Jon Loomer

FEBRUARY 9, 2018

Back in November of 2017 , Facebook announced the following change to Facebook page organic reach reporting: Reach counts will now be based on viewable impressions. On Pages, we’ve historically defined reach as a person refreshing their News Feed and the post being placed in their feed. Update to Mobile Page App.

Organization 251

Organization Facebook Metrics Report 251

Buffer Social

APRIL 11, 2017

Right now, the standards we expect on the web are being re-written for mobile. The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. Facebook, for example, didn’t invent the vertical scrolling feed.

Feed 112

Feed Feedly News Social Media 112

Buffer Social

APRIL 20, 2017

Mark Zuckerberg, Facebook F8 conference 2017. We followed the conference for the past two days and would love to share the top 10 things we think social media marketers should take away from this F8 2017. 10 Things marketers need to know from F8 2017. We’re making the camera the first augmented reality platform.

Marketing 112

Marketing Conference Analytics Small Business 112

Webbiquity SMM

MARCH 13, 2018

As of March 2017, Facebook had 1.94 In 2017, Facebook acquired on average about eight new users per second. The majority (54%) of Facebook traffic now comes from mobile-only users. Square videos take up 78% more space in the Facebook News Feed, and get more engagement, than horizontal videos. Facebook Demographics.

Facebook 161

Facebook Hubspot Statistics B2B 161

Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. More on that in a moment… The Explore Feed on Facebook . Since the Fall of 2017, in other countries outside the U.S., Since the Fall of 2017, in other countries outside the U.S.,

Feed 81

Feed Feedly News Groups 81

The Social Media Incubator

JANUARY 24, 2014

Have you noticed more ads in your social media feeds lately? ’ It’s also projected to reach $11 billion by 2017. Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014. It may be something you have to get used to. billion in 2014.

Advertising 114

Advertising Mobile ROI Project 114

Convince & Convert

JUNE 7, 2017

T-Mobile, the Reception We Were Looking For. T-Mobile CEO John Legere is incredibly active on social media. Those who scroll through his Twitter feed will quickly realize a few things: He supports his company as often as he can, he likes to wear the color magenta, and he loves Batman. Click To Tweet.

Campaign 151

Campaign Marketing B2B Conference 151

Buffer Social

OCTOBER 17, 2017

The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Read on, and see what goes into the complex, fascinating formulas of the Facebook News Feed. Last updated: October 2017).

List 190

List Facebook Feed Feedly 190

Ignite Social Media

MAY 31, 2019

Internal data (Q4 2017 vs. Q4 2018), users have tripled the time they’ve spent watching shows on Snapchat. Ad Kit provides developers with access to their Snap Audience Network as well as bringing Snap Ads (their mobile ad format) to their apps. Publish API – lets brands create their own Story and share it to Snapchat’s Discover feed.

API 136

API Marketing Mobile Feedly 136

agora pulse

AUGUST 31, 2017

A post shared by Amanda Webb (@spiderworking) on Aug 28, 2017 at 3:07am PDT. It takes up more space in the feed and matches the Instagram style. Using square video with text overlay will grab the audience’s attention in the feed. — Gary Vaynerchuk (@garyvee) August 24, 2017. Tool: Instasize. Tool: iMovie.

Video 155

Video Content Film Instagram 155

agora pulse

JULY 18, 2017

2017 Updates. Creating the PC-friendly image is easy but ensuring the text fits well for mobile viewing can be tricky. Mari says “ Given the fact that approximately 90% of Facebook users access the platform predominantly on mobile, it’s best to design your images & content to allow for that.”. Facebook Posts.

Facebook 151

Facebook WordPress CPM Mobile 151

Buffer Social

OCTOBER 3, 2017

billion people using Facebook Messenger every month 1 Techcrunch , 2017. According to BI Intelligence, more people are using the top four messaging apps (WhatsApp, Facebook Messenger, WeChat, and Viber) every month than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn) 2 BI Intelligence , 2017.

Hubspot 112

Hubspot Strategy Facebook Marketing 112

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. 3 important video marketing takeaways.

CPC 112

CPC Video Cost Instagram 112

Convince & Convert

JANUARY 11, 2018

YouTube, a platform I’ve always struggled to call a “social media,” had a rocky 2017. Will we one day call all feed-centric social media 'Facebook' like we call all search engines 'Google'? Are we ready to serve a mobile-first audience? What happens if Twitter. Click To Tweet. I don’t know, man.

Social Media 157

Social Media Consultant YouTube Instagram 157

Convince & Convert

MARCH 22, 2013

The RSS feed is: [link]. “For us, optimizing our mobile and tablet tools — and making sure we’re there at the right time — is really important.” of the American population will access social media from mobile phones at least once a month. We couldn’t do it without them! Listen Now .

How To 129

How To Retail Buy Mobile 129

Buffer Social

MARCH 15, 2017

To access the camera, simply swipe right on Facebook’s mobile app. Similar to Instagram Stories, content shared to stories will appear at the top of the Facebook News Feed. You can do this by swiping right on the Facebook mobile app. This follows hotly on the heels of Instagram’s incredibly successful stories launch.

Features 112

Features Facebook SMS Instagram 112

agora pulse

OCTOBER 3, 2017

LinkedIn native video has been rolling out to users since August 2017. The nice thing about LinkedIn native video is that it lets us see the faces behind the polished profile pictures on our feeds. LinkedIn crops vertical video to a square in the feed. Click and it expands to fill the mobile screen. More on this later).

LinkedIn 122

LinkedIn Video Mobile Feed 122

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

Video 112

Video CPM Real Estate Mobile 112

Hootsuite

FEBRUARY 5, 2020

Facebook launched Groups for Pages in 2017, and last year the company let brand pages join Private Groups. The Groups tab will feature a personalized feed that will show activity from all of the groups a member has joined. Group updates will also show up more often in the News Feed. Mobile still reigns supreme.

Trends 145

Trends Facebook Groups Groups 145

Buffer Social

MARCH 6, 2018

Videos are becoming increasingly popular on social media , especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent 1 Facebook , 2017. Experiment with size: More than 50 percent of videos are played on mobile now 5 Ooyala , 2017.

Examples 112

Examples Video Social Media Engagement 112

Buffer Social

NOVEMBER 1, 2017

More than 500 million people use Instagram every day 1 TechCrunch , September 2017 , and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build their brand 2 Instagram business blog , September 2017. Your post will appear on the feed of everyone who follows you.

Instagram 112

Instagram Hashtag Notification Analytics 112

Ignite Social Media

MAY 4, 2020

Brand Marketing Opportunities: Instagram Story Ads – just as you would run a promoted post in the feed, you can do the same in Instagram Stories. This content also takes prime real estate on your profile just above your feed posts. A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017.

Social Media 128

Social Media Brands Content Real Estate 128

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. 3 important video marketing takeaways.

CPC 96

CPC Video Cost Instagram 96

Buffer Social

FEBRUARY 7, 2018

We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. But here’s a piece of good news: Twitter would probably not use a fully-algorithmic timeline , unlike the Facebook News Feed or Instagram feed. This time, we would love to dive into the Twitter timeline algorithm.

Twitter 112

Twitter Hashtag Hubspot Feed 112

Buffer Social

AUGUST 7, 2018

That’s an increase from 72,000 posts per day in Q1 2017 to 90,032 posts per day in Q2 2018. However, consistent with the data above, average engagement per image dropped from 9,370 per pos t in Q1 2017 to just 3,454 per post in Q2 2018. Prioritization of ad content in the News Feed. posts to 8.1m posts over the past year.

Research 111

Research Brands Facebook News 111

Buffer Social

SEPTEMBER 7, 2017

A post shared by Buffer (@buffer) on Aug 23, 2017 at 8:45pm PDT. Here’s an example of industry news we share on Twitter: Updated 2017 stats are in! Buffer (@buffer) August 19, 2017. Buffer (@buffer) August 22, 2017. MailChimp (@MailChimp) August 23, 2017. Source: [link] ] pic.twitter.com/z9Cwgk3Ozs.

Platform 112

Platform Social Media Content Curation 112

Sprout Social

OCTOBER 1, 2018

This type of video lives in your Facebook feed, and can be shared by brands or your friends. Mobile renders both video types to aspect ratio 2:3. Facebook’s 360 Video allows users to get a complete 360-view by scrolling with a cursor on web, by touch or turning the device on mobile. Landscape aspect ratio is 16:9.

Video 111

Video Social Media Guidelines Instagram 111

Sprout Social

JANUARY 28, 2020

After they opened Instagram advertising to all businesses in 2015, it grew exponentially, and by 2017 reached 1 million advertisers. For Instagram-only ads, you can create ads that appear in your audience’s feed as well as Story ads that play in between user Stories as users tap from Story to Story.

Advertising 145

Advertising Campaign Instagram CPC 145

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Unlike embedded videos, LinkedIn native video autoplays in-feed, which is more likely to grab attention. LinkedIn video ads are sponsored company videos that appear in the LinkedIn feed.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Buffer Social

SEPTEMBER 12, 2017

First, I set up my feed by finding popular sites with Feedly’s search engine. If I know the sites I want to add to my Feedly, I would enter their URLs and follow their RSS feed. I’ve added a Feedly follow button ( ) by each of the sites below so that you can easily subscribe to its feed in Feedly.

Curation 112

Curation Content Hubspot Startup 112

Ignite Social Media

MAY 1, 2017

For starters, disclosures must be clearly visible in the mobile feed without requiring the user to click “read more.” It appears Twitter knows full well the industry is going to need more than just 1 good quarter of active user growth to get back on its feet, stating revenue growth is expected to lag user growth for the rest of 2017.

Instagram 104

Instagram Twitter Engineering Influencer 104

Likeable

MARCH 26, 2019

Vine was shut down in early 2017, and Musical.ly In 2016, a new video sharing mobile app named Douyin launched in China. Open the TikTok app, and you will see short-form looping videos on the “For You” home feed. As you follow more users, your “Following” home feed will start to populate with videos created by people you follow.

Meme 111

Meme Marketing Authentication Feed 111

Rebekah Radice

MAY 24, 2017

” Now you start showing up more in the Facebook News Feed. From native video (uploaded to Facebook) to Facebook Live – you can’t open your feed without seeing one. Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. Then there’s Twitter.

Social Media 148

Social Media How To Analytics Types 148

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. In fact, the Sprout Social Q1 2017 Index discovered Facebook still sees the most interactions and is the preferred network among millennials, Gen Xers and baby boomers. Facebook Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Ignite Social Media

SEPTEMBER 14, 2020

Plan content & paid media around key dates and for high impact channels Past holiday messages won’t resonate the same this year Video & Live video are getting priority in feeds If considering influencers, secure them now Things are still changing daily, so build flexibility into your plan. Holiday 2020: A New Landscape.

Social Media 166

Social Media Strategy Marketing Retail 166

Buffer Social

FEBRUARY 14, 2017

Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. A photo posted by Sony | Alpha (@sonyalpha) on Jan 29, 2017 at 11:05am PST. Creating user-generated content.

Hosting 112

Hosting Instagram How To Metrics 112

Hootsuite

FEBRUARY 20, 2020

99% of users in 2019 accessed social media on mobile. 52% of online brand discovery happens in public social feeds. Businesses post 79% photos and 21% videos to their feeds, on average. 70% of YouTube watchtime happens on mobile. 85% of Pinterest use happens on mobile. Time spent on social increased by 1.4%

Statistics 145

Statistics Social Media Marketing YouTube 145