Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Content is no longer king.

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Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry.

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Pixlee

FEBRUARY 21, 2018

That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report. In a previous blog post, we aligned Rothenberg’s message with that of our Top 25 Digitally Native Vertical Brands report of 2017. Madison Reed. American Giant.

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Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Writtent Blog

AUGUST 2, 2013

It may be a rare occasion when content marketers, social media marketers, sales professionals, and CEOs all see eye-to-eye on a topic, but it happened in businesses worldwide this week. It’s been an incredible week in the content marketing realm, and we’ve had a blast curating a list of our favorite stories from around the web.

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Social Media Marketing

APRIL 17, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Hootsuite

OCTOBER 27, 2021

Facebook followed suit with its own blue verification checkmark in 2013. Getting verified on Facebook is a great way to establish brand credibility online. Both large brands and local businesses can be verified on the platform. This might be the case if your brand uses different names in different markets. Step 4: Wait.

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Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Define the types of content that work best on each platform. Of the five major platforms in our social media strategy guide, TikTok is (currently) the only one dedicated to video content.

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Hootsuite

APRIL 7, 2022

Interest in TikTok continues to surge, with no signs of slowing down: Despite those staggering statistics, brands have been slower to embrace the platform. But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform. Sound familiar?

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Mindjumpers

MARCH 7, 2013

“Companies and brands are becoming media outlets”, by now that statement is a few years old, but what does it mean, and how do you best leverage this way of thinking for a company or a brand? Relevance is thus key to break through the increasing consumption of content. They are in no particular order: News. Social behavior.

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Hootsuite

APRIL 14, 2021

It often takes something special to stand out as a brand on social media. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. And how to do it in a way that’s measured and true to your brand.

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Writtent Blog

JUNE 4, 2013

Every marketer’s dream is to create a piece of viral content. Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates. People share content that makes them feel a certain way. Image Credit: Voltier Digital /ProBlogger.

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Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. The purpose here is to identify the pieces we see as integral parts in developing the Social Newsroom and incorporating it into a brand’s social media strategy.

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Hootsuite

FEBRUARY 17, 2022

Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. Brands from other countries can set up Pinterest storefronts and direct users to their ecommerce stores for checkout.

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Writtent Blog

JUNE 25, 2013

Your content is really only as good as its context. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing.

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Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. I encourage you to read through the list of news feed updates Facebook has made since August of 2013. Facebook just wants to force brands to pay.

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Your Escape From 9 to 5

APRIL 15, 2022

For brands and organizations, the challenge lies on getting noticed amid a universe of web pages, articles and videos freely accessible on the Internet. Working with an SEO company is preferred by most brands, some even put up a division and hire talent for this purpose. Content is (still) King. Creating High-Quality Content.

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ProBlogger

JANUARY 6, 2013

Welcome to the 2013 edition of Bloggers To Watch. My work has changed a lot over the past year – I’ve been focused a lot on the Australian blogger community, and on curators – so this post is very centered on those communities. I love that she was experimenting with visual curation before such a term existed.

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Buffer Social

JULY 6, 2017

Posting the same content across platforms. Sharing only our own content. Not curating user-generated content. Not targeting specific audience for our content. As we have been producing a lot of content on our blogs and podcast, we had many things to share. Fewer channels, more focus, better content.

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Buffer Social

MAY 30, 2023

Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). Move over software — there’s a new world eater in town.

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Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Bundle Articles into an eBook.

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Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

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Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Bundle Articles into an eBook.

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Screencast Content eBook Film 87

Hootsuite

AUGUST 18, 2021

the "blue" market, circa 2013. Social is only becoming more important to the bottom line , and if your brand doesn’t support your social team’s long-term learning, savvier competitors will beat you to the punch. The basics might cover planning a social content calendar. By 2026, brands will be spending 24.5%

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Audiense

AUGUST 4, 2017

Forbes identified that the electronic dance music market , has grown by 54% between 2013 to 2016 2 highlighting the clear value this genre has brought to the music industry in recent years. Through the power of influencer marketing brand expansion is well within reach. Uniqueness to the audience. How their personality aligns.

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Socialmedia.biz

JULY 9, 2018

In their 2013 Internal Audit Capabilities and Needs Survey Report , Protiviti, a management consulting company found that a staggering 73% of organizations don’t have a social media policy in place for their employees. Posting provocative, derogatory, slanderous or inflammatory content. What is a Social Media Policy?

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Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. So, how do you “bell” an influencer for your brand?

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Convince & Convert

MARCH 29, 2013

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Please Support Our Sponsors. ” Holy Social!

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Writtent Blog

MAY 21, 2013

You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. What is a Content Style Guide? Even the world’s most brilliant writers can’t deliver relevant web content unless they know their audience.

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Writtent Blog

JULY 18, 2013

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. To inspire your efforts, we’ve curated recommendations from 13 of the brightest minds in the industry: 1. Break through a cluttered content landscape.”. Her recommendation?

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Janet Fouts

JANUARY 1, 2013

Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. Publish a magazine style page on any topic you like, then populate it with content you curate from your desktop or your mobile device. I already loved the Scoop.it Available for iPhone, iPad, or Android. Sprout Social.

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Ignite Social Media

JULY 24, 2018

Or if you’re just looking for some great content to consume. As of this post, he’s visited 21 countries so if you’re looking for a place to go (or an influencer to work with your brand on traveling) check out his blog. Launching his blog in 2013, Christian documents his day-to-day living between New York and the Caribbean.

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Kikolani

DECEMBER 7, 2012

Blogging / Content. How to Use Google Reader to Find & Share Content - Learn how to use Google Reader to find the best content to share. 14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts.

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Kikolani

MAY 10, 2013

Blogging / Content. Improve Your Content’s ROI in 9 Steps – If your team is struggling to provide results for clients, it’s time to take steps to boost social traction. 24 Brilliant Bloggers Talk About Content Curation – True content curation isn’t just about bookmarking a link so you can come back to it later.

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Writtent Blog

JULY 10, 2013

As consumers worldwide increasingly swap out their laptops for more nimble, portable devices, your marketing budget and content need to shift to fit, or you risk being left behind. billion mobile subscribers worldwide, and this figure will reach 7 billion by the end of 2013. 48% of US households will own at least one tablet by 2013.

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Buffer Social

SEPTEMBER 24, 2018

This week (episode #113) we’re chatting about all of this and more: How two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may not be as difficult as you think. Part II: Instagram working on a brand new standalone shopping app.

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Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? For example, when fashion brand ASOS had 17,000 bags printed that misspelled “online,” they were quick to point out the mistake and poke a little fun at themselves. Those were both successful attention-grabbers in real-time.

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