Sprout Social

OCTOBER 8, 2018

Workout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. — lululemon (@lululemon) September 17, 2018.

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Social Media Brands Instagram Training 91

SocMed Sean

DECEMBER 18, 2018

Hazel draws her creative inspiration from famous influencers, travels and books. Click To Tweet The goal might be to get them to re-share a pretty photo or like an informative video, or maybe laugh and share a funny meme but the outcome has to be measurable, otherwise it doesn’t have much value to the business. Who’s next?

Social Media 220

Social Media Meme Advertising Strategy 220

Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.

Sports 66

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Likeable

MARCH 26, 2019

merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. as one of the most downloaded apps of 2018. Memes : TikTok even has its own meme videos that simply catch on. Should brands pay attention to TikTok? Vine was shut down in early 2017, and Musical.ly

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Later

JULY 3, 2020

Instagram Shopping presents a huge opportunity for brands not only to influence and inspire shoppers but also to sell to them. If you’re an e-commerce brand looking to increase your online sales and you haven’t gotten started with Instagram Shopping yet, 2020 is definitely the year to do it. 99: [link].

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Sprout Social

OCTOBER 16, 2018

After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. What more could a brand want?

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Industry Social Media Hashtag Instagram 101

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? It's not just the big media outlets or big brands that are the media today. The truth is people connect with people and the power of personal branding is real. It's the people.

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agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. Live Streaming Gets Authentic.

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Social Media UGC Adwords Influencer 132

Social Media Strategies Summit

SEPTEMBER 23, 2022

According to Sprout Social , when CEOs are active on social , 70% of consumers feel more connected to the brand in question, with two-thirds of those saying it feels like real people run the organization. We’ll let you in on a secret: you don’t need to create a brand new video every time you post on TikTok.

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Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Being even more Facebook literate might include knowing how to schedule or boost posts, attract followers, create events and/or work with influencers.

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Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! The fashion and lifestyle brand is a pioneer within the body positivity and inclusivity movement, and their followers adore them for it: .

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Sprout Social

MAY 2, 2018

But it’s 2018 and more likely than not, your audience is on social. A post shared by Jacaranda Smiles (@jacarandasmilesfl) on Apr 30, 2018 at 8:00am PDT. A post shared by Your Daily Dose Of Dentistry (@about_dentistry) on Apr 30, 2018 at 4:12am PDT. — Collins Bay Dental (@collinbaydental) April 30, 2018.

Social Media 111

Social Media Marketing Industry Instagram 111

Buffer Social

MAY 8, 2019

So, how has Ugly grown from a startup idea to challenging billion dollar brands? Build a unique brand. The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me.

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Industry Meme Survey Authentication 74

Sprout Social

AUGUST 26, 2020

Fans can sniff out when brand partnerships aren’t in the best interest of the game, like in 2016 when fans questioned the legitimacy of Bud Light’s All-Star program which included nominees who retired from competitive play. Short notice but should be fun! Hope you will check it out! — tj majors (@Tjmajors) March 14, 2020.

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Data Strategy Marketing Sports 84

Pam Moore

NOVEMBER 21, 2018

While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. I was recently the keynote speaker at an event with over 3,000 marketing leaders of the world's greatest brands. Need help taking your brand to the next level?

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Metrics Engagement Social Media Training 60

Hootsuite

OCTOBER 24, 2022

Whether buying or selling, your clients’ choices are heavily influenced by the neighborhood they’re in, or wanting to live in. You don’t need a 1,000 word opus here, but telling a bit of the story behind the sale helps humanize your brand. Memes and funny content. Neighborhood guide. View this post on Instagram.

Real Estate 81

Real Estate Social Media HootSuite Instagram 81

Hootsuite

NOVEMBER 28, 2019

Facebook Live gives insight into the brand personality and culture.”. For example, if you’re interviewing an industry influencer in your Facebook Live stream, tag them in the video. A brand watermark or branded background can also help make sure people have some context for what they’re watching as soon as they join your live stream.

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Pam Moore

NOVEMBER 21, 2018

While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. I was recently the keynote speaker at an event with over 3,000 marketing leaders of the world's greatest brands. Need help taking your brand to the next level?

Metrics 60

Metrics Engagement Social Media Training 60

Keyhole.co

MARCH 7, 2023

It involves using specialized software tools to monitor brand mentions, hashtags, keywords, and other relevant metrics, to gather insights and data about a brand’s online reputation, customer feedback, and overall social media presence. Track keywords and hashtags with Keyhole 2.

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Later

OCTOBER 9, 2018

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. If you’re comparing your body, house, or lifestyle to those perfect Instagram influencers, and it’s making you feel bad, you can unfollow them!

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Hootsuite

SEPTEMBER 26, 2019

While the life of an Instagram influencer may look easy, there’s a lot more to it than latte art and filtered sunsets. We analyzed strategies and rounded up advice from several top Instagram influencers to give you 17 expert tips. Follow these tips from influencers to learn how to get Instagram famous the authentic way.

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Influencer Instagram Tips How To 111

Buffer Social

AUGUST 19, 2018

” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. Many agencies and brands are switching their attention from influencers to meme accounts to run native advertisements on platforms like Facebook and Instagram.

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Later

MAY 24, 2020

If you’re comparing your body, house, or lifestyle to those perfect Instagram influencers and it doesn’t make you feel good, unfollow them. Make sure that the people and brands you follow on Instagram are aligned with what’s important to you, and you’re getting value or positivity from following them. View this post on Instagram.

Social Media Management 98

Social Media Management Social Media Tips Instagram 98

Sprout Social

OCTOBER 10, 2018

From finding your brand voice to publishing relevant pieces, social media personas help you tap into content that speaks to different members of your audience. For example, Denny’s is a brand that’s infamous for it’s meme-heavy Instagram and bizarre Twitter. Consider the benefits of social media personas below.

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Later

SEPTEMBER 8, 2019

Instagram memes taking over your feed? That’s because this year’s biggest trend is using memes to boost your Instagram engagement, and brands quickly jumped on board! In the following post, we look at how you can get involved and use Instagram memes for business: What are Instagram Memes? Pop-cultural?

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Meme Instagram Engagement How To 65

Hootsuite

NOVEMBER 4, 2022

If you don’t have a strong employer brand… well, good luck beating the appeal of freelancing in your PJs. By creating social content for your teammates to share about your company’s culture, projects, and benefits, you’ll help them create a shiny employer brand and attract qualified candidates who… uh, also don’t suck as people.

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Sprout Social

JULY 26, 2022

Finding the right content creator for your brand is kind of like dating. Use this information to vet content creators and build lasting relationships with people that enhance and expand your brand. Where to find the right content creators for your brand. What content creators want from brand partnerships.

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Brands Content Project Social Media Management 75

Keyhole.co

OCTOBER 14, 2020

And one thing that’s been gaining traction on top of it all is TikTok marketing and how brands can actually take advantage of this unique platform to reach a wider audience of young people and create an authentic presence for their brand. Considering that creating a brand account on TikTok? as an attempt to replace Vine.

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How To Marketing Hashtag Influencer 119

Sprout Social

JULY 27, 2021

Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. In 2018, Missguided boasted a 40% sales increase every night the show was on. If you don’t deliver a conversation your audience can relate to, they will find a brand that can.

Trends 120

Trends Strategy Tips Meme 120

Webbiquity SMM

MARCH 27, 2018

90 of the top 100 global brands have an Instagram presence. Instagram is the most used social network by B2C social media influencers. 92% of influencers say Instagram was the social network they focused on most in 2017, and 87% expect it to be their top focus this year. Instagram is most effective for brand building.

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LinkedIn Instagram Hubspot Twitter 183

Sprout Social

SEPTEMBER 25, 2018

Locking down your brand. Most gamers are probably more concerned with, well, gaming as opposed to building a brand. The platform’s dedicated gaming section boasts nearly 80 million subscribers as of September 2018 and represents some of YouTube’s most-viewed content. The reality, though? Your Twitch cover photo.

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Social Media YouTube Meme Communities 92

Later

DECEMBER 23, 2020

2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. A lot of brands are cleverly repurposing video content from one platform to another. Having shoppable posts, educational product videos, and a clear brand message on your social profiles all goes towards building loyal customers.

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Social Media Strategy Meme Instagram 120

Hootsuite

DECEMBER 10, 2019

Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Posted by Citadel Careers on Wednesday, May 16, 2018. Don’t invade private channels with impersonal brand content.

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Hootsuite

NOVEMBER 13, 2019

Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. The same research finds that Gen Z wants brands to align with their personal values and beliefs. Gen Z expects brands to do the same—to live their own values and to offer value.

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Hootsuite

FEBRUARY 17, 2022

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. Brands from other countries can set up Pinterest storefronts and direct users to their ecommerce stores for checkout. Here are just some of the reasons why: It’s growing fast. It’s cutting edge.

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How To Metadata HootSuite Retail 113

Razor Social

APRIL 4, 2018

We couldn’t help mentioning some of the factors that may influence the ‘relevancy’ of a link and the weight assigned to it by Google. Very often influencers seem hard to approach, especially to newbies. Here are some of the effective ego-bait tactics: Interview an influencer on your site. Include an influencer in a top 10 list.

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NoFollow Directory Press Release Syndication 98

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. These TikTok statistics will help you tell the forest from the memes. Despite only being released globally in 2018 , it ranks as one of the most downloaded apps of the last decade. On Douyin, there are influencers with even more followers. important; }.

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