Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Image via Converse. hannah (@ughjinxx) March 2, 2015. .” hannah (@ughjinxx) March 2, 2015. Image via Converse.

Communities 60

Communities Case Study Tumblr Campaign 60

Rebekah Radice

APRIL 27, 2015

The chance for increased engagement, interaction and shares. Strike industry jargon from your your messaging and talk to consumers in a conversational way. Marie Forleo actively uses video to engage her audience. Posted by Marie Forleo on Wednesday, April 22, 2015. What to Do to Increase Facebook Engagement.

Small Business 131

Small Business Facebook How To Airlines 131

Jon Loomer

JANUARY 21, 2018

20, 2015: No more hoaxes. 18, 2017: No engagement bait, either. Is engagement bait good? Engagement bait was used for one reason: To trick the algorithm into thinking that you’re creating good, quality content. Expecting users to curate the content they want to see at the levels they want doesn’t work.

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Feed Feedly News Facebook 166

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Videos might overtake images as the most engaging type of content. User-generated content drives growth and conversions. Caption length doesn’t affect engagement. To engage them, you have to create similar high-quality images and videos.

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Study Instagram Hashtag Research 111

ProBlogger

AUGUST 30, 2015

Read How to use Google Analytics to Measure Engagement on Your blog to learn how. re-engagement campaigns can improve list health. You can learn more about email engagement campaigns via this great course at Hubspot. Find ways to continue the conversation after the event. Community Management: Credit: Mick Russell.

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Training Eventful Tips Analytics 20

ProBlogger

APRIL 5, 2017

Your company can and should have a blog in order to bolster your online presence by reaching new audiences and engaging existing ones, and establish your company as a leader in its field. James Aschehoug is the co-founder of URIJI JAMI created in 2015, he is a British and French national based in London. Maintain consistency.

Tips 54

Tips Social Entrepreneurship Curation Communities 54

Buffer Social

AUGUST 24, 2017

Engagement rates. Is your target audience more engaged on Instagram or Snapchat? What we found over time is that the quality of conversations we were having on Instagram with our target audience (marketers and social media managers) was much higher than on Snapchat. Engagement. Engagement level. Content types.

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Oktopost

JUNE 28, 2023

Putting yourself out there is never easy, particularly when driving engagement on social media feels like a game of part luck, part guesswork. So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions.

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Social Media Engagement Strategy B2B 62

Social Media Marketing

APRIL 3, 2013

According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet. Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015. Still, Facebook dominates in this space. We're not alone out there.

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Social Media Flipboard Storify Reddit 160

Ignite Social Media

JUNE 1, 2016

Even though Twitter had gained a lot of attention, Facebook has surpassed it in terms of audience, engagement and all other aspects. If the brand does not post something new for days or even weeks on Facebook, the engagement is much higher on Facebook than Twitter (even though it posts regularly on Twitter).

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Trends Social Media Strategy How To 60

Convince & Convert

APRIL 7, 2015

Youtility for Internal Communication, then, would mean focusing on listening to understand what employees need to be more engaged and how the company can improve the employee’s life by providing it. Employee engagement is one of the most common and important goals for a communication function. in January to an average 32.9%

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How To Yammer Metrics Statistics 60

Sprout Social

JUNE 16, 2016

The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. For early adopters like Starbucks, Red Bull, Gucci and Levi’s, Instagram was a new channel to build brand exposure and engage in a dialogue with current and prospective consumers. Curate Your Feed.

Instagram 40

Instagram Tips UGC Hashtag 40

Sprout Social

NOVEMBER 15, 2016

In fact, social media’s influence runs deeper than customer engagement. We recently launched Bambu , an employee advocacy platform that makes it easy for companies to curate content for employees or brand ambassadors to share with their social networks. Use a social media management tool to monitor the engagement with your posts.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Hootsuite

SEPTEMBER 2, 2021

Used for: Listening to live conversations on specific topics. How your business can use them: New social audio platforms (like Clubhouse ) and formats (like Twitter Spaces ) have thrived during COVID-19 lockdowns while people have been at home with more time to join live conversations. Examples: Clubhouse, Twitter Spaces, Spotify.

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Types Social Media Statistics HootSuite 145

Rebekah Radice

JANUARY 11, 2016

During our weekly conversation, me and co-hosts Ann Tran and Diana Adams shared top ways to use social media to make sales. Here’s the roundup of our conversation along with highlights from everyone that joined us. — Samuel Pavin (@SamPavin) November 18, 2015. — Ivana Taylor (@DIYMarketers) November 18, 2015.

Social Media 121

Social Media Loyalty Hubspot Campaign 121

Oktopost

APRIL 4, 2023

We curate our feeds and, for the most part, decide who will get that free and regular access to us. A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. Besides paid ads, our feeds unravel at our discretion.

Social Media 118

Social Media Marketing B2B Banking 118

Hootsuite

FEBRUARY 17, 2022

We’ve already established that Pinterest is fantastic for advertising , but it also works great with direct sales conversions. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. After all, this appis all about curation — it’s key to make sure you’re starting from the right place.

How To 111

How To Metadata HootSuite Retail 111

Rebekah Radice

JUNE 12, 2015

I was thrilled to join the fast-paced conversation within the #PinChat community on Twitter where we discussed Pinterest marketing and what it takes to build an effective Pinterest strategy. link] pic.twitter.com/WGtwyRVoiA — Paige Sandhu (@paige_sandhu) May 28, 2015. Beki Winchel (@bekiweki) June 11, 2015. A1) Optimization.

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Strategy Tips Marketing Storify 131

Myrland Marketing

JULY 6, 2018

Alerts: 70% (87% in 2017, 77% in 2015, 63% in 2014). Newsletters: 59% (67% in 2017, 76% in 2015, 77% in 2014). He said that data suggests it is better to err on the side of “more curated” versus “more inclusive” when trying to decide how many stories to reference. Listen & Engage: 2018: 23%. Research Reports.

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Survey Content Research Curation 54

Buffer Social

JUNE 29, 2016

The popular photo-sharing app is fun, simple and growing—Instagram has more than 300 million daily users and sky-high user engagement levels. Social media analytics tool Quintly analyzed over 5,000 profiles in early 2015 to learn that the average Instagram account posts once per day. Cross-promote. Try video, too.

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Instagram Engagement Hashtag How To 105

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. A tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. and watch related posts appear alongside easy-to-understand engagement data. Enter Tweet Jukebox.

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Engagement Strategy Social CRM Hashtag 60

Unmetric

JULY 26, 2018

Consequently, universities are ramping up efforts to connect more with their target demographic and engage on social media channels. Audience Size and Engagement. Harvard University and the University of Houston performed the best on Twitter with good engagement in terms of likes, replies, and retweets. fans respectively.

Social Media 120

Social Media Strategy Hashtag Research 120

Buffer Social

SEPTEMBER 6, 2023

💡 Schedule your TikTok videos and reach a new audience with Buffer Plan, create, and schedule content to get more exposure and engagement with Buffer's TikTok scheduling and analytics tools. Check out Spotify There are a plethora of Spotify playlists that curate trending songs TikTok music.

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Trends How To Template Templates 89

Rebekah Radice

OCTOBER 26, 2015

From daily conversations to marketing tactics, how and when you engage has evolved. Help others feel like they know you as this will result in deeper conversations with like-minded individuals. Instead, connect with the right people and start a conversation. — Rebekah Radice (@RebekahRadice) October 21, 2015.

Twitter 114

Twitter How To Hashtag Curation 114

Later

SEPTEMBER 22, 2019

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! Not only does this allow their audience to get a deeper look at the quality of their products, but it also makes them feel more relatable — which is a great way to encourage more conversions. .

Instagram 81

Instagram UGC Curation Apple 81

Unmetric

SEPTEMBER 27, 2019

The brand’s content strategy is a mixed bag that includes live events’ coverage, video clips, and images that win them a ton of engagement. The “Share a Coke” campaign which allowed people to order personalized Coke bottles through Facebook did phenomenally well for the brand winning them tons of engagement and loyal followers.

Brands 96

Brands Facebook Campaign Sports 96

Webbiquity SMM

DECEMBER 16, 2014

Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality. Social Media Marketing Guides.

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Social Media Tumblr Marketing B2B 245

Convince & Convert

NOVEMBER 20, 2015

Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. Sponsored Blog Content Achieves Multiple Advertising Objectives. The Rise of Subscription-Based Advertisers.

Advertising 60

Advertising Data Collaboration Blogger 60

Buffer Social

APRIL 11, 2017

In contrast, as mobile has increased its dominance across the web, Facebook has seen a drop in original user-generated content shared to its platform with a 21% decline reported between mid-2015 and mid-2016. Immersive storytelling through Instagram Stories engages and invites our community to be part of an adventure.

Feed 110

Feed Feedly News Social Media 110

Unmetric

SEPTEMBER 27, 2019

The brand’s content strategy is a mixed bag that includes live events’ coverage, video clips, and images that win them a ton of engagement. The “Share a Coke” campaign which allowed people to order personalized Coke bottles through Facebook did phenomenally well for the brand winning them tons of engagement and loyal followers.

Brands 72

Brands Facebook Campaign Sports 72

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Buffer Social

AUGUST 18, 2016

When it comes to the marketing channels that drive attendance, hype, and engagement, social media is right near the top. To discover which types of posts event-goers engage with most, our team at Eventbrite looked at over 25 million social media event posts to see just how people tweet, snap, and share about events online.

Eventful 40

Eventful Social Media Data How To 40

Webbiquity SMM

DECEMBER 2, 2014

Internet advertising will make up 25% of the entire ad market in 2015. Videos on landing pages increase conversions by 86%. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). And yet – only 20% of CMOs leverage social networks to engage with customers. NewsCred ).

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NewsCred Statistics Social Media B2B 273

Buffer Social

AUGUST 1, 2016

And we continue to learn new things about how best to grow our numbers and engage with our audience — all of which we’re excited to share with you. 7,297,416 reach – Content Curation with Matthew Knell. Some of the most unique topics: Fun in Social Media (for April Fool’s Day 2015!). Living Your Passion.

Twitter 40

Twitter How To Storify Communities 40

Buffer Social

SEPTEMBER 29, 2016

Moments were first released in October 2015, with Twitter and selected partners able to curate stories on a range of topics, including News, Sports, and Entertainment. It’s a powerful Twitter feature, continuing to help build community as we engage specific topics and events. Curating tweetstorms. Let’s jump in.

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Twitter Curation Embedding Meme 40

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. We can take a bigger look at the conversation and give a broader picture of what people are saying.”. Nobody can manually be 100% up to date on every conversation trend across every community. You just have to be great at curating!”.

Trends 60

Trends Marketing Forums Microsoft 60