Rebekah Radice

JANUARY 7, 2019

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance.

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Social Media How To Metrics URL 145

Buffer Social

NOVEMBER 21, 2016

What does the future look like for social media? However, there are some clues out there as to what the future in 2017, and beyond, may look like. As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead.

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Trends Social Media Instagram Microsoft 40

Ignite Social Media

MAY 31, 2019

Internal data (Q4 2017 vs. Q4 2018), users have tripled the time they’ve spent watching shows on Snapchat. Ad Kit provides developers with access to their Snap Audience Network as well as bringing Snap Ads (their mobile ad format) to their apps. Publish API – lets brands create their own Story and share it to Snapchat’s Discover feed.

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The Social Media Incubator

JANUARY 24, 2014

Have you noticed more ads in your social media feeds lately? Money spent on social ads is projected to reach $7.1 ’ It’s also projected to reach $11 billion by 2017. Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014.

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Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

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Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

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agora pulse

AUGUST 31, 2017

Let’s face it, creating video content for social media can be unrewarding. Video content is hot on social media. Social Media Examiner has recently turned their popular news videocast ‘ The Social Media Marketing Talk Show ‘ into an audio podcast. Tool: Twitter Media Studio.

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Convince & Convert

JUNE 7, 2017

T-Mobile, the Reception We Were Looking For. T-Mobile CEO John Legere is incredibly active on social media. Those who scroll through his Twitter feed will quickly realize a few things: He supports his company as often as he can, he likes to wear the color magenta, and he loves Batman. Click To Tweet.

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Ignite Social Media

MAY 1, 2017

For starters, disclosures must be clearly visible in the mobile feed without requiring the user to click “read more.” It appears Twitter knows full well the industry is going to need more than just 1 good quarter of active user growth to get back on its feet, stating revenue growth is expected to lag user growth for the rest of 2017.

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agora pulse

OCTOBER 3, 2017

LinkedIn native video has been rolling out to users since August 2017. The nice thing about LinkedIn native video is that it lets us see the faces behind the polished profile pictures on our feeds. LinkedIn crops vertical video to a square in the feed. Click and it expands to fill the mobile screen. More on this later).

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LinkedIn Video Mobile Feed 122

Likeable

MARCH 26, 2019

Vine was shut down in early 2017, and Musical.ly In 2016, a new video sharing mobile app named Douyin launched in China. Open the TikTok app, and you will see short-form looping videos on the “For You” home feed. As you follow more users, your “Following” home feed will start to populate with videos created by people you follow.

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agora pulse

JULY 10, 2019

On Instagram alone, social media managers are looking at likes, comments , video views, link clicks, profile views, and so much more. Saves on Instagram aren’t quite as flashy as big social proof , and they often don’t come in the same impressive numbers as likes or comments. What Exactly Are Instagram Saves?

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Buffer Social

MARCH 15, 2017

To access the camera, simply swipe right on Facebook’s mobile app. Similar to Instagram Stories, content shared to stories will appear at the top of the Facebook News Feed. You can do this by swiping right on the Facebook mobile app. This follows hotly on the heels of Instagram’s incredibly successful stories launch.

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Convince & Convert

MARCH 22, 2013

The RSS feed is: [link]. “What we do in social media today might not be what we do next year.” “The excitement about social sometimes takes our eye off the fact that it’s still not for everybody.” The company’s fluency in social media drove holiday sales in 2012.

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Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. 96% of Facebook users access it on mobile. If not, then uncheck the ad placement option for mobile.

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Buffer Social

MAY 31, 2017

With Facebook video being the top priority of marketers in 2017 , we’d love to help you get ahead of this rising trend. Earlier this year, we spent $1,500 to find out what makes videos successful on social media. Square videos take up 78% more real estate in the News Feed on mobile than on desktop.

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Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

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agora pulse

MARCH 1, 2017

Live video – especially Facebook Live – is among the top trends that marketing experts are suggesting to businesses to get ahead on social media in 2017. Select a well-lit, quiet location with interesting visuals that will catch viewers’ attention when they see your livestream in their Facebook feed.

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Later

MARCH 6, 2019

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . Brands are no longer just interacting on their own profile’s posts anymore — they’re leaving the comfort of their feed to engage and communicate with other brands on Instagram. But that’s not all.

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Comments Instagram Brands Feed 86

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

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yMarketingMatters

SEPTEMBER 23, 2016

Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app. More than one-third of mobile phone users (89.4 By 2017, an estimated 51.8% of social network users will use Instagram. Nearly 30% of the total U.S.

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Twist Image

MARCH 18, 2016

Each and every day, the feeds are full of marketing-related stories that glorify the lack of knowledge that either a brand or an agency has. This week, MarketingDive published an article titled, Why marketers can't ignore mobile - and how they can integrate it into their strategies. Mobile goes beyond impressions and reach.

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Talkwalker SM

JUNE 2, 2016

Social media users decide when, where, and how they want to engage with brands. say they plan to increase their social strategy on visual platforms by 2017. billion images being shared across social every day, it’s a no-brainer for brands to employ strategies and tools which help to locate great UGC content.

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Buffer Social

APRIL 11, 2017

Right now, the standards we expect on the web are being re-written for mobile. The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. Facebook, for example, didn’t invent the vertical scrolling feed.

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Later

MARCH 13, 2019

And because of their prime location directly under your bio and above your Instagram feed, it’s the perfect place to direct followers to your most valuable and interesting content. You can think of them as a movie trailer for your Instagram feed. Instagram Stories Highlights Uses #6: Highlight Your Customers.

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Instagram How To Curation Fashion 75

Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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Ignite Social Media

SEPTEMBER 14, 2020

Not only are people using social media differently, but purchase behaviors have changed. Whether you’re just starting to develop your plan or adapting your existing strategy, the following outlines numerous social media tactics your brand can utilize to enhance your 2020 holiday marketing strategy. Key Takeaways.

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Social Media Strategy Marketing Retail 161

Buffer Social

MARCH 6, 2018

When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media , especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent 1 Facebook , 2017.

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Buffer Social

MARCH 13, 2017

This post has been refreshed for 2017. Snapchat is the latest platform taking the social media world by storm. In a social media age where saving and preserving moments has become the norm, Snapchat found a way to go against the grain. Use Other Social Media to Promote Snapchat. – Snapchat 101.

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Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. In fact, Facebook already tested facial lenses for its mobile interface in 2016.

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Trends Social Media Analytics Instagram 112

Buffer Social

JULY 27, 2016

Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse. I’ve done some thinking about what this new addition means to Snapchat content and the future of the social network. These days, content on social media has a very low shelf life.

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Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. The vertical video and mobile hypothesis.

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CPC Video CPM Cost 111

Sprout Social

OCTOBER 1, 2018

And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. However, we couldn’t find all the correct social video sizes in one place. Check out our social media image sizes guide for help. Looking for image sizes?

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Buffer Social

MARCH 22, 2017

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9).

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Buffer Social

AUGUST 13, 2017

This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017. You’ve got all the great tools to create engaging images for social media. Ideal image sizes for social media.

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Social Networking Guidelines Social Media LinkedIn 112

Buffer Social

APRIL 16, 2017

Here’s everything you need to know about it, from key sessions to watch to predictions for F8 2017. We’ll be sharing and chatting about the exciting news live on social media for both days of the conferences — Live tweeting , live video sessions , Instagram Stories , and more. Dates: Tuesday and Wednesday, April 18 and 19, 2017.

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Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. The vertical video and mobile hypothesis.

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CPC Video CPM Cost 85