Social Media Strategies Summit

APRIL 16, 2025

Once upon a time, you could feel confident that when you posted something on social media, a decent chunk of your audience would see it. Sadly, thats no longer the case. Organic reach on major platforms has been shrinking for years for instance, it dropped 18% on Instagram from January 2023 to August 2024. Image source Declining reach is a big problem for government agencies and public sector teams, which rarely have the budget to spend on social media ads.

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Buffer Social

APRIL 16, 2025

I run a Facebook group called Freelancers Who Work Smart, Not Hard , but, for ages, I managed it the hard way, not the smart way.  The hard way looks like this: trying to remember to post regularly (when I sometimes can’t even remember what day of the week it is), coming up with some of my best ideas at 3 a.m. (before promptly falling asleep and forgetting them), and posting sporadically with neither consistency nor strategy.

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Jon Loomer

APRIL 14, 2025

Meta introduced Flexible Ad Format in 2023. It seems that very few advertisers use it, but I’ve found it to be an excellent option. I’m certain that the main reason advertisers don’t use it is confusion. While the basic function of Flexible Ad Format is nearly indistinguishable from Dynamic Creative , both options exist. Advertisers also tend to have the wrong reasons for using it , and they’re disappointed when discovering it’s a bad creative split testing option.

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Ignite Social Media

APRIL 16, 2025

AI-generated influencers are making waves in social media marketing. These virtual personas promise brands full creative control, cost efficiency, and the ability to engage audiences 24/7. But do they actually work? And more importantly, should brands use them? Our take: probably not. Heres why. What are AI Influencers? AI influencers fall into two categories: Fully Artificial Influencers These are completely AI-generated personalities with no real-world counterpart.

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Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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Bill Hartzer

APRIL 15, 2025

A new tool called CLR:SKY is now available for users on Bluesky, a decentralized social media platform. Its purpose is simple but significantoffer real-time feedback on the tone of a post before it’s published. Instead of removing harmful posts after damage is done, this tool aims to stop them before they ever go live. Developed by online safety expert Fay M.

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Jon Loomer

APRIL 17, 2025

Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager. Let’s take a closer look… How it Works Conditional Formatting allows you to have Meta automatically format cells based on performance. For example, red is bad and green is good. In the version that I have, it’s found by clicking the arrows at the top of the Cost Per Result column.

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Social Media Today

APRIL 13, 2025

New tips for your LinkedIn content approach.

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Buffer Social

APRIL 14, 2025

Here’s a question: How can you boost the performance of your Instagram posts and reels in one minute or less? The answer lies in your Instagram Stories. I do this for every post I share on Instagram, and it never fails to help my content gain traction. That’s because reposting my feed posts to my Instagram stories helps my most engaged followers (read: my mom) see my Instagram content, which might not have popped up on their feeds yet.

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Bill Hartzer

APRIL 15, 2025

A new survey from LifeStance Health has revealed how deeply social media is influencing mental health behavior across the U.S. The data shows that many Americansespecially younger generationsare turning to platforms like TikTok and Instagram not just for entertainment or connection, but for self-diagnosis, therapy language, and emotional validation.

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Jon Loomer

APRIL 15, 2025

Some advertisers are seeing a new option to combine likes and reactions for similar ads. Do you have it? Let’s take a closer look at where this is and how it might work… Social Information Within your Advertising Settings, you may see a new section for Social Information. It reads: Control how Meta shows social information, such as likes, follows and other engagement, on your ads.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Oktopost

APRIL 17, 2025

Can you believe our Financial Controller won our employee advocacy competition?Thats the beauty of advocacy: it brings out champions youd never expect. He claimed the No. 1 spot on his leaderboard AND took home an Oktie award. Shout out Kfir Rotbart So heres how it all started. As the new year began and Q1 got underway, we found ourselves facing a familiar challenge: how can we re-energize our advocates after the holiday slowdown?

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Social Media Today

APRIL 14, 2025

Some new insights to help guide your LinkedIn posting strategy.

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LinkedIn Types Report Strategy 179

Buffer Social

APRIL 15, 2025

Imagine a place where you can stay updated on your college roommate’s life, get book recommendations, discover new brands, and learn more about anything you like. That’s exactly what Instagram is for you, for me, and for over one and a half billion other active Instagram users. In this beginner’s guide, I’ll share everything you need to know about Instagram — from getting started by creating an account to growing your business or personal brand on the platform.

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Instagram How To Notification Remix 65

Bill Hartzer

APRIL 17, 2025

Aha Community Sees Explosive 4,933% Revenue Growth In a market where digital platforms often rely on algorithms to steer engagement, Aha Community is taking a different route and it is paying off in spades. Founded with the aim of turning everyday knowledge into tangible value, Aha Community has achieved an astonishing 4,933% growth in revenue over just three years.

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Keyhole.co

APRIL 13, 2025

While many EV brands chase attention with stunts or celebrity tie-ins, Polestar has taken a different route. Its strategy is built on design, transparency, and trust. No empty promises. No shortcuts. No compromises. It sets expectations, methodically and deliberatelyand meets them. In a market full of big promises, Polestar leads with accountability.

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Strategy Brands Feedly Feed 52

Audiense

APRIL 15, 2025

Discover the top 3 high-value audiences in Media & Entertainment and how to target them effectively with pre-built audience lists from Audiense.

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List How To Strategy 86

Social Media Today

APRIL 13, 2025

New insights on how to maximize your connection with Gen Z consumers.

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Brands How To 174

Buffer Social

APRIL 17, 2025

Let’s start with the facts: I don’t usually create content this way. Most weeks, I post 3–5 times across LinkedIn, Threads, and TikTok — usually planned a few days in advance, sometimes the same day. I like having the flexibility to post when I’m inspired, not just when something’s scheduled. But ahead of a month-long trip — part retreat, part travel — I knew I couldn’t rely on my usual workflow.

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Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

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Sprout Social

APRIL 11, 2025

These resources explore ways brand in highly regulated industries can thrive on social while following compliance best practices.

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Industry Resources Social Media Brands 67

WebInKnow

APRIL 16, 2025

Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many waited in line last week to secure a prized Trader Joe's branded miniature canvas tote bag offered in four pastel colors.

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Products Brands Case Study Study 52

Jon Loomer

APRIL 13, 2025

Meta is inviting more advertisers to implement a GA4 integration with their Meta Events Manager. This allows you to map GA4 events to your Meta events. But the question is why should we do it in the first place? Let’s investigate… Meta’s Own Words Metas only current page of documentation is a step-by-step guide. But theres no explicit mention of benefits.

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Social Media Today

APRIL 15, 2025

YouTube’s crowd-sourced Hype program is being extended to more regions.

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Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Buffer Social

APRIL 18, 2025

If you’ve followed Buffer for a while, then you know we have a few uncommon approaches to teammate benefits and compensation. The example I’ll dig into today is our “Dependent Grant,” which we launched in 2016.  Our Dependent Grant is separate benefit, outside of salary, that we grant teammates who are taking care of and supporting family members.

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Sprout Social

APRIL 11, 2025

The road to wellness isnt linear. Neither is the road to social media maturity. The COVID pandemic was an unanticipated crisis for the healthcare industry, but one that opened organizations eyes to the crucial business impact digital and social media marketing can have. Healthcare companies have to educate, understand and regularly communicate with their communities to make an impact.

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ROI Social Media How To Social Media Management 54

Social Media Today

APRIL 13, 2025

Now you can send much larger files within Messenger chats.

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Social Media Today

APRIL 17, 2025

A new way to encourage engagement around Reels content.

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Features Instagram Engagement Content 170

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Social Media Today

APRIL 14, 2025

The latest app download charts via AppFigures.

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Social Media Today

APRIL 15, 2025

The program enables brands to place their video ads alongside premium publisher content.

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Video LinkedIn Publishing Brands 161

Social Media Today

APRIL 16, 2025

Some new ways to find the most recent and relevant Reels clips.

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Social Media Today

APRIL 15, 2025

A social network would give OpenAI access to a steady data stream to fuel its projects.

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Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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