Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology.

Brands 131

Brands Message Boards Training Social Media 131

Social Media Strategery

JANUARY 20, 2014

Sure, there aren’t usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc. Here are seven ways brands will spend more money on social media and content marketing in 2014: Creating content.

Social Media 104

Social Media Compete Cost Syndication 104

Ignite Social Media

FEBRUARY 2, 2023

I saw a HubSpot survey recently where a big number of marketers, I think it was about 87%, said that they would do less content if it meant they could do better content. I saw a HubSpot survey recently where a big number of marketers, I think it was about 87%, said that they would do less content if it meant they could do better content.

Influencer 85

Influencer Social Media Hubspot Travel 85

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

SocMed Sean

JUNE 23, 2017

Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends every year, once said “ Mobile to overtake fixed Internet access by 2014 ” and looking at current technology trends we can easily say that statement continues to be true and bold. What language does your target audiences use naturally?

Organization 182

Organization Mobile Apple SEO 182

Social Media Strategery

SEPTEMBER 3, 2015

It’s no wonder, then, that the “sharing economy” is estimated to be $110 billion (and growing fast), according to a November 2014 Leo Burnett study. What if a tool brand created a branded online community where customers were able to buy, sell and share their tools with a very targeted and engaged group of people?

Hotels 50

Hotels Library Survey Buy 50

Proactive Report

OCTOBER 2, 2013

Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. Watch for comments and engagement and respond as fast as possible. Use these engagements to start positive conversations and build a community of interested, supportive fans. Monitor engagement on all content.

Marketing 66

Marketing Syndication Sentiment Survey 66

Convince & Convert

APRIL 7, 2015

Internal Communicators face a similar information challenge inside of an organization. The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Employee engagement is one of the most common and important goals for a communication function.

How To 60

How To Yammer Metrics Statistics 60

Buffer Social

SEPTEMBER 20, 2017

This post originally published on July 16, 2014. Step 6: Automate and engage. For the first part of this decision, you can reference the audience research and demographics from surveys like those conducted by Pew Research. Videos are ideal for engagement. We saw others doing it spectacularly well.

Social Media 112

Social Media Strategy How To Marketing 112

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. But, I pushed on with it. I did it for you. That''s what I do. I''m a giver. and that''s not legal). Tons of them.

Data 101

Data Marketing Sentiment Advertising 101

Social Media Marketing

APRIL 3, 2013

Google+, Pinterest and Yelp also have made strides since the last year's survey from Constant Contact. Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015. Still, Facebook dominates in this space.

Social Media 160

Social Media Flipboard Storify Reddit 160

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Socialmedia.biz

OCTOBER 29, 2016

Third, use of images was rated as the most important social media optimization tactic, in a 2014 survey by Adobe and Software Advice.” She was also recently named an Inman Top 100 Most Influential Leader for the second year in a row, and was one of the Top Ten Most Shared Content Marketers of 2014. Read more). Rebekah Radice.

Influencer 60

Influencer Social Media Resources HootSuite 60

Buffer Social

JULY 18, 2016

Buffer (@buffer) January 15, 2014. Asking for engagement. Asking for engagement. Buffer (@buffer) July 23, 2014. Buffer (@buffer) August 9, 2014. Buffer (@buffer) September 7, 2014. Like this Tweet from Ellen DeGeneres , the most popular tweet of all time: — Ellen DeGeneres (@TheEllenShow) March 3, 2014.

Curation 40

Curation Trends Study News 40

Proactive Report

JANUARY 30, 2015

Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. year-over-year.

Skills 40

Skills Reputation Influencer Press Release 40

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. What type of posts generate the most engagement on Facebook? Reddit and StumbleUpon drive the least engaged visitors. And yet – 80% of brands advertised on social media sites in 2014. Only 20% of CMOs use social networks to engage and collaborate with customers. Believable.)

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

OCTOBER 26, 2021

In fact, 49% of HR professionals say their organization plans to increase virtual methods of recruitment and candidate engagement. Nine out of ten brands now use some manner of social media to source, attract and engage their new recruits. Consistently engage your social audience. Consistently engage your social audience.

Applications 106

Applications Cost Team LinkedIn 106

Socially Sorted

MARCH 4, 2016

I recently surveyed my audience and I asked them “What is your biggest challenge when it comes to visual content creation?” Post Planner also has a star rating to help you choose the content that is already proven to be performing well (content your fans are likely to engage with!). Image by Shutterstock.

Social Media 97

Social Media Content Template Templates 97

Hootsuite

APRIL 11, 2022

By automating these basic tasks, you free up your human agents to efficiently handle higher-value engagements that require a 1:1 conversation. French beauty retailer Merci Handy, who has made colorful hand sanitizers since 2014, saw a 1000% jump in ecommerce sales in one 24-hour period. Source: Seattle Ballooning.

Retail 97

Retail FAQ How To Survey 97

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. How do I grow my follower count?

Questions 141

Questions Social Media HootSuite Marketing 141

Webbiquity SMM

MAY 23, 2017

Share your expertise: Online communities and forums. They effectively use content to establish subject matter expertise in this area and to build a community of like-minded people who can share and add to the conversation in order to become a thought leader in this space. In fact, spending for online videos has gone up 114% since 2014.

B2B 199

B2B Strategy Marketing Microsoft 199

Webbiquity SMM

JANUARY 17, 2011

Marketing Salary Survey: Social Media Marketing by Aquent. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Roundup of the Top Internet and Social Media Statistics by Awareness Community. billion by 2014. How much are you worth? Find out in this report.

Research 212

Research Social Media B2B Marketing 212

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Agencies, are there any other services you provide likely to grow 34% each year?

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Webbiquity SMM

MARCH 31, 2015

The blog must be aligned to strategy or you are doomed”), how to create a blogging strategy, how to get people inside and the company engaged with the blog, how to drive conversions, and more. The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. These tips still work for 2015! Stuck for post topic ideas?

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

NOVEMBER 12, 2013

Less than half view social media as important for supplier/partner engagement. ( anticipate an increased budget for 2014, while just 3% foresee spending reductions. In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. e-Strategy Trends ). eMarketer ).

Statistics 229

Statistics Social Media B2B Journal 229

Convince & Convert

JULY 29, 2015

There’s a good chance you’re already creating more content in 2015 than you did in 2014. Think of a survey tool or an interactive infographic. Interactive Content Marketing Means More Sharing and Engagement. Personality Insights Demo from IBM’s Watson Developer Community. That’s the challenge.

Content 60

Content Marketing Startup Template 60

Webbiquity SMM

JANUARY 5, 2016

Here are eight types of content Celina Jones advises you should consider publishing to engage your prospects and customers. 5 Engagement-Driven Elements You Should Add to Every Blog Post by Content Marketing Institute. Everyone wants engagement from their content, notes Neil Patel. So is your content boring? by MarketingSherpa.

Content 60

Content B2B Marketing Hubspot 60

Hootsuite

OCTOBER 1, 2019

According to one survey of Canadian Instagram influencers, when asked what the worst thing about the change was, 41% reported that it has resulted in lower engagement. But whether you’re feeling the pinch or feeling the love, likes are still a key measure of success, engagement and reach on Instagram. Post incredible photos.

Instagram 111

Instagram Geotagging How To Tourism 111

Sprout Social

OCTOBER 17, 2016

The other way businesses and social media marketers use Twitter is for communication. Instead of sending out thousands of paper surveys or forcing customers to complete online forms, you can head to Twitter to see how customers feel about your brand. The most effective way to grow your Twitter account is to engage with others.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

APRIL 27, 2021

Inxpo (founded in 2004) added surveys, games, and social media integration. ” Virtway Events (2014) created 3D, 360-degree virtual reality (VR) worlds for online events. 3) It provides more options for engagement. Virtual event platforms evolved beyond webinars. 2) It makes influencers easier to find.

B2B 323

B2B Influencer Social Media BuzzStream 323

Sprout Social

FEBRUARY 21, 2020

The company hit the scene in 2014, offering camera lenses to attach to mobile phones. We’ve never hired a social media manager or a community manager,” he said. Recognizing the unique needs of social engagement across channels, Brian’s team adopted a content-first philosophy. “As pic.twitter.com/RizferGaNh.

Resources 81

Resources Team Education Template 81