6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Here are ten keyword research tools that I’ve found to be good replacements for Google’s Keyword Tool.

Trending Sources

New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. Investing in content marketing, native advertising, or any other online marketing strategy is an ongoing process that cannot be considered a “once-and-done” tactic.

New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society.

A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. Keyword Research for Content Planning. Keyword research is more art than science.

Three Keys to Blueprinting Your Social PR Strategy

Waxing UnLyrical

It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. These are three key areas of research we undertake as we kick off an engagement.

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale.

Is Your Social Media Strategy Truly Agile?

SocMed Sean

Information Technology, Sales, Research, and even Marketing organizations are adopting terms like “agile”, “scrum”, “sprint” and “stand-ups” into their business vernacular. So…is your social media strategy “agile”?

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How do social media marketing strategies in small businesses differ from those in larger enterprises? Marketing Strategy & Tactics.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Large Enterprise Social Media Research, Facts and Statistics Inc.

Big Research Smarts for Small Budgets

Waxing UnLyrical

Twitter Facebook Google+ LinkedIn Big Research Smarts for Small Budgets. Measurement & Metrics Strategy Andrew Hutchinson measurement on small budget research social media today social pr US Geological SurveyHappy Sunday!

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Guest post by Cheryl Joy.

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The Ultimate Guide to Keyword Research

Viper Chill

This is known by many as Keyword Research. I say this because I want you to understand how important keyword research actually is. In reality though, keyword research involves so much more than that. The Blogger’s Guide to Keyword Research.

Open Research: A Framework for Social Analytics

www.web-strategist.com

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

New Research Shows How to Engage the Mommy Mind

Convince & Convert

Now, brands can take the key findings and implement them into marketing strategies. This type of insight can help brands think more predictive about product launches, marketing plans, and overall business strategy.

Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy.

3 Psychology Strategies You Should Be Using on Social Media

Convince & Convert

Many people fail to recognize three small, yet effective tweaks to their marketing strategy which can help them stand out from the pack. Those three strategies are psychological—hidden—yet are very powerful when you bring them to the forefront of your marketing.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. SEO Research and Stats.

New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

Any implications of brand strategy jumping out? Here are some of the key findings that will help marketers in creating a solid visual content marketing strategy for Facebook: 1. If you’re social strategy prioritizes earning shares, keeping people out of the images may improve your likelihood of earning shares on Facebook. I think the overarching takeaway is that brands need visual content strategies that take into account unique brand identity, objectives, and audience.

Are your new fans on Facebook REALLY new? (Research)

The Realtime Report

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world.

12 Essential Elements of a Social Media Marketing Strategy

Pamorama

12 Steps to Social Media Marketing Success Research and know your audience. Make sure to tailor strategies that are unique to each of your social media channels. Get everyone on board with your strategy. Do you need some help to get started with your social media marketing plan?

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital.

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

So they go after a quick fix and rush into responsive design without any real thought, strategy or testing behind it. It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. Posted in Innovation.

Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. However, only 38 percent of companies say they have a defined social media strategy.

Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

Chris Pinkerton VP, Enterprise Development, Media & Research @ Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach.

Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model.

Unique Keyword Research Technique to Spot Hidden Market Opportunities

Kikolani

You can take full advantage of the two as long as you don’t choose to see them as just some other keyword research tools. Do you go through the effort of integrating the new keywords in your marketing strategy?

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? Content Marketing Strategy Guides.

How to Create a Content Marketing Strategy

Convince & Convert

Content marketing strategy isn’t a nice to have, it’s a requirement. This presentation is drawn from our work here at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world. (if

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness.

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28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Trust us, you’ll be unstoppable: Research Reports. Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue.

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Strategy should flow from biz goals & so should measurement #measurepr.

How Bloggers and Brands Create Successful Partnerships (New Research)

Convince & Convert

We noticed some key takeaways and actionable strategies that marketers should note. Of course, if your brand doesn’t have the manpower in place to run this strategy in-house, an agency can still work. Image via BigStockPhoto.com.

6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

You’ve crafted the perfect blog post : Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent hours to create. What are your go-to strategies when promoting content on social media?

How to Use Research to Create Content That Works

Convince & Convert

webby2001 Tweet This Research to Resonate Tom Webster is a man of many talents. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research. “You can’t just do research for research’s sake.

Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Search our database of research documents. Research. Planned Research. Data-Driven Research. Free Research. Strategies For Interactive Marketing In A Recession. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. Opt in to receive research updates via email. Purchase research and Webcasts securely online. Skip to global navigation.

7 Strategies for Monitoring Your Competitors

Convince & Convert

Research Their Most Shared Content. Digital Marketing competition competitor analysis competitor monitoring keyword analysis marketing strategy social listening social media monitoringWant to be recognized for your outstanding content?

The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

Buffer Social

In October of 2016 we dramatically changed our Facebook posting strategy. I’m super excited to share the data behind this growth with you and take you behind the scenes of our latest Facebook posting strategy. Or, maybe you have a few posting strategies that I missed above?

3 Social Media Strategy Lessons Learned in 2016

Ignite Social Media

There’s a lot of research that suggests that users are sharing more of their personal information within messaging applications and less on the major social networks. consider how YouTube plays a part in your overall social media marketing strategy.