Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

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Social Media Brands Instagram Training 88

Social Media Strategies Summit

JANUARY 2, 2020

Social now dominates the way people communicate, shop and interact with brands. The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl. Before the VMAs started this year, social engagement with content related to the show was up 129% over 2018.

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Unmetric

MAY 28, 2019

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. And how can your brand get in on it? Find out which famous brands you should follow and what their social strategies are. Innocent is yet another millennial cool brand. Innocent Drinks.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Pam Moore

AUGUST 16, 2018

It's easy to talk to people, like and comment on posts or share that funny cat meme. I'm hosting a live training this Friday, August 17th at 2pm with brand new content that has NEVER been shared in a public forum. Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it!

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SocMed Sean

DECEMBER 18, 2018

Click To Tweet The goal might be to get them to re-share a pretty photo or like an informative video, or maybe laugh and share a funny meme but the outcome has to be measurable, otherwise it doesn’t have much value to the business. So, what about brands that focus their content on creating articles that educate their customers?

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Later

JULY 3, 2020

Instagram Shopping presents a huge opportunity for brands not only to influence and inspire shoppers but also to sell to them. If you’re an e-commerce brand looking to increase your online sales and you haven’t gotten started with Instagram Shopping yet, 2020 is definitely the year to do it. View this post on Instagram.

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Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? For example.

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Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.

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Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. Jumping in on the Trendjacking Train.

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Likeable

MARCH 26, 2019

merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. as one of the most downloaded apps of 2018. Memes : TikTok even has its own meme videos that simply catch on. Should brands pay attention to TikTok? Vine was shut down in early 2017, and Musical.ly

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Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? It's not just the big media outlets or big brands that are the media today. The truth is people connect with people and the power of personal branding is real. It's the people.

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Oktopost

FEBRUARY 3, 2020

On Instagram, there are over 1 billion monthly active users as of 2018 , with 90% of those users under 35 – that’s a ridiculous amount of people. Follow your partner brands and customers. It will humanize your brand and make your audience feel closer to you. Tip #1: Build the Right Audience. Tip #2: Follow Others. Conclusion.

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Sprout Social

OCTOBER 16, 2018

After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. What more could a brand want?

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Social Media Strategies Summit

OCTOBER 21, 2021

Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Box is a pretty big deal, but it’s nowhere near the leagues of massive brands like Dropbox or Spotify. Doug Conant (@DougConant) October 11, 2018. Top 15 Brands Killing It on Instagram.

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Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? million likes.

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Trends Influencer Strategy Hashtag 143

Likeable

SEPTEMBER 12, 2018

Virality: humans create it, brands crave it. This has been quite the year for viral moments–from memes like the Walmart Yodeling Kid and Yanny or Laurel to name a few, to fairytale events like the royal engagement of England’s Prince Harry to American Meghan Markle. The memes and sassy responses helped fuel the fire as well.

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Social Media Meme Trends Case Study 50

Pam Moore

AUGUST 16, 2018

It's easy to talk to people, like and comment on posts or share that funny cat meme. I recently hosted a training webinar with brand new content that has NEVER been shared in a public forum. Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! Focus is the key to success.

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Social Media Training ROI Meme 60

Social Media Strategies Summit

SEPTEMBER 23, 2022

According to Sprout Social , when CEOs are active on social , 70% of consumers feel more connected to the brand in question, with two-thirds of those saying it feels like real people run the organization. We’ll let you in on a secret: you don’t need to create a brand new video every time you post on TikTok.

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Education Examples Content Nielsen 162

Sprout Social

FEBRUARY 16, 2023

“I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. This ongoing consumer engagement allows brands to build connections and create fans at scale.

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Sprout Social

MAY 2, 2018

But it’s 2018 and more likely than not, your audience is on social. A post shared by Jacaranda Smiles (@jacarandasmilesfl) on Apr 30, 2018 at 8:00am PDT. A post shared by Your Daily Dose Of Dentistry (@about_dentistry) on Apr 30, 2018 at 4:12am PDT. — Collins Bay Dental (@collinbaydental) April 30, 2018.

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Social Media Marketing Industry Instagram 111

Buffer Social

MAY 8, 2019

So, how has Ugly grown from a startup idea to challenging billion dollar brands? Build a unique brand. The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me.

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Industry Meme Survey Authentication 74

agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. Live Streaming Gets Authentic.

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Social Media UGC Adwords Influencer 132

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. That can help avoid a brand reputation nightmare, and even build trust. That’s why when it comes to trends, brands must favor relevance over reach.

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Marketing Class Skills Trends 138

Sprout Social

AUGUST 26, 2020

Fans can sniff out when brand partnerships aren’t in the best interest of the game, like in 2016 when fans questioned the legitimacy of Bud Light’s All-Star program which included nominees who retired from competitive play. Brand sponsorships aren’t limited to NBA or NFL teams; they apply to esports teams and streamers too.

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Data Strategy Marketing Sports 80

Pam Moore

NOVEMBER 21, 2018

While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. I was recently the keynote speaker at an event with over 3,000 marketing leaders of the world's greatest brands. Need help taking your brand to the next level?

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Metrics Engagement Social Media Training 60

Sprout Social

APRIL 16, 2020

The immediacy of social platforms makes it easier than ever for brands to connect with their followers, whether it’s to answer a customer question or to engage in witty banter. And there’s no greater feeling than seeing a Tweet you published take off and resonate with thousands of people online, or knowing you came up with a trending meme.

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Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! The fashion and lifestyle brand is a pioneer within the body positivity and inclusivity movement, and their followers adore them for it: .

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Hootsuite

OCTOBER 24, 2022

You don’t need a 1,000 word opus here, but telling a bit of the story behind the sale helps humanize your brand. We are working hard to ensure… Posted by Paula Fiteni PREC Royal Lepage Wolstencroft on Monday, November 5, 2018. Memes and funny content. Or, rely on your expert advice to buy their first investment property?

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Real Estate Social Media HootSuite Instagram 79

Pam Moore

NOVEMBER 21, 2018

While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. I was recently the keynote speaker at an event with over 3,000 marketing leaders of the world's greatest brands. Need help taking your brand to the next level?

Metrics 60

Metrics Engagement Social Media Training 60

Keyhole.co

MARCH 7, 2023

It involves using specialized software tools to monitor brand mentions, hashtags, keywords, and other relevant metrics, to gather insights and data about a brand’s online reputation, customer feedback, and overall social media presence. Track keywords and hashtags with Keyhole 2.

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Social Media Apple Trends Reputation 59

Sprout Social

JUNE 30, 2019

As of June 2018, Instagram has grown to a whopping 1 billion monthly active users , positioning itself as one of the fastest growing social media networks globally. With billions of active users, it’s clear that these social networking sites are powerful and have a lot of opportunities for your brand to engage with consumers.

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Instagram Strategy Facebook Social Networking 96

Sprout Social

MARCH 26, 2019

New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. Last Updated: March 5, 2019 Whether it’s a brand promotion, video, news update or even a meme, visual content rules. Facebook Carousel Ads are a perfect way to showcase your brand with multiple images or videos. of the share).

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List Guidelines Facebook CPC 102

Hootsuite

NOVEMBER 28, 2019

Facebook Live gives insight into the brand personality and culture.”. A brand watermark or branded background can also help make sure people have some context for what they’re watching as soon as they join your live stream. Jumping on a trend is a great way for your brand to dive into the conversation.

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Video Facebook Notification API 145

Buffer Social

AUGUST 19, 2018

” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. Many agencies and brands are switching their attention from influencers to meme accounts to run native advertisements on platforms like Facebook and Instagram.

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Meme ROI Hashtag Facebook 61

Later

SEPTEMBER 8, 2019

Instagram memes taking over your feed? That’s because this year’s biggest trend is using memes to boost your Instagram engagement, and brands quickly jumped on board! In the following post, we look at how you can get involved and use Instagram memes for business: What are Instagram Memes? Pop-cultural?

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Later

OCTOBER 9, 2018

Make sure that the people and brands you follow on Instagram are aligned with what’s important to you, and you’re getting value or positivity from following them. You could follow funny meme accounts, motivational speakers, stunning travel accounts, or even accounts that are just inspirational quotes. .

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Sprout Social

OCTOBER 10, 2018

From finding your brand voice to publishing relevant pieces, social media personas help you tap into content that speaks to different members of your audience. For example, Denny’s is a brand that’s infamous for it’s meme-heavy Instagram and bizarre Twitter. Consider the benefits of social media personas below.

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