 145

How To Metrics Reputation HootSuite 145

Buffer Social

MAY 19, 2022

Social media has seen rapid growth in the past decade and along with it has grown the role of the Social Media Manager. Social media managers are often alone in their role depending on the company and are expected to wear many hats. What causes burnout in social media managers?

Social Media Management 100

Social Media Management Social Media Platform Energy 100

Sprout Social

APRIL 1, 2020

Celebrities dominate social media. Heck, celebrity interactions represent some of the most engaged-with posts on social at large. ” And if you’re responsible for celebrity social media management, you know this all too well. How does celebrity social media management work?

Social Media Management 124

Social Media Management Social Media Brands How To 124

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 135

Engagement Brands Review Influencer 135

Later

DECEMBER 23, 2019

And if you’re a small business owner, this could be tapping into your precious work hours — time that could be used for other projects, like working on your 2020 goals or building a stronger online community! . Social media managers, we’re looking at you! . 'Most liked' is *so* 2019. Link in bio: ?Instagram

Instagram 64

Instagram Feed Feedly Influencer 64

Later

AUGUST 6, 2020

Comments are important on Instagram — they give you insight into your community, allow you to build relationships, and answer questions. Want to easily manage comments on Instagram ? While this survey was primarily looking at website reviews, it’s important to incorporate testimonials into your social media strategy too.

Comments 93

Comments Brands FAQ Instagram 93

agora pulse

NOVEMBER 21, 2019

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. Set social media goals.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

Pixlee

APRIL 15, 2020

Many social media managers are beginning to understand how TikTok works. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. Ralph Lauren launched a campaign on TikTok while the US Open was happening in August of 2019.

Fashion 59

Fashion Brands Apparel Authentication 59

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. In Q3 of 2019, TikTok surpassed Facebook, Instagram, Messenger, and Snapchat for App Store and Google Play installs.

UGC 139

UGC Hashtag How To Meme 139

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Another key piece of data from our #BrandsGetReal report was 78% of consumers actually want brands to use social to bring them together. Messages about helping others grew by 1,174% in March, culminating in 19.5

Strategy 142

Strategy Metrics Hubspot Retail 142

Hootsuite

MAY 20, 2020

Add a location to get your local community involved . — Made by Google (@madebygoogle) October 15, 2019. — Twitter Live (@TwitterLive) December 10, 2019. The post How to go Live on Twitter to Connect With Your Followers appeared first on Hootsuite Social Media Management. madebygoogle [link].

Twitter 145

Twitter HootSuite How To Eventful 145