Likeable

DECEMBER 4, 2018

Most of all, we saw brands embrace new and creative ways to stand out online, add value, and engage with consumers. In no particular order, here’s our roundup of top branded content from 2018. Want branded content inspiration in your inbox every week? New York Public Library. E-book or Instagram Story? Warby Parker.

Brands 63

Brands Content Library Film 63

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Hubspot Facebook. million in 2010 and $513 million in total yearly revenue in 2018.

B2B 150

B2B Social Media Brands Hubspot 150

Sherrilynne Starkie

MAY 23, 2018

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. May 23, 2018. New reporting tools for Facebook Messenger. May 23, 2018. May 23, 2018. May 23, 2018. May 23, 2018. Plus end of the road for Klout.

Klout 170

Klout Features Social Media Lithium 170

Ignite Social Media

DECEMBER 8, 2017

Luckily, 2018 is right around the corner, and if your social presence has been lacking, take advantage of the New Year to revamp your strategy. Read on for our top five must-haves for planning social content in 2018. Are you looking to improve brand awareness, generate new leads, or drive traffic to your website? With over 1.71

Content 99

Content UGC Instagram Social Media 99

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Social media platform your brand should check out: Houseparty.

Platform 272

Platform Social Media Influencer Trends 272

Buffer Social

JANUARY 25, 2018

Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. Top 10 social media trends to know for 2018. Social media is going mobile. Social media is going mobile.

Social Media 111

Social Media Trends Report Survey 111

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. At the end of 2018, 400 million users were actively using Instagram stories every day. Brands will need to invest in social ads.

Trends 143

Trends Social Media Instagram Influencer 143

Ignite Social Media

MAY 4, 2020

A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Stories on Facebook were rather slow to take off.

Social Media 121

Social Media Brands Content Real Estate 121

Jason Yormark

AUGUST 2, 2018

By now, most small business owners are well aware that using the social media can be crucial for getting your message out to the masses, and for engaging with your target audience to promote brand recognition and loyalty. Most are also probably aware of the fact that Facebook is the 800lb. Post images to Facebook through Instagram.

Small Business 128

Small Business Tips Facebook Hashtag 128

Socialmedia.biz

JUNE 8, 2018

To help you stay up to date on the newest social media trends, there will be many insightful conferences in 2018. Here is a look at the top social media conferences in 2018. At the Content Marketing World Conference, there will be over 100 different workshops led by top brand marketers from around the World.

Conference 79

Conference Eventful Social Media Microsoft 79

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it boasted over 2.32 The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats.

CPC 111

CPC Facebook Marketing Advertising 111

Postcron

MAY 29, 2018

As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Facebook continues to be the industry leader in social engagement. Building on news from the Facebook F8 conference, the focus on group engagement remains strong. Develop chatbots.

Social Media 56

Social Media Hubspot Groups Groups 56

Social Media Strategies Summit

MARCH 25, 2021

These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Instead, the pre-release was timed to coincide with the 2018 NBA All-Star game. In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram. Source: Facebook ).

Examples 223

Examples Retail Instagram Buy 223

Jason Yormark

AUGUST 2, 2018

By now, most small business owners are well aware that using the social media can be crucial for getting your message out to the masses, and for engaging with your target audience to promote brand recognition and loyalty. Most are also probably aware of the fact that Facebook is the 800lb. Post images to Facebook through Instagram.

Small Business 100

Small Business Tips Facebook Hashtag 100

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to place all their eggs. LinkedIn Dynamic Ads. Pinterest Promoted Videos at Max Width.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. Our agency works with brands across the globe, from startups to large enterprise brands. Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it!

Social Media 60

Social Media Training Startup Social Networking 60

Unmetric

AUGUST 22, 2019

Back-to-School is one of the biggest shopping events celebrated all over the world where brands bring their A-game to increase revenue in a short span of time. An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance.

Social Media 127

Social Media Engagement Class Campaign 127

Pam Moore

AUGUST 7, 2018

Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. I speak and train across the globe and work with businesses of all sizes, from startups to franchise organizations to Fortune 10 brands. What you'll learn…

Social Media 60

Social Media How To Training Industry 60

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. New CTA buttons for Facebook Page stories. Facebook stories are getting more useful for marketers.

Features 150

Features Social Media Survey YouTube 150

Sprout Social

DECEMBER 7, 2018

Businesses just can’t seem to catch a break from Facebook, can they? Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. And no, Facebook is not punishing you or your Page. Don’t panic.

Publishing 98

Publishing Facebook Authentication Overview 98

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? Why Brands Should Invest in Video #3: It’s Growing in Popularity Across All Channels . a video-first offering can be.

Video 100

Video Social Media Brands Instagram 100

Hootsuite

NOVEMBER 28, 2019

Facebook Live launched in 2016 and since then more than 3.5 Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Simple: Facebook Live is a fantastic way to increase social media engagement. How to use Facebook Live.

Video 145

Video Facebook Notification API 145

Webbiquity SMM

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Two-thirds of Facebook users (66%) get news on the site.

Social Networking 223

Social Networking Tumblr Tips B2B 223

agora pulse

JANUARY 16, 2018

Facebook stories for pages are a new, powerful way to reach your audience on Desktop and mobile. We know Facebook reach is declining. Could Facebook stories for pages be part of the solution? Have you noticed that stories feature both on mobile and desktop? Facebook stories appear on desktop as well as mobile.

Facebook 130

Facebook Real Estate Instagram Mobile 130

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. YOU can create amazing content!

Industry 132

Industry Real Estate Content Insurance 132

Hootsuite

DECEMBER 17, 2019

billion in May 2018. That’s more than Facebook (69% of American adults). YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network. Competition is fierce out there for brands and creators. 73% of adults in the U.S.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Ignite Social Media

JUNE 23, 2016

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Facebook’s ad revenue is increasing at a staggering rate from $5.29

Buy 112

Buy CPM Facebook API 112

Unmetric

MARCH 29, 2019

In recent times we have brands bringing pranks to social media. The tools we used for our Analysis: Curious to see how far these brands take their pranks? We analyzed April Fool’s Day posts by brands on Twitter, Facebook, and Instagram over the last three years. See the latest April Fool's Day posts by brands.

Social Media 113

Social Media Analysis Instagram Campaign 113

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

Trends 111

Trends Social Media Brands Authentication 111

Unmetric

AUGUST 16, 2019

The ten-day-long festival provides a wonderful opportunity for brands to strike a chord with their audience through relevant content. Last year 993 brands were found to be posting Onam greetings. However, the volume of posts around Onam saw a dip in 2018 across all the social networks. OPPO Mobile India. Reliance Trends.

Social Media 72

Social Media Engagement Campaign Fashion 72

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 109

Retail Sentiment Project Instagram 109

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Social Media Strategies Summit

JANUARY 2, 2020

Social now dominates the way people communicate, shop and interact with brands. The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl. Before the VMAs started this year, social engagement with content related to the show was up 129% over 2018.

Campaign 166

Campaign Meme Instagram Social Media 166

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of? Mobile App Actions Conversions Value. Let’s find out.

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of? Mobile App Actions Conversions Value. Let’s find out.

Metrics 87

Metrics Facebook Aggregator Report 87

Socialmedia.biz

MARCH 25, 2021

The feature was so popular that it was eventually adopted by other social networks like Facebook, Instagram, and LinkedIn — making it a key feature in the social marketing world. Studies have shown that Tweets and Facebook posts that include 1-2 hashtags typically receive more engagement than those with zero or those with 3 or more.

Hashtag 78

Hashtag Brands How To Conference 78