Ignite Social Media

DECEMBER 8, 2022

Surprisingly, Pinterest is still winning audiences with engaging, aesthetic, and relevant content. Making it more user-friendly, engaging, and a great brand content marketing tool. Pinterest is a great way for brands to create engaging content for their followers and audience. But first, why Pinterest anyway? Why Pinterest?

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Engagement Brands Content Hashtag 179

Ignite Social Media

JULY 18, 2022

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . How to Improve Engagement Quality . Not necessarily.

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Engagement UGC How To Metrics 183

Hootsuite

JUNE 30, 2021

Before diving in, I wanted to begin by recapping our focus this year: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Extensibility: We’re deepening our focus on two-way integrations with the systems that matter most to our customers.

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HootSuite Analytics Metrics Report 95

Keyhole.co

MARCH 18, 2024

Nestlé’s marketing strategy for products has always been strong. Like the approach of other huge multinational brands like Samsung , Nestlé specializes in curating content based on products, industries, and regions. Nestlé’s strategies vary from platform to platform and change based on specific products and regions.

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Engagement Social Media Strategy Brand Monitoring 64

Sprout Social

NOVEMBER 14, 2019

What Is Social Customer Care? Customer service. Customer support. Customer care. They’re often used interchangeably so it can be confusing to gain an understanding of which engagement approach is right for your brand. Three Types of Customer Care. 1) Preemptive. 1) Preemptive.

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Strategy Report Publishing Team 64

Keyhole.co

JANUARY 20, 2024

In this article, we’ll go over some Facebook marketing strategies you can try to increase your customer engagement, build brand awareness, and drive sales. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community.

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Small Business Engagement Strategy Facebook 100

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

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Engagement Social Media How To Hubspot 156

Waxing UnLyrical

JULY 18, 2019

From there came recommendations to refresh our brand, and broaden our base of supporters to include millennial and Generation Y bargain hunters – as the fastest-growing customer demographic, with the highest shopping frequencies and the most disposable income. Your community, your influencers and your customers define your brand.

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Influencer Engagement Fashion Retail 211

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

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Hubspot Template Templates API 101

agora pulse

JANUARY 13, 2021

A good social media caption has the power to attract, engage, and convert fans. However, captions are what drive engagement,” says Stephanie Cartin , co-CEO at Socialfly, a New York City agency. It will probably result in zero engagement. Here are some of the possible outcomes: Are you trying to sell a product or service?

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Social Media Engagement Tips Hashtag 191

Hootsuite

AUGUST 14, 2023

ChatGPT prompts can help you boost productivity and creativity , no matter what profession you are in. Prompts can be anything from a question, statement, or other words intended to spark creativity, “thought,” or engagement. ChatGPT prompts for marketing Are you a marketer looking for ways to drive creativity and productivity?

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Products Real Estate Tourism Fashion 92

Sprout Social

NOVEMBER 28, 2022

Instagram stories are a powerful feature to use to engage with your audience. And more opportunities to post means more opportunities to creatively engage with your audience. In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process.

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Instagram Engagement Brands Avatar 127

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

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Engagement Brands Review Influencer 136

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

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Social Media Management Organization Products Social Media 103

Sprout Social

NOVEMBER 15, 2018

It’s become critical for businesses to develop a sophisticated approach for how they find, communicate with and support their customers on social. Gone are the days when brands could broadcast discounts, deals and product information and “go dark” when a customer raised a complaint.

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Hubspot Collaboration Authentication Team 85

Jon Loomer

MARCH 11, 2024

Current State of Audience Expansion Meta first unveiled audience expansion in 2021 with a suite of products that would eventually fall under the “Advantage” line. Advantage Custom Audience Next, Meta rolled out the ability to expand custom audiences if better results can be found. The algorithm doesn’t care.

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Advertising Groups Groups Conversation 172

Hootsuite

JUNE 9, 2022

No matter how many followers you have , encouraging engagement on any social platform can be tricky. Where do you think audiences are more likely to go to follow or research brands/products? How to use Twitter polls to boost engagement (ideas + examples). Here are 11 ideas to engage (and maybe enrage) your followers.

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Engagement Twitter HootSuite Survey 145

Hootsuite

JUNE 14, 2022

When used well, they can also boost your reach and engagement. We’ll take you through how and when to use each of them to maximize your engagement. Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. Or show off how your product or services can transform lives.

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Hashtag Engagement Instagram HootSuite 145

Oktopost

NOVEMBER 28, 2022

Any business that wants to succeed must master the art of customer engagement. Despite the challenges, it’s essential to get engagement right. So, how can you ensure that your B2B brand is engaging its target audience and closing deals? What is B2B engagement? Why is B2B engagement so important?

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B2B Metrics Engagement Data 84

Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. The best way to explain custom events is by defining some basic Meta ads conversion terminology.

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Eventful Advertising Embedding Conversation 185

Jon Loomer

AUGUST 30, 2023

It will sound eerily similar to the other Advantage audience expansion products. To determine this, Meta’s systems are constantly learning from your pixel data, conversions history, and people who have engaged with your previous ads and content. You may only ship to customers in certain countries or states.

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Cost Campaign Advertising Products 185

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

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Products Social Media FAQ Sentiment 136

Ignite Social Media

JULY 18, 2022

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . How to Improve Engagement Quality . Not necessarily.

Engagement 85

Engagement UGC How To Metrics 85

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

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Social Media Sentiment Data Team 125

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

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Patterns Sentiment Analysis Proposal 121

Social Media Strategies Summit

DECEMBER 14, 2023

And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). In other words, adapting your production and distribution methods to align with your audience’s needs is crucial for helping you reach the goals you’ve set for yourself.

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Content Marketing Loyalty Collaboration 221

Keyhole.co

OCTOBER 28, 2023

As reels are the Instagram algorithm’s latest favorite, most creators and brands prioritize these short, catchy videos to increase reach and engagement. If done right, these simple visual slides can be a boon to your engagement. Since viewers have to swipe through all the media, it improves your engagement further.

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Instagram Engagement UGC How To 52

Ignite Social Media

APRIL 15, 2024

Big Lots , the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive brand awareness, engagement, and sales. This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year.

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Influencer Retail Marketing Discount 112

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. TWEET: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

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Reddit Research Loyalty Survey 145

Jon Loomer

FEBRUARY 12, 2024

If you’re promoting a product that can only be purchased once, there’s no need to show ads to people who have already purchased it. If I’m promoting my Power Hitters Club – Elite membership , I will excluded current members using a custom audience exclusion. Overuse of exclusions. But, guess what?

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Advertising Campaign Cost Conversation 183

Keyhole.co

MARCH 4, 2024

But to achieve all that, your engagement rate on the platform should be top-notch. We have compiled a guide with useful tips and tricks to help you improve your engagement rate. What is the LinkedIn engagement rate? LinkedIn posts with low engagement do not appear on as many feeds as those that get a high level of engagement.

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LinkedIn Engagement How To Hubspot 52

Jon Loomer

JANUARY 25, 2024

Only age minimum, location, custom audience exclusions, and language. If men don’t buy your product, the algorithm should learn. If you optimize for post engagement and target women only, Meta can show your ads to men, too. It doesn’t matter if it’s creepy engagement or they’ll never buy. Meta doesn’t care.

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Buy Issues Campaign Engagement 131

Pixlee

JULY 21, 2021

That’s the power of content engagement, or the lack thereof, as you might say. . But don’t despair; there’s an art to crafting engaging content you need to generate conversions. Your target audience should ideally be your potential customers. That work will help with product development and marketing efforts.

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Engagement UGC Content Insurance 98

Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

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How To FAQ Issues Software 108

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

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Strategy Brands Content UGC 124

Hootsuite

JUNE 29, 2021

Engagement rates are the currency of the social media marketing industry. But engagement metrics like shares and comments give your social media performance perspective. That’s why engagement metrics are often used as selling points in social influencer media kits, or to gauge a social campaign’s return on investment.

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Engagement HootSuite Metrics Analytics 145

Keyhole.co

OCTOBER 30, 2023

Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Some companies might maintain a cool distance on online platforms or do just the bare minimum for audience engagement. So, how do they manage to maintain this delightful steam? million Indonesia: 1.7

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Engagement Social Media Strategy Meme 52