Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. If so, you are not alone.

Social Media 149

Social Media Training Startup Social Networking 149

Sprout Social

OCTOBER 4, 2018

It’s hard to believe that we’re getting closer to the end of 2018. Brands can’t continue to broadcast information to the nines and then just expect to engage people. This post #SproutChat Calendar: Upcoming Topics for October 2018 originally appeared on Sprout Social. 10/31 – No Chat. Happy Halloween!

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Upcoming Yahoo Apple Eventful 75

Oktopost

AUGUST 24, 2017

As we approach 2018, marketing is undergoing significant and rapid changes. We’re shifting away from the mass, push-based strategies, and towards more one-on-one, targeted communication that stems from personalization, authenticity, and trust.

Engagement 93

Engagement Research Marketing Authentication 93

Pixlee

FEBRUARY 14, 2018

With brands such as Charlotte Russe and Panasonic turning visual content in dollars, here are six reasons to kick your brand’s visual commerce up a notch in 2018. Personalization is one of the most important marketing trends in 2018. Consumers in 2018 love to interact with images. Higher Engagement.

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UGC Curation Authentication Education 68

Pam Moore

AUGUST 7, 2018

Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. 2018 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. What you'll learn… . Webinar Details: .

Social Media 112

Social Media How To Training Industry 112

Sprout Social

APRIL 30, 2020

Social feeds are more crowded and more difficult for brands to navigate as social media engagement patterns have changed seemingly overnight. While it’s imperative that you understand your audience and their unique engagement patterns—insights that Sprout’s ViralPost® algorithm can deliver—it’s also helpful to consider macro trends as well.

Engagement 87

Engagement Patterns Publishing Data 87

Social Media Strategies Summit

APRIL 21, 2023

Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically.

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Conversation Brands Authentication Trends 130

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. Houseparty, The platform to engage Gen-Z.

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Platform Social Media Influencer Trends 271

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. At the end of 2018, 400 million users were actively using Instagram stories every day.

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Trends Social Media Instagram Influencer 142

Sprout Social

AUGUST 25, 2020

Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The coveted blue verification badge that appears on Twitter profiles lets people know that the account is of public interest and, most importantly, authentic. — Twitter Verified (@verified) February 26, 2018.

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Twitter Badge Authentication Applications 138

Sprout Social

SEPTEMBER 5, 2018

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. 9/5 – Creating Engaging Case Studies with Eric Wendt, Sales Content Strategist. See a topic that interests you?

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Upcoming Yahoo Case Study Apple 46

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. Engaging your customer means a lot more than just getting them to watch or like your video. This example from luxury watch brand Shinola is engaging in many dimensions. This example from luxury watch brand Shinola is engaging in many dimensions.

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Engagement Video Social Media Issues 103

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’”

Social Media 113

Social Media Marketing Sentiment Influencer 113

yMarketingMatters

JUNE 10, 2019

Video consumption on Instagram increased 80% year over year from 2018). Posting videos—Live, as a Story, or IGTV—will also increase the time your audience spends on each post…leads to increased engagement. So build those relationships up authentically. Write compelling captions to drive engagement. Be personable.

Tips 130

Tips HootSuite Notification Hashtag 130

Pam Moore

MARCH 8, 2018

It’s how well you listen and most importantly how quickly you respond when people request help or engage with you online or offline. They care about the humans they engage with. You won't see the human brand buying fake engagement on Instagram, or fake Twitter follower and Facebook fans. The Living, Breathing, Human Brand.

Brands 167

Brands Training Policies Template 167

Pixlee

APRIL 27, 2020

Here are some key tips to keeping your audience interested and engaged: Set expectations. An EventTrack 2018 survey observed that 85% of users are likely to buy a product after participating in an event. Opportunity: Driving Engagement on Other Platforms. Challenge: Measuring and Optimizing the Engagement.

Eventful 61

Eventful Engagement Brands Crowdsourcing 61

Pixlee

DECEMBER 7, 2017

With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Continued technological innovations will play a significant role in the user-generated content marketing trends in 2018 and in years to come. Influencer Marketing. AI and Machine Learning.

UGC 41

UGC Trends Marketing Curation 41

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. If so, you are not alone.

Social Media 60

Social Media Training Startup Social Networking 60

Sprout Social

JULY 12, 2022

They also used Twitter to communicate with users in a tone that was authentic yet apologetic (see below). Lesson for brands: Engage your audience and use social to your advantage. KFC’s UK chicken shortage (2018). — KFC UK (@KFC_UKI) February 26, 2018. Tide navigates the Tide Pod challenge (2018).

Examples 111

Examples Brands Sentiment Reputation 111

Social Media Strategies Summit

JANUARY 3, 2019

2018 was a big year for Instagram. With all of these updates, the platform has become more popular (Instagram grew to 1 billion users in September of 2018) and more competitive for brands (with 25 million business profiles ). This attention to visual and highly shoppable content helped the brand to increase sales 39% in 2018.

Instagram 139

Instagram Brands UGC Travel 139

Pixlee

SEPTEMBER 5, 2018

Creating stronger and more powerful digital experiences ; Engaging customers in more authentic and personalized ways. While at eTail, I was able to speak on a panel about “ Shoppable Custom Branded Content As A Consumer Engagement Vehicle” with a set of really great marketers. companies. The rest came naturally. .

ROI 40

ROI Authentication Conference Sports 40

Ignite Social Media

JULY 11, 2018

The video connected back to what Lowes does well (helping out with yard and home supplies) without pushing product or sales, and instead relied on simple visuals to keep users engaged. — Lowe's (@Lowes) July 4, 2018. — YouTube (@YouTube) July 3, 2018. — YouTube (@YouTube) July 3, 2018. Find yours!

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Social Media YouTube iPhone Authentication 104

Direct Marketing Observations

JANUARY 12, 2018

It’s amazing to me that in 2018, the questions on influence in social are still pondered as if it were the latest work-out fad, “Yea but will it give me abs?” How “good” are you at social media engagement? I look for those that are authentic voices and experts within their space. Do they engage?

B2B 276

B2B Influencer Conversation Social Media 276

Pam Moore

AUGUST 7, 2018

Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. 2018 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. What you'll learn… . Webinar Details: .

Social Media 60

Social Media How To Training Industry 60

yMarketingMatters

JUNE 10, 2019

Video consumption on Instagram increased 80% year over year from 2018). Posting videos—Live, as a Story, or IGTV—will also increase the time your audience spends on each post…leads to increased engagement. So build those relationships up authentically. Write compelling captions to drive engagement. Be personable.

Tips 100

Tips HootSuite Notification Hashtag 100

Pixlee

AUGUST 10, 2020

TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. Tapping into this saves time and helps your brand feel more authentic. TikTok marketing gives marketers a new look into an emerging engaged audience: Gen Z. Using Each of These Videos to Grow Your Brand.

Video 98

Video Marketing UGC Hashtag 98

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

UGC 145

UGC Content HootSuite Authentication 145

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. You too can create content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and converts to real business.

Industry 132

Industry Real Estate Content Insurance 132

Social Media Strategies Summit

OCTOBER 21, 2021

Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world. Doug Conant (@DougConant) October 11, 2018. Conclusion.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Pam Moore

APRIL 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. You too can create content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and converts to real business.

Industry 152

Industry Real Estate Insurance Content 152

Ignite Social Media

NOVEMBER 13, 2018

A few months ago, we shared relevant trends for the back half of 2018. A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. Stories Use and Engagement Will Continue to Grow. So, where are users engaging instead?

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Trends Social Media UGC Authentication 143

Later

DECEMBER 12, 2018

And if you want to take a look back, check out our 2018 Instagram Year in Review! We saw some of this in 2018 with Facebook beta testing Instagram analytics on their platform. In particular, we anticipate more detailed engagement metrics for shopping posts, video content, Instagram Stories, and Instagram ads.” ” .

Instagram 90

Instagram Authentication Influencer Analytics 90

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

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Metrics Engagement Social Media Training 60

Likeable

OCTOBER 9, 2018

Authenticity matters now more than ever. Being authentic, connecting with people, and having fun along the way,” says Chief Concept & Marketing Officer Kurt Kane. We engage as real people because Wendy’s was founded by real people.”. The keys to its success? Wendy’s fully knows who it is. And we do it.

Advertising 59

Advertising Authentication Influencer Sentiment 59

Social Media Strategies Summit

OCTOBER 30, 2019

TAKEAWAY: By making themselves vulnerable and creating fun, relatable content, the NPD has been able to build a “brand” that their community (and the Facebook audience as a whole) can engage with. #2 According to their research, the algorithm favored the use of Facebook-native tools, encouraging engagement and utilizing paid advertising.

Brands 108

Brands Facebook Journal Issues 108

Oktopost

AUGUST 10, 2022

In his own words – Kevin’s story on his acquisition journey from Marketo to Adobe (the one that you won’t find in the 2018 press releases!). Over his career, Kevin has consistently developed high-touch customer engagement programs to drive product adoption, retention, brand loyalty, customer thought leadership, and customer evangelism.

B2B 89

B2B Press Release Apple Loyalty 89

Webbiquity SMM

DECEMBER 12, 2018

As of June 2018, 4.2 Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones. Guest post by David Gutierrez.

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Trends Marketing Influencer B2B 166