Ignite Social Media

MAY 4, 2020

Brand Marketing Opportunities: Instagram Story Ads – just as you would run a promoted post in the feed, you can do the same in Instagram Stories. This content also takes prime real estate on your profile just above your feed posts. A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017.

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Social Media Brands Content Real Estate 121

Buffer Social

NOVEMBER 21, 2016

However, there are some clues out there as to what the future in 2017, and beyond, may look like. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Ready to jump in? – Instagram.

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Trends Social Media Predicition Instagram 40

Convince & Convert

JUNE 7, 2017

T-Mobile, the Reception We Were Looking For. T-Mobile CEO John Legere is incredibly active on social media. Those who scroll through his Twitter feed will quickly realize a few things: He supports his company as often as he can, he likes to wear the color magenta, and he loves Batman. Click To Tweet.

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Campaign Marketing B2B Conference 149

agora pulse

OCTOBER 3, 2017

LinkedIn native video has been rolling out to users since August 2017. The nice thing about LinkedIn native video is that it lets us see the faces behind the polished profile pictures on our feeds. LinkedIn crops vertical video to a square in the feed. Click and it expands to fill the mobile screen. More on this later).

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LinkedIn Video Mobile Feed 122

Buffer Social

MARCH 15, 2017

To access the camera, simply swipe right on Facebook’s mobile app. Similar to Instagram Stories, content shared to stories will appear at the top of the Facebook News Feed. You can do this by swiping right on the Facebook mobile app. This follows hotly on the heels of Instagram’s incredibly successful stories launch.

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Features Facebook SMS Instagram 111

agora pulse

AUGUST 31, 2017

A post shared by Amanda Webb (@spiderworking) on Aug 28, 2017 at 3:07am PDT. It takes up more space in the feed and matches the Instagram style. Using square video with text overlay will grab the audience’s attention in the feed. — Gary Vaynerchuk (@garyvee) August 24, 2017. Tool: Instasize. Tool: iMovie.

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Video Content Film Instagram 155

Convince & Convert

JANUARY 11, 2018

YouTube, a platform I’ve always struggled to call a “social media,” had a rocky 2017. Will we one day call all feed-centric social media 'Facebook' like we call all search engines 'Google'? Are we ready to serve a mobile-first audience? What happens if Twitter. Click To Tweet. I don’t know, man.

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Social Media Consultant YouTube Instagram 156

Likeable

MARCH 26, 2019

Vine was shut down in early 2017, and Musical.ly In 2016, a new video sharing mobile app named Douyin launched in China. Open the TikTok app, and you will see short-form looping videos on the “For You” home feed. As you follow more users, your “Following” home feed will start to populate with videos created by people you follow.

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Ignite Social Media

MAY 1, 2017

For starters, disclosures must be clearly visible in the mobile feed without requiring the user to click “read more.” It appears Twitter knows full well the industry is going to need more than just 1 good quarter of active user growth to get back on its feet, stating revenue growth is expected to lag user growth for the rest of 2017.

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Instagram Twitter Engineering Influencer 104

agora pulse

JULY 10, 2019

When users are scrolling through their feed, they typically have three options for how to engage: Like it. I even have multiple saved items all the way back from early 2017 on my account. These insights can be accessed within the mobile app. What Exactly Are Instagram Saves? Leave a comment.

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Instagram Social Media Management Report Social Media 110

Sprout Social

APRIL 19, 2019

96% of Facebook users access it on mobile. When creating content and designing ads, always make sure that the mobile preview is set up correctly. When creating content and designing ads, always make sure that the mobile preview is set up correctly. If not, then uncheck the ad placement option for mobile.

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CPC Facebook Marketing Advertising 111

yMarketingMatters

SEPTEMBER 23, 2016

Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app. More than one-third of mobile phone users (89.4 By 2017, an estimated 51.8% Nearly 30% of the total U.S. population use Instagram. million by 2019.

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Instagram Mobile Social Networking Hashtag 100

Convince & Convert

MARCH 22, 2013

The RSS feed is: [link]. “For us, optimizing our mobile and tablet tools — and making sure we’re there at the right time — is really important.” of the American population will access social media from mobile phones at least once a month. We couldn’t do it without them! Listen Now .

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How To Retail Buy Mobile 131

Buffer Social

MAY 31, 2017

With Facebook video being the top priority of marketers in 2017 , we’d love to help you get ahead of this rising trend. We found that square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. 17 Top Facebook Video Tips for More Views, Shares, and Engagement.

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Video Engagement Facebook Mobile 111

agora pulse

MARCH 1, 2017

Live video – especially Facebook Live – is among the top trends that marketing experts are suggesting to businesses to get ahead on social media in 2017. Select a well-lit, quiet location with interesting visuals that will catch viewers’ attention when they see your livestream in their Facebook feed. Not promoting your livestream.

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Facebook Wireless Eventful Upcoming 60

Twist Image

MARCH 18, 2016

Each and every day, the feeds are full of marketing-related stories that glorify the lack of knowledge that either a brand or an agency has. This week, MarketingDive published an article titled, Why marketers can't ignore mobile - and how they can integrate it into their strategies. Mobile goes beyond impressions and reach.

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Later

MARCH 6, 2019

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . Brands are no longer just interacting on their own profile’s posts anymore — they’re leaving the comfort of their feed to engage and communicate with other brands on Instagram. But that’s not all.

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Comments Instagram Brands Feed 86

Sprout Social

JUNE 30, 2019

We are at a space where mobile dominates, with consumers spending more time browsing the web on mobile than desktop on average. Since 2017, we have seen many improvements. 655 million monthly active users that are mobile only. 65% of Facebook videos occur on mobile devices. Here’s a Facebook post on mobile.

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Instagram Strategy Facebook Social Networking 101

Later

NOVEMBER 14, 2018

Nearly 1 in 3 mobile shoppers in the US say that video is the best medium for discovering new products. While high-quality promotional videos look great on your feed, content that’s more human and spontaneous can really help you resonate with your audience. Tip #2: Use Vertical Video to Engage Your Followers.

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Instagram Tips Marketing UGC 58

Talkwalker SM

JUNE 2, 2016

And by now, we have all seen popular beauty enthusiasts, insta-models, and MAUs (makeup artists) from all over the world in our Instagram and Facebook feeds persuading us to purchase the latest and greatest eyelash extending mascara, lip-plumping gloss, or skin-perfecting cream in the market.

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UGC Brands Content Instagram 60

Later

MARCH 13, 2019

And because of their prime location directly under your bio and above your Instagram feed, it’s the perfect place to direct followers to your most valuable and interesting content. You can think of them as a movie trailer for your Instagram feed. Instagram Stories Highlights Uses #5: Highlight Seasonal Events and Holidays.

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Instagram How To Curation Fashion 75

Buffer Social

APRIL 11, 2017

Right now, the standards we expect on the web are being re-written for mobile. The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. Facebook, for example, didn’t invent the vertical scrolling feed.

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Feed Feedly News Social Media 110

Rebekah Radice

JANUARY 7, 2019

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? McDonald’s (@McDonalds) October 8, 2017. Pam Moore, Founder of Marketing Nutz, recently wrote : Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication.

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Social Media How To Metrics URL 145

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. You can also reply to comments, create up to three custom feed of Instagram accounts you are interested in, and explore featured users and top hashtags. Where do you turn for meaningful stats on your social media marketing ?

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Analytics Social Media Tools Klout 111

Hootsuite

JUNE 25, 2019

Posted by Ginsoy – Extreme Chinese on Tuesday, February 21, 2017. Now here’s the sinker: NBA star James Harden would be recreating the best submissions on Foot Locker’s feeds in a faceoff against the Internet. Take medical web and mobile-learning platform Osmosis for example. Which one did you like best?

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Examples Social Media Instagram Hashtag 111

Buffer Social

JULY 27, 2016

In 2015, Snapchat Discover made the network a media destination by providing publishers with a mobile-first way to share editorial content. Snapchat has huge, multi-billion dollar revenue potential , and as reported by TechCrunch , the company is looking to be making and as much as $1 billion in revenue during 2017.

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API Marketing comScore Video 40

Buffer Social

APRIL 16, 2017

Here’s everything you need to know about it, from key sessions to watch to predictions for F8 2017. Dates: Tuesday and Wednesday, April 18 and 19, 2017. Vertical Facebook videos on mobile. What’s New with News Feed (1 PM PST). Powering Mobile Commerce on Facebook (3:30 PM PST). 10 Predictions for F8 2017.

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Conference Facebook API Marketing 106

Jon Loomer

FEBRUARY 9, 2018

Back in November of 2017 , Facebook announced the following change to Facebook page organic reach reporting: Reach counts will now be based on viewable impressions. On Pages, we’ve historically defined reach as a person refreshing their News Feed and the post being placed in their feed. Update to Mobile Page App.

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Organization Facebook Metrics Report 251

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. 3 important video marketing takeaways.

CPC 111

CPC Video Cost CPM 111

Sprout Social

JANUARY 4, 2017

Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic.

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Trends Social Media Analytics Instagram 112

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

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Video CPM Real Estate Mobile 111

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. 3 important video marketing takeaways.

CPC 85

CPC Video Cost CPM 85

Buffer Social

OCTOBER 3, 2017

billion people using Facebook Messenger every month 1 Techcrunch , 2017. According to BI Intelligence, more people are using the top four messaging apps (WhatsApp, Facebook Messenger, WeChat, and Viber) every month than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn) 2 BI Intelligence , 2017.

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Hubspot Strategy Facebook Marketing 111

Sprout Social

JANUARY 9, 2017

Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. Google+ Is Mobile Friendly. Think mobile before posting to Google Plus as roughly 30% use the network on their smartphone at least once a month. Safe to post nearly any time (excluding 3 p.m.) on Monday through Thursday.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Buffer Social

MARCH 6, 2018

Videos are becoming increasingly popular on social media , especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent 1 Facebook , 2017. Experiment with size: More than 50 percent of videos are played on mobile now 5 Ooyala , 2017.

Examples 111

Examples Video Engagement Social Media 111

Webbiquity SMM

MARCH 13, 2018

As of March 2017, Facebook had 1.94 In 2017, Facebook acquired on average about eight new users per second. The majority (54%) of Facebook traffic now comes from mobile-only users. Square videos take up 78% more space in the Facebook News Feed, and get more engagement, than horizontal videos. Facebook Demographics.

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Facebook Hubspot Statistics B2B 141

Buffer Social

AUGUST 7, 2018

That’s an increase from 72,000 posts per day in Q1 2017 to 90,032 posts per day in Q2 2018. However, consistent with the data above, average engagement per image dropped from 9,370 per pos t in Q1 2017 to just 3,454 per post in Q2 2018. Prioritization of ad content in the News Feed. posts to 8.1m posts over the past year.

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