Trending Articles

Instagram Shares New Tips on How to Instagram Reels for Marketing

Social Media Today

There's a heap of helpful tips for those looking to incorporate Reels into their digital marketing approach

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Creating Emotionally Driven Content in a Regulated Industry

Oktopost

Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When it comes to a social media crisis, we know it’s not if, but when.

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Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments

Social Media Today

Instagram continues to merge its video options

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How audience intelligence helped a leading medical technology brand to shape a winning, client-first strategy

Audiense

Your customers should be at the centre of all your business strategies. Audience Intelligence

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Top 6 Social Media Trends to Expect in 2023  

Ignite Social Media

Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. . Of course, brands need to have a social media presence — but it’s not enough to just be present.

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More Trending

10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms.

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How to create an audience-engaging social media workflow in 6 steps

Audiense

It’s no secret that to stand out in today’s crowded social media landscape, you have to go the extra mile. Meaning, you need to offer more value to your (potential) audience than the odd meme followed by a very-subtle-but-not-really plug to whatever you’re selling. Audience Intelligence

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Ask Buffer: How Can You Batch Content for Social Media?

Buffer Marketing

Question: I have a lot of great ideas, but I find that I don’t have enough time to make all of them come to life. What do you recommend? Creating content can be fun, especially when you have many ideas to work on, but it’s also super time-consuming.

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Writing for Social Media in 2022: Tips and Tools

Hootsuite

Writing for social media is not an easy job. . You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand. You have to quickly — and wittily — react to trending topics.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Tests ‘Subscribers Only’ Posts to Enhance Creator Offering

Social Media Today

Meta continues to try out more creator tools to help boost subscriptions and community

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Leveraging Social Data for Better Engagement

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind.

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How to build a Discord community your audience actually wants to join

Audiense

If you're a digital marketer, you know how important it is to keep an eye on the latest trends and platforms online. Part of this means evaluating whether expanding to new platforms will push your marketing to the next level.

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Deliver Content One Buyer at a Time to Drive Sales Success

David Meerman Scott

Marketers understand that content drives action and many organizations now create original content—websites, blogs, video channels, social feeds, podcasts, and the like—as an essential way to reach buyers.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

6 Ideas to Make the Most of Your Instagram Bio

Buffer Marketing

When you want to make an impression on people, you no doubt do things to enhance your personality. You wear the clothes that suit you best or if you’re a business, show off the best of your packaging and messaging.

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Meta Detects New Covert Influence Campaigns Run from Russia and China

Social Media Today

Meta's latest discoveries underline the potential dangers of political manipulation efforts online

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How to Create B2B Videos That Stand Out

Oktopost

Video has been part of digital marketing since the early days of the internet, and it only continues to get more and more relevant. In fact, marketers feel better about their video ROI than ever before, and people now watch twice as much video overall as they did in 2018.

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Iran Shuts Down WhatsApp And Instagram As Protests Spread

Forbes Social Media

As protests continue over the death of a woman in police custody in Iran, access to Instagram and WhatsApp has been blocked. Cybersecurity /cybersecurity Innovation /innovation Cybersecurity /cybersecurity Social Media /social-media technology

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Stop Vomiting Words

David Meerman Scott

“Never in the history of humanity have we vomited more words in more places with more velocity,” say the authors of Smart Brevity: The Power of Saying More with Less. writing copywriting Books Best Practices

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Chatbot Analytics 101: Essential Metrics to Track

Hootsuite

To get the most out of your chatbot , you need to dive into chatbot analytics. Implementing conversational AI can be a huge asset to your business. But to maximize your chatbot’s potential, you’ll need to measure its performance.

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TikTok Could Still Face a Ban in the US as it Continues to Work Through New Data Security Deal

Social Media Today

TikTok is working with US officials to provide more transparency over its data processes and algorithms

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Sprout on Sprout: How to boost your proactive marketing strategy with Brand Keywords

Sprout Social

There’s no formula for creating a wow-worthy post on social media. A post that took hours to put together can be met with little fanfare. Off-the-cuff ideas can blow up at random. At the end of the day, it’s more random than not. Your social media engagement strategy is a different story.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Ariana Fletcher Shares How Being A Top Influencer Positioned Her To Be A Successful Businesswoman

Forbes Leadership

Some people know Arianna “Ari” Fletcher as a social media influencer who has learned the business of influencer marketing inside and out; and has earned big while doing it. But the businesswoman and CEO of REMEDY By ARI will tell you that she’s no overnight success.

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Video Of Russian Tanks Circulates On Social Media

Forbes Social Media

Over the weekend, a video circulated on social media showed 60-year-old T-62 tanks lined up on railway cars in Russia. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

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How To Win at TikTok (According to TikTok)

Hootsuite

TikTok is not a social media platform. It’s an entertainment platform. That’s how Khartoon Weiss, TikTok’s Global Head of Agency & Accounts, described the world’s most downloaded app at The Gathering , an annual business and marketing summit held in Banff, Canada. What’s the distinction?

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

Social Media Today

The option will make it easier to invite people into your group audio and video calls on WhatsApp

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Why partnerships with Latinx creators matter to your inclusive marketing strategy

Sprout Social

September 15 marked the beginning of Hispanic Heritage Month. Like during Black History Month or Asian Pacific American Heritage Month , brands want to take the opportunity to market directly to Latinx audiences and position themselves as allies. But Latinx consumers aren’t a monolithic group.

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How To Change Caller Id on iPhone In a Few Seconds

BeingOptimist

Did you miss some important FaceTime calls because you do not know how to change caller id on iPhone? We, today is the day we will fix this issue too. Since we already have come up with a section for Snapchat, we will start fixing iPhone issues too now. You can check that at BeingOptimist.

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Product Marketing Strategy: A Complete Guide to Success

Sociallyin Insider Blog

“As seen on TV!” We’re all familiar with this type of commercial. It’s been used to advertise everything from non-stick pans to hair removal products to super strong tape. Social Media Marketing B2B Marketing Marketing Digital Marketing

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How to Download Instagram Videos: We Rank the Best Apps

Hootsuite

Some Instagram videos are too good to watch just once. But if you want to download an Instagram video to watch later, you might run into some issues. Sure, you can save videos within the app.

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