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The Beginner’s Guide to SMS Marketing: Everything You Need to Know

Hootsuite

SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time with targeted and effective messaging. Let’s look at what SMS marketing is and how you can incorporate it into your marketing strategy. What is SMS marketing? What is SMS customer service?

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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

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Enterprise Social Media Management: 10 Tools and Tips You Need to Know

Hootsuite

billion active social media users, an increase of 13.7% And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. Social media has become a critical marketing and communication tool for companies of all sizes.

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Secret Social Media Engagement Hacks You Shouldn’t Be Without

agora pulse

In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you! Higher social media engagement equals more clickthroughs, more web traffic, more fans and more purchases so it’s something we all want.

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Five Ways Government Agencies Can Leverage P2P Texting for Citizen Engagement

Social Media Strategies Summit

After all, the very first SMS message was sent way back in 1992. For instance, a study from Pew Research Center revealed a significant disparity in levels of smartphone ownership between urban and rural communities. In other words, unless they’re at a desktop computer, not everyone will have the technology to see your social ads.

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5 AI Sales Tools That Are Transforming How Revenue Teams Operate in 2024

Oktopost

Oktopost Made specifically for B2B organizations, Oktopost is a social media engagement suite that empowers not only marketing, but revenue teams as well. When it comes to writing social selling content to post on social media, sales professionals simply don’t have the time to create and write all of it on their own.

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. It’s a really interesting strategy, especially when you think of how you can use it on social media. . That’s right.