Ignite Social Media

JANUARY 9, 2020

Previously you could only see top pins by impressions, clicks, or saves for the past 30 days. Now, when you set your date range, you’re able to see top pins for that specific date range; across a wider option of metrics to boot (impressions, engagements, close ups, link clicks, and saves). metric you need and combine manually.

Data 132

Data Social Media Analytics Metrics 132

Jon Loomer

OCTOBER 3, 2020

This is the number that tells you how often you’ve reached the average user with your ad during a given period of time. You can reach users “too much.” These things will result in higher costs to reach users and inferior performance. Daily Unique Reach. What is Daily Unique Reach? Click To Tweet.

Facebook 194

Facebook Report Feed Feedly 194

Hootsuite

SEPTEMBER 21, 2023

A vanity metric is a social media metric that looks impressive at a glance but doesn’t necessarily indicate a company’s overall success in reaching its goals. Vanity metrics vs. actionable metrics Now that you’re crystal clear on what a vanity metric is, you’re probably curious about what an actionable metric might be.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

DECEMBER 7, 2020

Impressions, conversions, likes or clicks–these are just a few on a long list of data points you could consider. Reach vs impressions: Understanding engagement terms. Two of the most important metrics for marketers are reach and impressions. Reach vs Impressions: What’s the Difference in Terms?

Analytics 121

Analytics Report Social Media Metrics 121

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Meanwhile, individual videos can be analyzed further via “Reach, “Engagement” and “Audience.” What is YouTube engagement?

YouTube 99

YouTube Engagement Metrics Analytics 99

Sprout Social

MARCH 16, 2022

While everyone knows metrics like views and impressions can inform performance, they might not tell the full story. Sound on vs. Sound off video views. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools. Full video views vs. partial. Click to play vs. Autoplay metrics.

Engagement 124

Engagement Report Video Metrics 124

Webbiquity SMM

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Here are this year’s top-performing digital marketing tips that will give you the best chance of reaching your campaign goals. But to reach this potential requires looking into a few finer details.

Tips 352

Tips Marketing Privacy Influencer 352

agora pulse

JULY 25, 2019

Sometimes, factors outside of your control affect gains or losses (big mention vs. the social network flushing inactive accounts). Reach and Impressions: How far is your content going? First, let’s discuss the difference between reach and impressions. Demographics: Do you know your audience well?

LinkedIn 85

LinkedIn Report Metrics Overview 85

The Realtime Report

SEPTEMBER 26, 2012

Men respond better to ads on Facebook and are less costly to reach, according to new research from Kenshoo Social and Resolution Media. Males have click volume of 60% and impression volume of 58%, while females have only a 40% click volume and 42% impression volume. male vs. $0.68 How big is the gap? The conclusion?

Facebook 195

Facebook Cost Advertising Study 195

Laurel Papworth

MARCH 10, 2021

In this lecture on social media for Universities and Higher Education we look at measurement, analytics, insights and other goodies as well as some College case-studies of high number of followers but low engagement and vice versa, plus subscribers vs engagement vs reach vs impressions.

Analytics 52

Analytics Social Media Case Study Overview 52

Sprout Social

FEBRUARY 8, 2021

Maintaining a pulse on all of your brand’s social profiles is a must in order to ensure you reach your goals and better understand all of your social efforts. Key metrics to look for: Impressions. Key metrics to look for: Engagement Rate (per impression). Impressions. Key metrics to look for: Cost per Impression (CPM).

Report 130

Report Social Media Metrics Team 130

Hootsuite

MARCH 23, 2023

But we wanted to find out if using AI actually impacts engagement and reach, specifically on Twitter. Do human-written captions have better engagement and reach than AI-written ones? And if so, how would that impact reach and engagement? It generated an engagement rate of 14.14%, 28 total engagements, and 198 impressions.

Twitter 75

Twitter HootSuite Comparison Metrics 75

Ignite Social Media

FEBRUARY 21, 2019

This model is custom-tailored to reach your customers at the specific stages of the purchase funnel and drive conversion. With half the budget, a lifestyle brand saw 29% increase in conversions from social media ads vs. the prior year when they followed a more traditional paid social strategy. The result?

Social Media 116

Social Media Content Retail Fashion 116

Keyhole.co

JANUARY 28, 2023

Reach more viewers The data is clear. Reach Metrics YouTube reach metrics are a sign of how easily people are able to find your videos. Impressions What are impressions? Impressions are the number of times potential viewers saw your video thumbnail while on YouTube. Why do impressions matter?

Metrics 98

Metrics Analytics YouTube Price 98

Mindjumpers

AUGUST 15, 2011

Earlier this month, Google+ hit 24 million users, which makes it the fastest growing website ever to reach that size according to Reuters. That’s impressive. Google+ vs Facebook: A Turf War? In my opinion, it doesn’t really matter how much better Google+ may be, as long as it can’t fully compete with Facebook in number of users.

Google 279

Google Facebook Compete SEO 279

Jon Loomer

APRIL 28, 2017

Delivery Insights applies to ad sets that have been running for at least five consecutive days, have at least 500 impressions and have experienced a sudden shift in performance. If you suffer from high overlap, you’re less likely to reach optimal delivery rates. Audience overlap (vs. Access Delivery Insights.

How To 156

How To Facebook Metrics Advertising 156

Jon Loomer

OCTOBER 3, 2020

This is the number that tells you how often you’ve reached the average user with your ad during a given period of time. You can reach users “too much.” These things will result in higher costs to reach users and inferior performance. Daily Unique Reach. What is Daily Unique Reach? Click To Tweet.

Facebook 96

Facebook Report Feed Feedly 96

Keyhole.co

FEBRUARY 3, 2024

Social media reach : An indication of how your content is being viewed by a large public (e.g., Other social signals : Other social signals, such as post views, impressions, social media shares, comments, likes, etc., Posting this webinar on LinkedIn (vs. For example, here’s what a social media mention looks like on X: 2.

Social Media 59

Social Media How To Metrics Sentiment 59

The Realtime Report

JANUARY 29, 2014

In addition, while revenue per visit has risen impressively for Tumblr, recent reports indicate traffic for the social network has been dwindling since Yahoo acquired the platform back in May 2013. Tumblr’s revenue per visit has reached an impressive high, but traffic and referrals on the platform are not seeing significant growth.

Tumblr 164

Tumblr Statistics Yahoo Social Networking 164

Keyhole.co

FEBRUARY 4, 2023

You will know what kind of content fetches you more engagement and reach. Improve your reach by scheduling your posts with Keyhole 5. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

You will know what kind of content fetches you more engagement and reach. Improve your reach by scheduling your posts with Keyhole 5. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Our Q1 Pulse Survey 2024 shows participants say they are most likely to engage on Instagram at a higher rate than participants in the US (38% UK vs. 27% US).

Fashion 96

Fashion Influencer Ensembli Instagram 96

Keyhole.co

MAY 3, 2023

Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content. For example, you can track your branded hashtag to learn if it’s getting the reach in the countries you want to target. Reach: How people’s feeds did your hashtag show up?

Hashtag 52

Hashtag Social Media Sentiment How To 52

Buffer Social

SEPTEMBER 2, 2020

As organic reach on social media continues to fall, businesses have started to invest more in social media advertising. For instance, as your organic reach grows, you might want to cut back on boosting posts to a baseline so that most of your reach is from organic posts rather than boosted posts.

Organization 87

Organization Analytics Overview Metrics 87

Keyhole.co

DECEMBER 11, 2020

It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. You can even track mentions and keywords across news, blogs and forums. However, unlike Keyhole, there is no free trial for this tool.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Buffer Social

JANUARY 23, 2024

Staff Product Manager and alt-rock musician Brandon Green has gained over 500 followers in just over a month on Threads — which is particularly impressive, considering he wasn’t active on Instagram and didn’t have a following he could migrate over.  ” Hailley agrees. ” 4. ” 6.

Team 103

Team How To Instagram Authentication 103

Buffer Social

NOVEMBER 8, 2018

More content leads to greater median reach and impressions. Average reach and impressions. Given the ephemeral nature of stories , brands that work hard to create great Stories content will want to maximize the reach of that content. More content leads to greater median reach and impressions.

Research 111

Research Instagram Brands Sports 111

Sprout Social

JULY 30, 2019

If you’re looking to drive awareness through publishing, how many impressions are you driving? Post engagement rate : The number of engagements divided by impressions or reach. By sorting these, you’ll find out which posts receive the most impressions and which have the most average users engaged.

Metrics 108

Metrics Social Media Analytics Report 108

Buffer Social

SEPTEMBER 11, 2023

It’s the first impression you’ll make on prospective employers, clients, partners, or investors — so make it count. Choose a unique profile photo and background photo Your LinkedIn profile picture and background photo are the first visual impressions you make on visitors.

LinkedIn 113

LinkedIn Tips Skills URL 113

Keyhole.co

SEPTEMBER 15, 2020

For example, if your high-level marketing goal is to grow brand awareness, your social goal may be to increase impressions by 20% over last quarter. Not only will this impress your key stakeholders that you’re aligned with the business’s goals, it will also help you stay focused on the desired outcome, allowing you to make smarter decisions.

Template 112

Template Templates Report Social Media 112

Hootsuite

OCTOBER 28, 2019

Ready to make an impression? Attention can be expressed through a variety of social media metrics, including @mentions, shares, links, and impressions. Post Reach. Post Reach denotes how many people have seen a post since it went live. How to track it: STEP 1 : Measure the reach of any given post. Potential Reach.

Metrics 112

Metrics Social Media CPM CPC 112

Oktopost

MAY 18, 2021

” A lot of these decisions are based on hope and intuition, as well as intent vs. impact. Colin Day, Managing Director EMEA & APAC here at Oktopost says “Statistically, the collective reach of a company’s employees is at least 10 times that of the brand itself when it comes to social media.

Reputation 117

Reputation Brands B2B Loyalty 117

Hootsuite

FEBRUARY 24, 2023

Source: Salesforce Hootsuite vs. Social Studio: feature comparison and pricing Looking to quickly and easily replace Social Studio with an all-around better social media management dashboard? Here’s a quick breakdown of Salesforce Social Studio vs. Hootsuite. Take your engagement and reach to new heights with Hootsuite Amplify.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

The Realtime Report

JULY 10, 2012

True Blood : people who are going to like a brand on Facebook are already eight times more likely to engage in sessions on that brand’s website vs. non-fans PRIOR to the act of liking. If marketers do not measure Tyme with brand, they will certainly underleverage social media and overestimate its importance vs. owned media.

Research 175

Research Facebook Compete Consultant 175

Sprout Social

APRIL 9, 2020

While the organic team focuses on increasing awareness of our brand—measured by impressions, clicks, engagement rate and video views—paid focuses on acquisition through direct response and lead generation. For example, perhaps you start by testing illustrations vs. photography, or video vs. static images.

Social Media 137

Social Media Collaboration Team Organization 137

Oktopost

APRIL 9, 2019

Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports. Then, each campaign might have specific KPIs in view, or goals such as extending brand reach into a certain market or generating a certain number of leads through a certain channel.

Report 95

Report Social Media B2B How To 95

Keyhole.co

JANUARY 28, 2023

Reach more viewers The data is clear. Reach Metrics YouTube reach metrics are a sign of how easily people are able to find your videos. Impressions What are impressions? Impressions are the number of times potential viewers saw your video thumbnail while on YouTube. Why do impressions matter?

YouTube 52

YouTube Analytics Metrics Price 52