Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. This tutorial from MAC Cosmetics on Pinterest is a concise example of the sort of share-worthy content beauty brands put together for their customers. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. View this post on Instagram.

Industry 101

Industry Social Media Hashtag Instagram 101

Sprout Social

FEBRUARY 3, 2022

This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. When we think of classic marketing campaign examples (like “ Got Milk? For example, a discount or sale is not a campaign , but a sale can be part of a revenue campaign. See how that works?

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Campaign Engagement Marketing Hashtag 136

agora pulse

OCTOBER 10, 2019

Holiday retail sales passed the $1 trillion mark in 2018. 73% more people used Instagram for holiday deals in 2018 compared to 2017. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. Remember your contest hashtags.

Instagram 90

Instagram Tips Hashtag Discount 90

Waxing UnLyrical

MAY 13, 2019

2018 SBA reports show there are 30.2 You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. Create Alerts, Track Mentions.

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Small Business Pharmaceuticals HootSuite Startup 216

Unmetric

APRIL 2, 2019

To win the Top Social Artist Award in 2017, fans had to vote for BTS by using the hashtag #BTSBBMMAs. To encourage fans to vote on this and other hashtag-driven voting awards, there’s an entire Twitter handle— BTS Voting Team. Their post on Instagram about these shoes was Puma’s most engaging post in 2018. Visit Seoul.

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Social Media Brands Marketing Tourism 97

agora pulse

OCTOBER 10, 2019

Holiday retail sales passed the $1 trillion mark in 2018. 73% more people used Instagram for holiday deals in 2018 compared to 2017. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. Remember your contest hashtags.

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Instagram Hashtag Discount Retail 91

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. By now, you’ve probably heard of the emerging social media site, TikTok.

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Brands Meme Hashtag Campaign 114

Social Media Strategies Summit

APRIL 8, 2021

As a quick aside, it’s worth pointing out this isn’t Facebook’s first TikTok-inspired rodeo – it rolled out the ill-fated Lasso in late 2018, only to kill it off in July 2020 due to lack of uptake. Add a video caption and include relevant hashtags. Here are three practical examples of how to use Reels on Instagram: 1.

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Instagram Brands Real Estate Remix 233

Sprout Social

JANUARY 16, 2020

What are some notable viral marketing examples? Let’s look at some real-world examples of viral marketing in action. Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. For example. For example. Good question!

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Meme Marketing Hashtag Campaign 106

Koka Sexton

MARCH 11, 2018

If you would have asked me just a year ago if I would be out looking for a job in 2018, I would have laughed. Of course, that had a hashtag too… #PassportsAndPowerpoin t. The post What it took for me to find a job in 2018 – #HireKoka complete appeared first on Koka Sexton.

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Energy Meeting Process Company 64

Sprout Social

DECEMBER 10, 2018

A post shared by Starbucks Coffee ☕ (@starbucks) on Nov 14, 2018 at 8:58am PST. There’s also the fact that optimization varies from platform to platform when it comes descriptions and hashtags. For example, ThinkGeek embeds their Pinterest feed on-site in lieu of Instagram. CaramelBruleeLatte.

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Instagram Hashtag Embedding Feed 101

Social Media Strategies Summit

SEPTEMBER 18, 2023

Hosting Larger-Scale Events SEA’s first large-scale influencer event promoted the 2018 holiday travel season and showcased the airport’s range of retailers and restaurants. Working in Less-Obvious Influencer Marketing Niches So far, all of Abbey’s examples have focused on the airport at Port of Seattle.

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Influencer Travel Retail UGC 130

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. For example, 65% of all the ad impressions on Insta come from video.

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Buy Instagram How To Geotagging 111

Sprout Social

NOVEMBER 26, 2018

If you’re trying to master the social media marketing basics of hashtags, tagging and social media etiquette, look no further. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018.

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Social Media Marketing URL Hashtag 105

Ignite Social Media

OCTOBER 13, 2020

As one angry follower pointed out, a quick click on the #SendNoods hashtag on Instagram quickly brings you to a slew of inappropriate and sexual images. In 2018, Nissin Foods ran a campaign that launched on National Noodle Day for Cup Noodles and Top Ramen brands pushing the same “send noods” message. Inappropriate Content. Unoriginal.

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Campaign Brands Press Release UGC 106

SocMed Sean

FEBRUARY 10, 2022

As of 2018, 71% of US businesses reported they use Instagram for marketing. The same study also found that 70% of Instagram hashtags are branded. One recently implemented example is Instagram Shop. Currently, Instagram is one of the largest social media networks online.

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Instagram Strategy Marketing Metrics 162

Likeable

MARCH 26, 2019

merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. as one of the most downloaded apps of 2018. Challenges are the norm, usually grouped together with a hashtag. From the examples above, it’s clear that branded content isn’t commonly found in the TikTok feed.

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Meme Marketing Authentication Feed 111

Sprout Social

SEPTEMBER 24, 2018

Remember to add hashtags before you publish and link your video to external pages like your website, or other social channels. From start to finish, this compelling content is a fantastic example of how brands highlight their knowledge and industry expertise on Instagram TV. Buzzfeed is an example of a company killing it on IGTV.

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Instagram Fashion Hashtag Video 104

Buffer Social

OCTOBER 1, 2018

Today, in 2018, that number is very likely to be smaller than six percent. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). A post shared by REI (@rei) on Jun 24, 2018 at 4:21am PDT. OptOutside.

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Organization Flipboard Social Media Company 108

Hootsuite

MARCH 16, 2020

While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok was one of the most downloaded apps in the US, Japan, India, and Korea in 2018. . Continue reading to learn how to advertise on TikTok, find out how much TikTok ads cost, and see some examples of effective TikTok ads. .

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Advertising Marketing Campaign Hashtag 141

Sprout Social

MAY 2, 2018

But it’s 2018 and more likely than not, your audience is on social. A post shared by Jacaranda Smiles (@jacarandasmilesfl) on Apr 30, 2018 at 8:00am PDT. A post shared by Your Daily Dose Of Dentistry (@about_dentistry) on Apr 30, 2018 at 4:12am PDT. — Collins Bay Dental (@collinbaydental) April 30, 2018.

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Social Media Marketing Industry Instagram 111

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). An example of user-generated content from Calvin Klein. For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Best user-generated content examples.

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UGC Content HootSuite Authentication 145

Sprout Social

AUGUST 22, 2018

According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. — Hot Topic (@HotTopic) August 20, 2018. For example, check out how Slack was forward with their followers during a recent service outage. We ship internationally!

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Twitter Tips Notification Sentiment 98

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. What social activities (platforms, hashtags, accounts) should be used to reach them? Hashtag usage.

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Social Media Strategy Guidelines Template 113

Sprout Social

JULY 31, 2018

Goal examples include increasing: Social followers. Check Your Hashtag Metrics. It’s hard to ignore the power of hashtags. When influencers post to millions of followers, their hashtags might show up as trending. A post shared by Blair Eadie / Atlantic-Pacific (@blaireadiebee) on Apr 20, 2018 at 7:22am PDT.

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Influencer Instagram Hashtag How To 77

Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

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Hashtag Instagram Travel Communities 111

agora pulse

JUNE 5, 2019

We want to set a good example, don’t we? Be sure to use the hashtag #SMDay or one specific to your event. Originally published June 5, 2018, and syndicated with permission. (You can find them at the end of this post.). I would also encourage you to go a step further with your activities. Participate in a Tweet Chat.

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Social Media How To Eventful Syndication 167

Sprout Social

OCTOBER 8, 2018

In the below example, it showcases the company’s social impact program. A post shared by lululemon (@lululemon) on Jun 19, 2018 at 5:26pm PDT. — lululemon (@lululemon) September 17, 2018. — lululemon (@lululemon) June 14, 2018. — lululemon (@lululemon) September 25, 2018.

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Social Media Brands Instagram Training 92

Buffer Social

NOVEMBER 29, 2018

For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the outdoors. We’ve seen numerous examples of brands taking a stand without taking sides,” Mike told me. Black Friday is the busiest shopping day of the year in the U.S.,

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Brands Retail Campaign Authentication 94

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. We saw Facebook’s algorithm update rock the business world, for starters. Increase brand awareness. Web traffic metrics.

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Campaign Social Media Metrics Trends 111

Later

FEBRUARY 15, 2021

In 2018, TikTok had 55 million monthly active users. The “For You” page is algorithmically curated based on the videos you interact with, the accounts and hashtags you follow, your location and language preferences, and the type of content you create. Here, you’ll see popular hashtags, sounds, and effects.

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Film Trends Hashtag Curation 100

Hootsuite

DECEMBER 7, 2022

Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. You can choose words, exact phrases or hashtags, and you can also choose words or phrases you’d like to exclude from the search. — Elon Musk (@elonmusk) September 17, 2018.

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Twitter HootSuite Airlines Mobile 115

agora pulse

DECEMBER 13, 2018

For example, page visitors can now publicly see the adverts that are running in their region: Similarly, page managers can no longer upload any old contact list for custom audience targeting. Storytelling emerged in 2018 as a core technique for engaging consumers. And social media channels are leading by example.

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Social Media UGC Adwords Influencer 132

Later

DECEMBER 18, 2020

A great example of this is Make Lemonade — a co-working space in Toronto whose bio is clear, to-the-point, and let’s you know who they’re serving: Their tagline: “Working alone sucks. For example, photographer Will Khoury might get lost in the shuffle in an Instagram search because there are thousands of photographers on the platform.

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Instagram How To URL Hashtag 52

Later

DECEMBER 18, 2020

A great example of this is Make Lemonade — a co-working space in Toronto whose bio is clear, to-the-point, and let’s you know who they’re serving: Their tagline: “Working alone sucks. For example, photographer Will Khoury might get lost in the shuffle in an Instagram search because there are thousands of photographers on the platform.

Instagram 52

Instagram How To URL Hashtag 52

Keyhole.co

MARCH 7, 2023

It involves using specialized software tools to monitor brand mentions, hashtags, keywords, and other relevant metrics, to gather insights and data about a brand’s online reputation, customer feedback, and overall social media presence. as an example. Track keywords and hashtags with Keyhole 2. Let’s use Apple Inc.

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Social Media Apple Trends Reputation 59

Buffer Social

NOVEMBER 14, 2018

Social Fresh 2018 will be taking place on December 5-7, 2018 at Full Sail University, Winter Park, FL. That’s why we go out of our way to create what we call ‘ridiculously personal experiences’ both on property and online.” ” – Whitney Reynolds, Director of Social Media, Kimpton Hotels & Restaurants.

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Social Media Hotels Marketing Social CRM 111