Oktopost

OCTOBER 23, 2019

Marketers are always looking for new ways to engage and depending on your audience a well-curated Spotify playlist may be something to add to your repertoire. For a deeper dive into the update, check out Larry Kim’s overview on INC. Spotify adds new Facebook sharing option. This is an interesting item to include here but stay with me.

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Marketing YouTube Overview Instagram 110

Convince & Convert

FEBRUARY 25, 2016

However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful combination in driving fan engagement. During each event, Snapchat curated and packaged Snaps from each event into a video stream shared globally as a NASCAR Live Story for 24 hours.

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Socialmedia.biz

FEBRUARY 11, 2019

According to experiential cognitive processing , people are more likely to engage with content that’s relatable and appeals to their emotional quotient. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow.

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Social Media Sentiment Analysis Study 88

Rebekah Radice

MARCH 16, 2015

Producing quality content, whether it’s created or curated, is essential to promoting and growing your business online. The only way you can create meaningful relationships is to consistently engage. Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015.

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Waxing UnLyrical

JULY 27, 2015

Why: “With participation marketing, companies can take a view of working with influencers of different types to produce a variety of benefits – all through content,” says Lee Odden , as he shows how a “mutual investment in creating useful and engaging content can pay dividends for all involved.”

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Convince & Convert

AUGUST 24, 2015

From government to media, pop culture to technology, Zignal Labs has curated exciting chatter and insights about what’s happening right now around the globe, and what we can learn from its impact. sf — Veronica Arrieta (@four_threads) August 17, 2015. SUBWAY® (@SUBWAY) August 18, 2015.

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Buffer Social

DECEMBER 19, 2017

We think social media is becoming more for engagement and brand building than referral traffic and revenue. So a top social media post to us is one that generates the most reach and engagement. These social media posts are ordered according to their reach rather than engagement as it’s easier to get that data. 778 shares.

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Social Media Study LinkedIn Instagram 108

Rebekah Radice

APRIL 27, 2015

The chance for increased engagement, interaction and shares. Marie Forleo actively uses video to engage her audience. Posted by Marie Forleo on Wednesday, April 22, 2015. Check what time is best to post and what type of content receives the most engagement. What to Do to Increase Facebook Engagement.

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Convince & Convert

AUGUST 7, 2015

Lowe’s (@Lowes) August 5, 2015. highlight to tweet) Providing that your content is relevant, useful and engaging to your audience, marketers should be asking themselves how to curate and maximize the content they’re creating. 7itdsjovZ8. Get more content like this, plus the very BEST marketing education, totally free.

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Retail Campaign Curation Newsletter 60

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Of the content created, Capital One turned nine of the images into Instagram ads. Power Duo: Visual Storytelling and Advertising.

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Instagram Brands How To Campaign 60

Jon Loomer

JANUARY 21, 2018

20, 2015: No more hoaxes. 18, 2017: No engagement bait, either. Is engagement bait good? Engagement bait was used for one reason: To trick the algorithm into thinking that you’re creating good, quality content. Expecting users to curate the content they want to see at the levels they want doesn’t work.

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Audiense

MAY 10, 2016

In Dublin, we have a social inbound team who work on any questions people have on social, as well as all engagement. — Airbnb (@Airbnb) December 15, 2015. You just have to be great at curating! Holly Clarke , EMEA Marketing Manager, Airbnb. Rainforest. Volcano. 'Nuff 'Nuff said.

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Convince & Convert

MARCH 5, 2015

The campaign is running across the company’s social media channels, including Facebook, Twitter, Instagram, and Tumblr with a series of curated images and quotes showcasing personalized Chuck Taylor All Stars. hannah (@ughjinxx) March 2, 2015. hannah (@ughjinxx) March 2, 2015.

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Communities Case Study Tumblr Campaign 60

ProBlogger

AUGUST 30, 2015

Read How to use Google Analytics to Measure Engagement on Your blog to learn how. re-engagement campaigns can improve list health. You can learn more about email engagement campaigns via this great course at Hubspot. These are posts that curate photos from the Instagram community according to them.

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Training Eventful Tips Analytics 20

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Videos might overtake images as the most engaging type of content. Caption length doesn’t affect engagement. To engage them, you have to create similar high-quality images and videos. Later posts do not decline in engagement. percent of U.S.

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Study Instagram Hashtag Research 111

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. From the moment of initial contact, engagement, and into long-term retention, brands are using journey mapping to analyze and fine-tune their entire tunnel through the content they put out. Journey Mapping.

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Content Tips Analysis Curation 60

Buffer Social

OCTOBER 1, 2018

According to Twitter, here are some of the factors it considers: The tweet itself: its recency, presence of media cards (image or video), and overall engagement (including retweets, clicks, favorites, and time spent reading it). You: tweets she found engaging in the past, how often and how heavily she use Twitter. Never do clickbait.

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Organization Flipboard Social Media Company 108

ProBlogger

APRIL 5, 2017

Your company can and should have a blog in order to bolster your online presence by reaching new audiences and engaging existing ones, and establish your company as a leader in its field. James Aschehoug is the co-founder of URIJI JAMI created in 2015, he is a British and French national based in London.

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Oktopost

JUNE 28, 2023

Putting yourself out there is never easy, particularly when driving engagement on social media feels like a game of part luck, part guesswork. So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions.

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Social Media Engagement Strategy B2B 62

Kikolani

JUNE 23, 2015

If you would like to meet some new peeps, get some new fans and build some… Posted by Boom Social with Kim Garst on Friday, June 5, 2015. Similarly, using non-peak hours, i.e., just before and after work hours is said to increase your Facebook post’s organic reach as well as engagement. Participate in exchange shout-outs.

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Buffer Social

AUGUST 24, 2017

Engagement rates. Is your target audience more engaged on Instagram or Snapchat? Since the decision, we’ve grown our Instagram account by more than 20,000 followers and increased engagement by nearly 300%. Engagement. Engagement level. Engagement seems to be higher on Instagram than Snapchat.

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Instagram Cost Comparison Analytics 111

Social Media Marketing

APRIL 3, 2013

Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015. Storify is a platform that allows you to curate content from other social networks - videos, tweets, blog posts, etc. and may very well point to the future of content.

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Social Media Flipboard Storify Reddit 160

Convince & Convert

APRIL 7, 2015

Youtility for Internal Communication, then, would mean focusing on listening to understand what employees need to be more engaged and how the company can improve the employee’s life by providing it. Employee engagement is one of the most common and important goals for a communication function. in January to an average 32.9%

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How To Yammer Metrics Statistics 60

Ignite Social Media

JUNE 1, 2016

Even though Twitter had gained a lot of attention, Facebook has surpassed it in terms of audience, engagement and all other aspects. If the brand does not post something new for days or even weeks on Facebook, the engagement is much higher on Facebook than Twitter (even though it posts regularly on Twitter).

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Trends Social Media Strategy How To 60

Sprout Social

JUNE 16, 2016

The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. For early adopters like Starbucks, Red Bull, Gucci and Levi’s, Instagram was a new channel to build brand exposure and engage in a dialogue with current and prospective consumers. Curate Your Feed.

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Instagram Tips UGC Hashtag 40

Socially Sorted

DECEMBER 20, 2015

What I AM saying is this: Pick one platform and make it your primary focus – get systems and consistency in place on that platform so it’s easy and it begins to take you less hours each week to create, post and engage (not more) – Then and only then move on to another platform. A mix is good! . #3 Click To Tweet.

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Content Instagram Curation Strategy 55

Sprout Social

NOVEMBER 15, 2016

In fact, social media’s influence runs deeper than customer engagement. We recently launched Bambu , an employee advocacy platform that makes it easy for companies to curate content for employees or brand ambassadors to share with their social networks. Use a social media management tool to monitor the engagement with your posts.

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Social Media ROI Loyalty Social Networking 40

Buffer Social

JULY 27, 2016

Lifting the limit on content creation from what can only be created within the app has a huge upside when it comes to creating engaging stories for Snapchat. In 2015, Snapchat Discover made the network a media destination by providing publishers with a mobile-first way to share editorial content.

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API Marketing comScore Video 40

Audiense

SEPTEMBER 16, 2016

They self-regulate, give each other around 2 hours between posts, and curate images directly from their assignments, their travels and their lives. A photo posted by Where Love Is Illegal (@whereloveisillegal) on Sep 1, 2015 at 3:29pm PDT. And it’s working. WhereLoveIsIllegal is a @witness_change project developed by @hammond_robin.

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How To Marketing Authentication Project 60

Waxing UnLyrical

DECEMBER 19, 2014

For me, though, it actually meant less time online than before, because now I was engaging in more proactive business development, pulling together teams for larger pieces of business, and moving closer to my goal of heading a “social PR” strategic consultancy , as opposed to running a typical PR shop that happens to *do* social media.

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Curation Consultant Social Media Activities 258

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Being successful with social media for business comes down to creativity and engagement. billion on social media advertising in 2015. Engage With Your Customers.

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Rebekah Radice

JANUARY 11, 2016

. — Samuel Pavin (@SamPavin) November 18, 2015. A1: You need a message, an offer, a target audience, focus on their problem, engage #influencerchat https://t.co/8dkdlwvowN. — Ivana Taylor (@DIYMarketers) November 18, 2015. Engage with people. A7) Create #content AND curate to support it. 8dkdlwvowN.

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Social Media Loyalty Hubspot Campaign 121

Oktopost

APRIL 4, 2023

We curate our feeds and, for the most part, decide who will get that free and regular access to us. A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. Besides paid ads, our feeds unravel at our discretion.

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Social Media Marketing B2B Banking 118

Rebekah Radice

JUNE 12, 2015

link] pic.twitter.com/WGtwyRVoiA — Paige Sandhu (@paige_sandhu) May 28, 2015. Beki Winchel (@bekiweki) June 11, 2015. Odd Duck Social (@OddDuckSocial) June 11, 2015. pinchat pic.twitter.com/IPZLCZmpw8 — Ahalogy (@Ahalogy) June 4, 2015. Kim Vij (@EducatorsSpin) June 4, 2015. A1) Optimization. Take it seriously.

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Strategy Tips Marketing Storify 131

Myrland Marketing

JULY 6, 2018

Alerts: 70% (87% in 2017, 77% in 2015, 63% in 2014). Newsletters: 59% (67% in 2017, 76% in 2015, 77% in 2014). He said that data suggests it is better to err on the side of “more curated” versus “more inclusive” when trying to decide how many stories to reference. Listen & Engage: 2018: 23%. Research Reports.

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Survey Content Research Curation 54

Hootsuite

FEBRUARY 17, 2022

In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. Shop from Style Guides: Pinterest curates their own style guides for popular home decor terms like “living room ideas,’ “mid-century,” “contemporary” and more. Be sure to Pin relevant, engaging content that isn’t a product as often as you do product posts.

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How To Metadata HootSuite Retail 111

Hootsuite

SEPTEMBER 2, 2021

The most significant advantage of audio social media platforms and formats is the high attention and engagement you’re likely to get from opt-in listeners. Videos made purely to sell aren’t going to engage viewers. Retargeting, e.g., creating custom audiences based on who has engaged with your Facebook/Instagram Shops.

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Types Social Media Statistics HootSuite 145