The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel. Here is the version that is live on the website.

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Oktopost

MARCH 21, 2019

In 2009, Twitter made it possible to search via hashtags, which meant anyone could find accounts to follow or participate in conversations via hashtags. Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. How to Use Hashtags on Facebook. Suddenly, it all made sense.

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Hashtag LinkedIn Instagram Twitter 134

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

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comScore Review Klout Marketing 156

Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Like, for example, that script that suggests the best time to post on Facebook or send your email. Or worse, that AI will end civilization? Will people (e.g.

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Analytics Influencer Issues Metrics 164

Convince & Convert

MARCH 4, 2010

But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition.

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Metrics Strategy How To Tourism 132

Akamai Marketing

APRIL 4, 2011

640 Million on Facebook. Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Think about it – when you go to a Facebook page or a blog, do you always comment? Probably not.

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Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 29, 2011

your own set of metrics. By the way, “sucking less&# is not a measurable metric, get your own. Think beyond the marketing team. Are you hoping to help along your SEO efforts? Then live it. Then measure it.You can use Google Analytics, PostRank or even (GASP!) Why should your customers care?

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Press Release Technorati Klout Metrics 238

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. In both of these aspects of search engine marketing, you begin by learning. Here’s why. Much like SEO.

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SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. The answer is no, but it’s still a metric that is close to Larry Page’s heart.

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Marketing SEO Case Study Small Business 264

Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! Main | SES Chicago 2009 Video: Were you naughty or nice? What is your overall marketing strategy? What are your marketing/business goals for your social media marketing?  Below are there suggestions: 1. How will you measure? What

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Social Media Marketing Paid Search SMS 133

The Marketing Blog

AUGUST 3, 2010

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. The bottom line is, Facebook isn’t a one size fits all solution.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Social Media B2B Marketing SEO 249

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.

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Social Media Klout Policies Forums 188

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

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Eventful Twitter Klout Policies 116

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

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Social Media Case Study Marketing Study 153

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

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News Social Media Marketing Paid Search 100

agora pulse

MARCH 24, 2020

(For example, how Facebook ranks posts is different than how, say, Instagram’s feed work.) More info about algorithms: Google’s BERT Update: Embracing Customer-Centric Conversational Marketing. More info about analytics: Social Reporting Metrics That Really Matter. Your Social Media Content Marketing Checklist.

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Social Media Social Media Management Meme Hashtag 94

Adam Sherk

DECEMBER 18, 2012

Beyond Facebook Insights: Useful Facebook Analytics Tools. 5 Good Ideas for News Media Facebook Pages. 5 Good Ideas for News Media Facebook Pages. SEO Metrics for Publishers: How are You Tracking and Measuring Success? My Top 10 Posts of 2009 on News Media, SEO and Social Media. Have a great 2013.

Press Release 119

Press Release SEO Digg Sports 119

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall. Will you help us?

Social Media 227

Social Media Metrics Flickr Industry 227

Akamai Marketing

MARCH 1, 2011

Another tool I found, which I like using is the Facebook Insights that shows when you get unsubscribes as well. A new tool that is pretty cool in that it shows you people who unfriend you on Facebook (only on personal Facebook Pages, no Business Page functionality yet) is Better Facebook: [link] for business FB accounts… Thanks!

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Tools Klout Policies Tourism 160

Waxing UnLyrical

APRIL 14, 2011

It was a rollicking chat, more than 250 tweets, around three questions: @CommAMMO Each of us has a personal Bete Noir — mine is “value of a Facebook fan. The question of facile answers to complex questions centered on the Facebook fan question, which I’d lamented several times, most notably a month ago. Good grief!].

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ROI Metrics Tourism Reputation 173

Kikolani

MARCH 31, 2010

This guest post is by Justin McGill, founder and CEO of SEORCHERS (read: [surch-ers]), a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. With the breakthrough announcement by Webtrends, social media marketing has entered a new phase of development.

Analytics 128

Analytics Social Media Marketing Statistics 128

Firebelly

FEBRUARY 26, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. Facebook Secures Patent for News Feed By Ben Parr A new patent awarded to Facebook this week could have some big implications for the entire social media industry. Below, we discuss ten important Social Metrics for companies. But now what?

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Feed Reader Marketing Paid Search Metrics 100

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model.

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Review Company Klout Policies 142

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week. View an alternate.

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Social Media Marketing Hubspot Paid Search 100

Techipedia: Tamar Weinberg

JANUARY 14, 2009

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. Jeremy Schoemaker asked a number of online marketing experts about their definitions of search engine optimization. But “social media marketing expert?&# What is the Definition of SEO?

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SEO Social Media Marketing Reputation 162

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. 1) If you don’t already: jump on Twitter, Facebook, YouTube and create an account for yourself (not your business, not yet ).

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

FEBRUARY 8, 2011

The Freemium model is kind of interesting for Pro Bloggers: it allows registration (in exchange for free use of analytics) to be included in a list of influencial bloggers, making the blog information accessible to professional marketers using PostRank’s additional services (I imagine). What do you use to track post engagement?

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Postrank Analytics Tools Klout 134

Jason Yormark

DECEMBER 28, 2009

From old school marketers simply updating their titles to stay with the times, to recent graduates who know how to use Twitter or Facebook. Social media marketing certainly could use some certification to start with. Social media marketing certainly could use some certification to start with.

Social Media 197

Social Media Radian6 Small Business RSS 197

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Many businesses are past the point of asking the “should we be on Facebook&# question.

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Facebook Social CRM Consultant MySpace 122

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

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Mobile Klout Policies Tourism 124

Convince & Convert

JULY 16, 2013

These articles uniformly advised social media marketers to track these data points, but there seemed to be something missing — namely the fact that the metrics which work wonders in other channels are irrelevant to social. I started my first blog in 1996 and joined the early waves of adopters for Facebook and Twitter.

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Data How To ROI Survey 148

Akamai Marketing

MARCH 9, 2009

By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! All Rights Reserved.

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Eventful Klout Tourism Policies 100

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. “Having a Facebook Page is a Sufficient Social Media Strategy&#.

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B2B Social Media Metrics Study 154

Jason Yormark

AUGUST 13, 2009

They have already made quite a name for themselves with their savvy marketing/community approach, and more importantly, their amazing doughnuts. One visit to their Facebook page and you’ll see comment after comment of already loyal customers gushing about this flavor and that flavor and sharing their feedback about how to do better.

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Examples Social Media Social Networking Community building 249

Waxing UnLyrical

NOVEMBER 1, 2010

PRSA has been one of the leading proponents of the Barcelona Principles , which seek to establish new metrics for practitioners to measure the value of their results. So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. pts Settings.

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Class Education Metrics Creative Commons 258

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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Marketing Feed Reader Paid Search SMS 100