Webbiquity SMM
DECEMBER 10, 2024
Guest post by Irina Weber. Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Image credit: Videodeck.co Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant.
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Social Media Today
DECEMBER 4, 2024
A new presentation option for your LinkedIn profile/
Jon Loomer
DECEMBER 9, 2024
Meta will impose new restrictions on customer list custom audiences in 2025. Does this apply to you? What should you do? Let’s get to it… Whom Does This Apply To? These restrictions apply to advertisers using customer list custom audiences to promote the following categories: Housing Employment Financial Products and Services (including Credit) In other words, all of the Special Ad Categories other than Politics, Elections, and Social Issues.
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
Hootsuite
DECEMBER 4, 2024
Editor’s Note: We sat down with Leen Li, Chair of the Wealthsimple Foundation, to tap into her expert insights on understanding your audience. This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space.
The Social Media Hat
DECEMBER 7, 2024
Episode 47 of the AI in Marketing: Unpacked podcast, with Cathy McPhillips The post The AI Growth Engine: Accelerating Your Marketing Results appeared first on The Social Media Hat.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Audiense
DECEMBER 4, 2024
Explore how forward-thinking brands will harness audience intelligence insights to drive hyper-personalization, thrive in niche markets, and stay ahead in 2025.
Buffer Social
DECEMBER 9, 2024
Have you ever noticed that your best ideas come when you're talking things out with someone? Or maybe you're that person who needs to call a friend to think through a decision out loud? That's called verbal processing. Verbal processors feel they do their best thinking while speaking. For content creators, entrepreneurs, and professionals who are bursting with ideas during conversations but struggling to translate that energy into written content, there's good news: verbal pr
Convince & Convert
DECEMBER 8, 2024
In February 2024, Google and Reddit announced a partnership that involved Googles access to Reddits content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Googles search result pages, both through organic rankings and separate discussions sections which would often be featured in SERPs. The partnership raised a lot of questions in the digital marketing community as it obviously made Reddit an unavoidable part of buying journeys.
The Social Media Hat
DECEMBER 9, 2024
A structured approach to prompting AI content writing for great results. The post Prompt Engineering Made Easy: The RICCE Framework for AI Content Writing appeared first on The Social Media Hat.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Social Media Today
DECEMBER 5, 2024
Meta's latest Adversarial Threat Report highlights key trends from the year.
Buffer Social
DECEMBER 5, 2024
Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which type of content performs best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them.
Ignite Social Media
DECEMBER 9, 2024
I never thought Id be saying this, but one of the most frequently asked questions we still receive in 2024nearly 17 years since we opened our doors as the first social media agency in the United Statesis: ‘How can we achieve organic social media growth beyond just gaining followers?’ In response, I propose alternate methods of looking at organic growth.
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A beginner's guide to social media automation tools and getting automation right.
The Social Media Hat
DECEMBER 10, 2024
Episode 48 of the AI in Marketing: Unpacked podcast, with Corbett Drummey The post The Surprising Truth About AI Adoption in Marketing Teams appeared first on The Social Media Hat.
Social Media Today
DECEMBER 5, 2024
More insight into your X performance.
Buffer Social
DECEMBER 10, 2024
If you fail to plan, you plan to fail. OK, that’s a little dramatic — but a little planning ahead will go a long way in helping you map out your social media content for the coming months. My favorite way to start some content planning? Mapping out all the year's key dates and holidays. That’s where this hefty list comes in.
Advertiser: Paycor
Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!
Oktopost
DECEMBER 9, 2024
Social media can be a goldmine for marketing insights, but youll have to work to dig some of them out. Straightforward forms of engagement, like direct mentions, are easy to track, but you can also learn a lot from indirect mentions: the discourse hidden in untagged posts, comments, and discussion threads. With 54% of consumers using social media to research brands and products , these platforms present countless opportunities to learn what your target audience wants and their thinking if you kn
WebInKnow
DECEMBER 10, 2024
Auto marketers at seem addicted to cookies and at the same time, they seem to assume that everybody visiting the site is ready to build a vehicle.
Social Media Today
DECEMBER 5, 2024
The next big things, according to Pinterest data.
Tweaklibrary
DECEMBER 6, 2024
This is what the FBI recommends for good amidst an ongoing cyber attack – If you are an iPhone user, you can send text messages to another iPhone. Along the same lines, if you are an Android user, you can send text messages to another Android user. But, beware! As an iPhone user, you should refrain from sending text messages to an Android user.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
Buffer Social
DECEMBER 6, 2024
👋🏾 Hey folks, December’s flying by, and I feel like we’re speedrunning the end of the year. I’m deep in planning mode for January and have been thinking through how I want to spend 2025 (very proactive, I know). It got me thinking — what’s on your mind for the new year? Is 2025 your year of growth as a creator?
Oktopost
DECEMBER 4, 2024
As a Creative Strategy Lead at LinkedIn for Marketing, Wensy Antoli tackles the role of creativity in B2B marketing and reveals how B2B brands can effectively leverage creativity, nostalgia, and authenticity to build trust, engage their audiences, and drive measurable results. Listen to the podcast: Or catch us on Spotify , Apple Podcasts, YouTube and LinkedIn Live Watch the recording: Episode Summary What if the secret to standing out in B2B marketing wasn’t more data, bigger budgets, or comple
The Realtime Report
DECEMBER 10, 2024
The Psychology of Social Shopping: 9 Brand Strategies for the Holiday Rush By Adam Ortman, president and founder of Kinetic319 Ah, social shopping. The thrill of window shopping meets the convenience of online clicksa dopamine rush delivered to you right on your couch while youre curled up watching Elf and sipping a cup of hot cocoa. Bye, BuddyI hope you find your dad!
Social Media Today
DECEMBER 4, 2024
The key trends that drove engagement on TikTok in 2024.
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
Tweaklibrary
DECEMBER 6, 2024
This is what the FBI recommends for good amidst an ongoing cyber attack – If you are an iPhone user, you can send text messages to another iPhone. Along the same lines, if you are an Android user, you can send text messages to another Android user. But, beware! As an iPhone user, you should refrain from sending text messages to an Android user.
Buffer Social
DECEMBER 11, 2024
Video is the ultimate attention-grabbing medium, but what about the sound? The invisible force of audio has a huge impact on how your subscribers perceive you and act based on your content. The background music of your YouTube video can influence viewer emotions, increase attention, and impact purchase intent, according to research from Texas A&M University.
Jon Loomer
DECEMBER 4, 2024
I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an outbound link to report a conversion. Otherwise it would be a view-through conversion. But Meta’s documentation is ambiguous at best, so I created a test to prove it one way or the other. Here’s what I did… My Test I created an Engagement campaign with the following conversion location settings in the ad set: Conversion Location: On Your Ad Eng
Amy Porterfield
DECEMBER 10, 2024
Listen on… My proven strategies for maximizing your bootcamp attendance, keeping the students engaged all throughout, and boosting those conversions. Now, creating bootcamps, live webinars, and challenges is only half the battle the real challenge is getting your students to actually show up! In this episode, I break down the top 3 […] The post #739: Is ANYONE Showing Up Anymore?
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
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